These social advertisements operate as Corporate Social Responsibility (CSR) activity for corporate.
All Vodafone commercials made to date have been simple to understand and elegant with immense creativity as far as communicating their messages to the masses is concerned. In fact, every Vodafone advertisement is unique in itself and the recent one is on similar lines.
The recent “Walk when you talk” commercial is the fifth sequel of Idea cellular’s brand campaign with its brand ambassador Abhishek Bachchan. All Idea campaigns revolve around the basic motto- To communicate a message to the masses of India.
The recent Surf Excel commercial featuring a teacher and her student is similar to its predecessors and tows the same line that one need not stop living life to the fullest fearing dirt and grime on clothes; in short “Daag Achche Hain“.