SMS and media mobilisation…

Communication in India witnessed a new dimension added to its ‘PNT , STD and ISD’ image connections with the arrival of mobile phones. At the outset individuals had to pay as much as 24 rupees to receive calls on their phones. But then with the passage of time things began to change and with regulations, […]

dth = freedom..?

The recent launch of DTH services by major players such as Tata Sky and Reliance Bluemagic is certainly good news for the Indian media industry. In a way, it could imply freedom to viewers on several fronts, pertaining to numerous aspects such as choice and quality. This move certainly would enable the viewer to call […]

Rural consumer reserach

ITC’s e-Choupal and Intellect, the research and technologies wing of Lintas Media Group, have joined hands to launch Bharat Barometer � the primary information source of all aspects of rural consumer behaviour. The Bharat Barometer is a highly potent research channel for exploring various rural consumer and market matters.

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