Ikano and Monsoon have now come up with a unique idea to impress their customers. They are now providing their customers with a Fashion Retail Loyalty app for their smartphones. This wonderful app will allow the customers to be a part of the Reward Card Scheme and use the Reward card as and when they like. But why this app at all?
It’s because this is the only app that locates the nearest monsoon store for you within a three mile radius with great ease! The best part is it can be downloaded for free on any smart phone absolutely free of cost. When I say any smart phone I mean any one whether it is an iPhone, Android, Blackberry or Windows 7.
Ikano Mobile Loyalty App Video – Business Development from Ikano Financial Services on Vimeo.
E-commerce & Multichannel Marketing Director at Monsoon Accessorize, Joe Irons explains talking about this app “As well as being convenient for customers by allowing them to manage their Reward Card on the move, the app will allow them instance access to their Reward Card balance and transactions as well as our latest exclusive offers. It means that they will now never be without their Reward Card, as their smart phones will now be their loyalty tokens.” This app proves to be beneficial in cost saving too! Let’s find out how from Lindsey Ulanowsky, head of client services and marketing at Ikano.
Lindsey says “As well as the savings on the production of plastic cards and the costs associated with physical direct mail, the app enables more Reward options and flexibility to both Monsoon and its customers. It will also increase social engagement through its links to twitter and Facebook and drive footfall via its Geo Location functionality. It should be well received, given that during our retail loyalty survey, 54 percent of customers thought that a card on the phone was a good idea.” It will be interesting to know that Ikano and Monsoon have been working on this since 2010 and it will be taken up by the other retailers towards the end of this year. Do let me know what you think of this unique app.