What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]
A business is a commercial activity where goods and services are exchanged for one another or money. In a business, an organization engages in commercial, industrial, or professional activities. A business is an innovative entity that can be a small-size or large-size, start-up or established, profit or non-profit, sole proprietorship, or an international corporation.
Establishing one's own business has become easier than ever, with various organizations and banks willing to fund promising projects. However, sustaining in the market remains a challenge, with several large businesses having a stronger hold and sustainability in the market compared to the fairly new and upcoming businesses.
Businesses are experiencing stringent competition globally, as globalization has enabled businesses of all sizes, from small startups to giant organizations, to participate in a global platform and cater to the global audience. Businesses are no longer confined to a limited territory due to massive economic developments and easy connectivity across most developed nations.
Branding involves a gamut of activities, the total of which leads to creating the brand. But when the scenario is looked at under the rural market lens, the variables and dynamics of marketing and communication get redefined. Let’s take India’s case, a country that is witnessing robust growth and a booming economy.
Coke’s initiatives for the future could be looked upon as a classic case of Brand Overhaul. In the recently concluded All India Bottlers Meet in Bangalore, Coke gave impressions of distancing itself from Carbonated Soft Drinks (CSD) in the future. Sounds surprising? It seems to be true, for Coke has given hints of shedding its […]
One of the country’s biggest businesses house, the Reliance group, after facing some heavy weather, split into two separate entities with the two brothers Anil and Mukesh, seeking different businesses.