Keeping in mind the spirit of “Valentine’s Day” recently a unique and ‘Midnight Fashion Bazaar‘ of its kind was organized by the Park Hotel & Fashion Forecast. The event was dedicated to all the fashion lovers. The fashion fiesta showcased the creations of the young and upcoming fashion designers, consisting of clothes, nails art, accessories, […]
A business is a commercial activity where goods and services are exchanged for one another or for money. In a business, an organization engages in commercial, industrial, or professional activities. A business is an innovative entity that can be a small-size or large-size, start-up or established, profit or non-profit, sole proprietorship or an international corporation.
Establishing one’s own business has become easier than ever, with various organizations and banks willing to fund for the promising projects. However, sustaining in the market still remains a challenge, with several large businesses having a stronger hold and sustainability in the market compared to the fairly new and upcoming businesses.
Businesses are experiencing stringent competition across the globe, as the globalization has enabled the businesses of all sizes, from small startups to giant organizations, to participate in a global platform and cater to the global audience. Businesses are no more confined to a limited territory, due to massive economic developments and easy connectivity across most parts of the developed nations.
Though shifting to new destination is a very good plan, but moving to new destination is really troublesome and difficult. It is full of risk and even a slight mistake can cost you a lot.
If one seeks to get brighter bulbs immediately thoughts about spiraling costs from electricity bills surface which is indeed a cause for concern isn’t it? ! Just imagine, if you could get both bright illumination, long lasting bulbs at the same electricity bill. This has been proved true by a new LED bulb – “Everlight” […]
Recently I read the book IT Happened in India which is a compendium of thoughts from the Future Group stable.
Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory […]
What is a brand? Out of the numerous ways one define the term brand, it could be said that brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]
Branding involves a gamut of activities the sum total of which lead to the creation of the brand. But when the scenario is looked under the lens of rural market, the variables and dynamics of marketing and communication get redefined. Let’s take the case of India, a country which is witnessing robust growth and a […]
Coke initiatives for the future could be looked upon as a classic case of Brand Overhaul.