The term media originated from the Latin word “medium,” which means middle. Media is referred to as any source or channel of communication. Media communication tools are used to store and deliver information to the desired audience. These mediums include printed paper, digital data, which encompasses art, news, educational content, advertising, broadcasting, photography, cinema, and various other forms of information. The four major media types are print media, electronic media, outdoor media, and internet media.

SMS and media mobilisation…

Communication in India witnessed a new dimension added to its ‘PNT, STD and ISD’ image connections with the arrival of mobile phones. At the outset, individuals had to pay as much as 24 rupees to receive calls on their phones.

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