Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory […]
A business is a commercial activity where goods and services are exchanged for one another or for money. In a business, an organization engages in commercial, industrial, or professional activities. A business is an innovative entity that can be a small-size or large-size, start-up or established, profit or non-profit, sole proprietorship or an international corporation.
Establishing one’s own business has become easier than ever, with various organizations and banks willing to fund for the promising projects. However, sustaining in the market still remains a challenge, with several large businesses having a stronger hold and sustainability in the market compared to the fairly new and upcoming businesses.
Businesses are experiencing stringent competition across the globe, as the globalization has enabled the businesses of all sizes, from small startups to giant organizations, to participate in a global platform and cater to the global audience. Businesses are no more confined to a limited territory, due to massive economic developments and easy connectivity across most parts of the developed nations.
What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]
Branding involves a gamut of activities the sum total of which leads to the creation of the brand. But when the scenario is looked under the lens of the rural market, the variables and dynamics of marketing and communication get redefined. Let’s take the case of India, a country that is witnessing robust growth and […]
Coke initiatives for the future could be looked upon as a classic case of Brand Overhaul. In the recently concluded All India Bottlers Meet in Bangalore Coke gave impressions of distancing itself from Carbonated Soft Drinks (CSD) in the future. Sounds surprising? Seems to be true, for, Coke has given hints of shedding its fizzy […]
One of the country’s biggest businesses house, the Reliance group, after facing some heavy weather, split into two separate entities with the two brothers Anil and Mukesh, seeking different businesses.