50% OFF on Adobe Switcher Program for Video Professionals in India

Save 50 Percent* on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5

New Delhi, India — August 10, 2011— Adobe Systems Incorporated today announced an upgrade promotion for Indian video professionals who have purchased any version of Apple® Final Cut Pro, Avid Media Composer, Sony® Vegas and Canopus®/Grass Valley® Edius and want to switch to Adobe®’s industry-leading professional video tools–Adobe Creative Suite® CS5.5 Production Premium or Adobe Premiere® Pro CS5.5.

These customers will be eligible for a 50 percent savings* on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5, both launched recently  across the country. Eligible Adobe suite and point product customers also qualify for the promotion.

Indian videographers interested in taking up the offer can contact an Adobe Authorized Reseller.  More information is available at
Adobe® Video Switcher Promotion | Adobe India. The offer is valid until October 31 2011.

“Video professionals across the country tell us they want tools that deliver cutting-edge work but also allow them to use legacy footage and workflows,” said Umang Bedi, Managing Director, Sales & Marketing, South Asia, Adobe Systems. “We are seeing enormous growth in the creation, delivery and consumption of video content online and through tablet and mobile devices. From SMEs to multi-nationals, the language of video is becoming the most-used medium for engaging with customers and consumers.

“This rise in demand for digital video will have far-reaching implications for the Indian video and business community. Traditional as well as new media broadcast and post-production houses are hungry for tools that allow them to accelerate their workflows, monetize their content, and distribute it to any screen the customer is using.

“At Adobe we’ve worked closely with video professionals for years to understand what they need. Adobe Premiere Pro CS5.5 and CS5.5 Production Premium deliver tools that are tried and tested by some of the most innovative filmmakers, broadcasters and videographers,”he said.

Adobe Creative Suite 5.5 Production Premium is a fully featured video suite with tools that deliver massive productivity enhancements and enable video and audio-pros to dramatically accelerate their post- production workflows. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, allows users to open projects faster, get real-time feedback for more GPU-accelerated features, and work more smoothly at 4k and higher resolutions on both laptops and workstations.

Adobe Premiere Pro CS5.5 boosts performance for powerful editing with a tool-set that is native 64-bit, optimized for multicore systems, and is GPU-accelerated to provide real-time effects, color correction/color grading, accelerated rendering and superior multilayer performance. Professional video editors can also utilize all the system resources on modern Macs with Thunderbolt, 64-bit, and multicore CPUs for increased performance.

Adobe is continuing to lead in truly native editing solutions with Adobe Premiere Pro CS5.5 as it saves users time and eliminates the need to trans code or re-wrap file based and DSLR footage. Editors can also use Adobe After Effects® and Adobe Photoshop® software to integrate visual effects and still imagery seamlessly into their workflows. For customers who use other editing programs, Adobe Premiere Pro CS5.5 includes Final Cut Pro project import and export so projects can be shared between both applications without conversion or re-rendering. Adobe Premiere Pro CS5.5 also includes many Final Cut Pro and Avid keyboard shortcuts to help users get up and running fast.

Eligibility Requirements

For more information on eligibility requirements for the switcher program, contact your Adobe Authorized Reseller.

* Except where the promotional products are available through the online Adobe Store, discounts stated in these Terms and Conditions are in relation to Recommended Retail Prices for the promotional products only. Adobe products are licensed, not sold. Where software licenses are distributed through resellers or dealers, Adobe cannot and does not guarantee that any customer will receive any particular discount(s) or pricing; actual license fees for each customer are determined by participating resellers and dealers. Local taxes and shipping charges may apply. Prices may be subject to exchange rate fluctuations.

More information is available at Adobe® Video Switcher Promotion | Adobe India. The program will end on October 31, 2011.