Updates are what makes the longevity of all good apps increase; Flipboard has introduced new services to their iOS users, which now allows them to organize and make their own magazines.
Flipboard has been a leading player in the digital news-consumption field, and they are now smartly giving the users the opportunity to employ some to the tools used by their editors to create their own magazines around topics they love and also share them with other users. This new move is like Pinterest meets Tumblr with the fab-looking and more social version of Google Reader. It is definitely a very exciting new change for the avid users of the app. The Android users will also receive the update on the app soon.
Eric Feng the Chief technology officer of the app said; “It’s been more than 18 months since the inception of the idea, so this is a pretty big deal for us. We were originally focused on discovery and filtering of content, but now we are moving into curation in a big way.” The company has put all efforts in making a thoughtful update on the app, 18 months is no joke!
The update is very user friendly and applies no rocket science, You just have to hit the plus button on anything you see in Flipboard — a story, a photo, or any relevant video or sound clip—then select create magazine / “flip it into” and add a title and description. Once you’re done, anyone can search for and subscribe to your digital ‘zine, and you can look for ones that interest you, too. It is similar to Pinterest in this way but auto-generated design of your Flipboard magazine is much pleasing to the eyes.
Flipboard 2.0 curation:
Flipboard is not restricting its users to content from their own app, users can pull content from anywhere on the web, because the Flipboard service is also launching a bookmarklet. Content can be brought in from blogs, Twitter, Facebook etc., and simply be added to the custom magazine created by the user. What the company is trying to do is target the same curatorial impulse that draws people to Pinterest and Tumblr, now instead of just pictures, every user can make their own magazines on topics, and have them accessed by other users.
The new app update will have a section named “By Our Readers” in which will be the magazines created by the users, and based on how many times they have been viewed and shared they will be highlighted. This will basically organize the most shared user made magazines and make it easy to browse by others. This is a new idea, a first timer in the field that does pose as a clear threat to the existing publishing industry, since the users will be able to custom make their own magazines with endless information available on the web. The idea however is superb, in the tech business, App updates are crucial to maintain the likeability of the users.
Content Source: GigaOm
