• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Media / An Ad that intends social reform – Tanishq!
Tanishq intends to reform the society while showcasing its jewellery!

An Ad that intends social reform – Tanishq!

Media Updated: August 13, 2022 by Kruti Beesam

Today I’m going to start with a quiz. Have you watched Prem Rog? The famous movie depicts an unfortunate woman who is widowed at a very young age and the struggle of a young man to marry her.

This depiction of the taboo has been the truth in almost all parts of India. The plight of divorced and deserted women was also pretty similar. Basing their inspiration on the same issue, which is deeply rooted in the Hindu Social Organization, Tanishq has a unique ad to promote their contemporary jewelry while acting with a social consciousness.

The ad starts with a lady getting ready for her wedding while a little girl looks on behind a pillar. Looking at the girl peeping, the bride calls her closer, and they get into a playful mood. Later the bride walks to the mandap with the kid, and the couple is going around the holy fire.

It’s only when the girl calls out “Mamma,” asking to participate in the rituals, that we realize the concept of a second marriage that the ad intends to promote. We see that the stepdad invites the little girl and carries her along during the pheras. This also represents the kind of acceptance that people have or should have towards their step kids.

Throwing more light on the concept of this thought-provoking ad Arun Iyer, NCD, Lowe Lintas, and Partners said, “The creative brief was that we wanted to highlight the new age wedding collection from Tanishq.” The TVC also brings to light the design differentiation of the collection.

Keeping the collection in mind, the story also had to be different and new age. We realized that remarriage is a nice, new, and bold topic that is getting spoken about much more than earlier.

We realized that a lot of conversations were taking place around this topic. And to pick a topic like this is a progressive thing for a brand to do. So thus, Tanishq has made a nice, new, and progressive statement.

Full credit should be given to Tanishq, and we must also appreciate the social responsibility with which the team acted. I end this article with the hope that it rings a bell in the minds of all those who still cling to the ancient discrimination of a lonely woman and that it will eventually lead to a social change that our reformers expected to see!

Previous Post: « Is Data Encryption a Bad Idea?
Next Post: The Cloud that is Changing Business »
Profile picture for Kruti Beesam

About Kruti Beesam

Content Writer
WittySparks Staff

Being a hobby writer Wittysparks gave me the best platform to explore my skill. It has helped me learn about various things in different fields while showcasing my writing skills.

View all posts by Kruti Beesam

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Related Topics

  • Pro-Level Slideshow Makers, You Should Check Out
  • Top 5 White Label OTT Platform Providers in 2022
  • OTT TV apps: Learn which platform can help your business stand out from the crowd
  • AI Content Writing – is it here to replace humans?
  • Exclusive Motionbox Review, you must read before getting it.
  • What Is Evergreen Content and Why You Need to be Creating It?

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest