Swiss startup Threema probably didn’t expect this. In 24 hours, the startup has doubled its user base, according to Süddeutsche. It is now sitting at the top of the paid App Store chart in Germany. Interestingly, Threema’s key feature is its true end-to-end encryption as German users probably don’t want to use a Facebook-owned app anymore. While WhatsApp promises a great level of security, the startup faced security holes in the past. And of course, it is now part of Facebook after the $19 billion acquisition. Facebook is an advertising-based company, after all.
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