• Skip to primary navigation
  • Skip to main content
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Subscribe
WittySparks / Business / Coke going the milky way – brand overhaul..?

Coke going the milky way – brand overhaul..?

Business March 5, 2007 by Kartik Subramaniam

coke.jpg
Coke’s initiatives for the future could be looked upon as a classic case of Brand Overhaul.

coke can.jpg In the recently concluded All India Bottlers Meet in Bangalore, Coke gave impressions of distancing itself from Carbonated Soft Drinks (CSD) in the future. Sounds surprising? It seems to be true, for Coke has given hints of shedding its fizzy image in the US and India.

In the years to come, the drinks’ fizz would have gone as the company is seriously considering overhauling its portfolio. The Company has begun to talk about milk-based products, coffee-based flavors, ice cream colas, Indianised drinks like Aam Panna, etc.

To make an impact, the company seems to be hurrying into things and looking to launch a few products this summer! The change in its portfolio could be due to the company’s controversies, such as the pesticide and the Land water crisis in Kerala’s Palakkad district.

Coke seeks to combine carbonation in everything from ‘purified water to tea,’ which is the aim of the company- to target the international markets and cause a reversal of fortunes for its stocks that have witnessed a lean phase in the past year!

Appreciate your opinion on this topic on social media by tagging us @wittysparks
  • LinkedIn
  • Twitter
  • Like
  • Pinterest

Related Topics

  • 7 Considerations to Have When Naming Your Business
  • What are Major Technology Trends for Small Businesses?
  • How to Franchise Your Small Business?
Launch Offer
Rocket.net - Managed WordPress hosting
Rocket.net - Managed WordPress hosting
$1 for first month, $25/month

A highly secured WordPress hosting platform powered by Cloudflare enterprises with customized services for agencies, eCommerce, and small businesses.

  • PageSpeed Guarantee
  • Ultra Secure Platform
  • FREE Migrations
  • Automatic Updates
Try for $1.00 Our Review
We earn a commission if you make a purchase, at no additional cost to you.

Our Favorite Tools

Semrush - SEO and Marketing Tools
Semrush - SEO and Marketing Tools
$119.95/mo
Try for FREE Our Review
Semrush - SEO and Marketing Tools
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
$29/month
Start Free Trial Our Review
Semrush - SEO and Marketing Tools
Grammarly - AI-powered writing assistant
$12.00 / month
Try for FREE Our Review
Previous Post: « Universal Remote Control- Freedom from multiple remote controls ?
Next Post: Cricket World Cup 2007- Team England »

Reader Interactions

Profile picture for Anonymous

About Kartik Subramaniam

A dreamer of sorts & a Creative writer, passionate about reading diverse stuff.

View all posts by Kartik Subramaniam

    Comments

    1. Profile picture for JakobJakob says

      July 23, 2007 at 3:12 am

      This is exactly what I expected to find out after reading the title o.us poetry. Thanks for informative article

    Footer

    Search

    Exclusive Coupons

    • Moqups Review - Use coupon code “WITTYSPARKS" for 20% off or "PARTNERS50" for 50% discount on all plans.
    • Serpstat Review - Use coupon code "wittysparks_discount" for 30% off.
    • WPForms Review - Use coupon code "WITTYSPARKS" for 50% off.
    • WPPayForm Review - Use coupon code "wittysparks" for 10% to 40% off.

    Affiliate Disclosure

    If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

    Sponsors

    Partnered with FreePik to use the licensed images.

    turn to dhgate for smartphone

    Follow Us

    • Facebook
    • Twitter
    • Pinterest
    • LinkedIn
    • Instagram
    • YouTube
    • RSS

    Copyright © 2022 · Hosting sponsored by Rocket.net (Affiliate link)

    • About Us
    • Contact Us
    • Privacy Policy
    • Affiliate Disclosure