As the new year of 2022 is around the corner, the email marketing landscape changes, and thus, it can be challenging to discover all the best email marketing services available. There are many up-and-coming players in the market to fill different holes in the well-known email marketing brands.
As a result, we need to dive deep and understand a plethora of their features to determine which ones can maximise the impact of your campaigns without sacrificing usability or price.
So in this article, we’ve compiled a list of the best email marketing platforms for 2022 to help you take your marketing to the next level and get ahead of the competition.
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Is Email Marketing Relevant in the year 2022?
Did you know that email was one of the earliest digital communication systems introduced in 1971? The best part is that email marketing, which is nearly 50 years old, is now more popular than ever.
Now and then, the statement “email is dead” is heard in the marketing world. The truth is that email is only growing in popularity. Take a look at the following numbers:
- In 2019, 3.9 billion subscribers used email worldwide
- Nearly a quarter of US citizens check their email many times a day, with 80% checking it at least once a day
- Email marketing, according to 80% of business professionals, improves customer retention.
Given the numbers, it’s no surprise that email is the most effective B2B marketing channel, and businesses should leverage this tool and add it to their arsenals.
Why Investing in an Email Marketing Service Crucial?
Email marketing software is a service-based program that allows marketers to send out emails. As a marketer, you can use this kind of program for many applications, including expanding an email list, designing email templates, and segmenting lists for sending more focused, relevant emails.
Thanks to the several features, resources, and tools, the platform allows marketers to do much more than just send emails.
Before choosing the best email marketing software, you must first understand how the correct email service provider (ESP) can suit your company’s needs. The three key points below can assist you in breaking it down:
- A wide variety of email templates: Your email marketing software provider should have many templates that you can customise easily to fit your branding. These templates should be suitable for various email marketing purposes, including newsletters, promotions, discounts, announcements, and more.
- An easy email builder with a lot of power: You need an email builder that’s easy to use, with simple drag-and-drop functionality.
- For the mobile world, you must be mobile-ready: You can’t afford to deal with email marketing software that doesn’t think mobile-first in a world where more than half of the market uses their phone device to open an email.
Having these tips as a starting foundation will help you understand the strengths of each software and hopefully end up with the one that fits your brand. So, without further ado, let’s start exploring the different email marketing services:
Moosend is one of the most attractive email marketing automation solutions. The platform has a user-friendly interface to create responsive email newsletters, automate marketing campaigns, and grow your mailing list.
You can effortlessly construct high-converting email campaigns with their drag-and-drop email builder by adding complex elements like timers, videos, GIFs, and more to enhance your CTR.
Moosend offers powerful segmentation, personalization options, and automation workflows to target your audience with dynamic content. With real-time data and analytics, you can make data-driven decisions that help you optimize your efforts.
These tools can effectively upgrade your small business email marketing and build successful campaigns in 2022.
To get ahead of the competition, Moosend includes a landing page builder, an online form builder tool, and a free subject line tester to test your campaigns before you hit “Send.”
Overall, because of its user-friendly email editor, responsive designs, automation tools, built-in countdown timers, and great sender score of 98%, Moosend is one of the best email marketing services you can have in your arsenal.
- Email list segmentation.
- Advanced marketing automation for personalized content.
- A plethora of email templates (responsive design, mobile-friendly)
- Landing page builder to improve your marketing funnel.
- Subscription forms to increase your leads.
- Several integrations to make your tasks easier.
- Real-time analytics and reports.
Moosend is a robots solution for marketers to run email newsletter campaigns swiftly. It includes Google Analytics, subscription forms, unlimited emails, and more. They have a wide range of tools to work with, easy dashboard UI, and mailing customers based on segmentation. Moosend comes with AI Marketing Automation and A/B testing.
- Advanced AI Automation marketing
- Unlimited emails with the free plan
- Advanced segmentation and tracking
- Pay according to your mail subscribers
- Limited third-party integrations
- Limited templates
HubSpot Email Marketing is an email marketing solution that helps organizations create and distribute email campaigns.
The tool includes a drag-and-drop builder and a library of templates to help you get started with your campaigns.
Joining up for HubSpot’s email marketing tool enables you to get access to a range of free tools, including a CRM, a form builder, live chat, ad management, and more.
You may easily design a landing page with a signup form to collect new email addresses. Other tools include live chat and bots, ad management, and ticketing software.
With powerful automation workflows, you can create custom autoresponders and automate your marketing funnel from beginning to end utilizing a variety of triggers.
You may craft personalized emails to nurture your contact list by combining the CRM with the automation features. To offer customized messages, you can segment your mailing lists based on different parameters.
Overall, HubSpot is a fantastic email marketing service for managing lists and ensuring email deliverability. The premium tiers also unlock more features and benefits for expanding enterprises and taking the campaigns to the next level.
- Drag-and-drop editor and template builder
- Subscription forms for lead generation.
- A/B testing
- Personalization elements for your emails
- Landing page builder
- Analytics and Reporting
Mailchimp is a popular option for many businesses and agencies because it is one of the largest email marketing and marketing automation services. Mailchimp has various email templates and an email editor to help you perfect your newsletter designs.
An excellent feature of Mailchimp is that you can develop your own graphic elements library for easier content studio access. The email service also includes tools for managing your social media posts, as well as a marketing CRM.
One of Mailchimp’s benefits is behavioural tagging, which allows you to develop more targeted email content for your subscribers. In addition, the platform has some unique sales automation tools that enable you to send targeted follow-up emails.
But, more complicated automation, depending on user behaviour, may be more challenging to put up. Overall, if you want easy automation tools and a multitude of integrations to streamline your marketing efforts, Mailchimp is an excellent alternative.
- A/B Testing to improve your content
- Customizable sign-up forms that match your business.
- Email testing on several devices.
- List management software to track your list.
- Metrics and social media integration
Benchmark Email is an email marketing software that caters a little more to SMEs and non-profits than the rest of the pack. Furthermore, it is one of the email marketing platforms with clients all around the world.
Benchmark Email is an email marketing service with an international reach that is fast and effective worldwide and supports fifteen countries and nine languages.
Their innovative tools and automated features focus on improving client interaction. At the same time, their user-friendly interface and wide range of supported languages create a unique experience with excellent customer service.
Benchmark includes some trigger-based emails and essential personalization tools as part of its automation features.
Benchmark Email will provide you tools for easy lead generation, basic reporting, and marketing automation capabilities to get you started, in addition to email marketing.
- Simple drag-and-drop email builder.
- List management tool
- Multilingual support
- Polls, surveys, and questionnaires
- Behaviour-based email campaigns
Constant Contact is a popular competitor in the email marketing industry and has been around for a long time. It is an email marketing platform known for its event invitation handling, which is a feature that not many platforms offer.
The platform includes an email builder, which is ideal for beginner email marketers. When it comes to email templates, Constant Contact offers a variety of options to pick the ideal one for your campaigns.
If you want to include brand elements in your emails, you can use the software’s branded email builder to create one from scratch. While the product contains autoresponders and list segmentation, it lacks versatility, which can be a deal-breaker.
Apart from that, Constant Contact’s automation capabilities are on the basic side. As a result, they’re ideal if you’re just getting started with automation.
Additionally, the email marketing software allows you to track campaign interaction, including open rates, clicks, and unsubscribes so that you can stay on top of your campaign’s performance.
Furthermore, using its RSVP feature will allow you to promote your online events such as webinars, online conferences, and more.
Overall, while Constant Contact can be an effective newsletter program, it can be overwhelming for first-time users, especially when compared to other email marketing competitors that are more versatile.
Constant Contact Features
- Management tool for advanced event invitations
- Email tracking to monitor your campaigns
- Resend feature for non-openers to increase CTR
- Online form builder to capture leads
- A/B To determine which campaigns perform best
- Integrations with social media and more
- Product tutorials and an extensive knowledge base
Sendinblue is an email marketing service that combines email and SMS marketing and allows you to send transactional emails via email and SMS.
The platform’s drag-and-drop email builder enables you to construct HTML templates. Sendinblue, like the rest of the email services on the list above, allows you to experiment with email automation and customize your automated workflows.
You may also segment your customers based on demographics or lead scores and manage your email list with the platform. Sendinblue is helpful if you need mobile-responsive campaigns, even if the template collection isn’t extensive.
Besides email marketing, Sendinblue will also provide you with SMS and landing page options to help you communicate with your audience and generate leads.
Sendinblue is an excellent email marketing solution with SMS marketing capabilities and a high sender score. However, keep in mind that the Sendinblue logo will appear in your email campaigns.
- Mobile-friendly newsletter marketing
- Advanced segmentation parameters
- Send transactional emails and SMS messages.
- Personalization of SMS marketing for targeted messaging
- Online form builder to increase leads
- Landing pages to improve your lead generation funnel.
Finding the perfect email marketing service is not an easy task. This article contains all the necessary information that you need to choose the right email marketing platform for your business.
Keep in mind that the choice depends on the kind of business you have and the diversity of features that these email marketing services offer. Before sign-up for a plan, take a look at the library of available templates, email automation, and all the features that can elevate your email marketing game.
Apart from that, an easy email builder is a must if you want to create high-converting emails without the help of a designer or a developer.
Email marketing is becoming more and more popular, and having the right tool will get you ahead of the competition. Pick wisely and start building your next campaign.
Until the next one, keep emailing. ?