Without a doubt the Kardashians are the ‘it’ reality TV family to keep up with! The reality show has been such a hit, that it’s opened up opportunities beyond imagination for the family. Momma Jenner has a lot to do with being the business savvy mom especially for Kourtney, Khloe and Kimberley Kardashian.
The Kardashian business ventures started off humble with two stores. Smooch a childrens clothing boutique and high fashion retail store Dash. Both of which were in Calabasas, California. But it’s their new high fashion clothing line for Sears that has caught all the buzz.
Kardashian Kollection is a fashion line with an array of products ranging from clothes to accessories. The sisters all have their own personal style incorporated in the brand and are part of the design team. Because of their already popular status in Hollywood, it’s been fairly easy for them to gain fans. They’ve always been known for dressing perfect no matter the occasion, and having a niche for understanding various body types and their styling issues. This gives them an edge as celebrity designers, they’re in tune with their viewers and fans. They are known for using twitter and facebook to get their fans opinions before making design decisions. Enabling them to get direct information from the customers while keeping them happy.
The Kardashian Kollection is now going to be available at Dorothy Perkins stores in the UK. Kim announced this news on the web site saying “Hi dolls!! My sisters and I are so thrilled to announce that we are launching our Kardashian Kollection at Dorothy Perkins stores in the UK!! This is such an exciting time and we can’t wait to head over to the UK later this year to launch the Kollection and visit all of our amazing fans. We’re so happy to finally be able to share the Kollection with our fans in other countries. Stay tuned for lots more info coming soon!! Xo”
While fashion lovers in the UK can’t wait until November for the launch, news has followed that the trio will also be retailing in their line in many other countries around the world. Fans will be able to find the Kardashian Kollection in Turkey, Singapore, Thailand, Malaysia, Bahrain, Saudi Arabia, the United Arab Emirates, and Philippines amongst many other cities. According to Womens Wear Daily in 2013, the clothing will also make its way to Brazil, Russia and China.
Many subject the girls (Kourtney, Kim, Khloe) to being famous for being famous, and lacking talent. But they’ve proved all haters wrong with their hard work and efforts in maintaining the many businesses they own. From their high fashion retail store DASH to rapidly expanding Kardashian Kollection for Sears, they’ve shown through actions that money and fame don’t come for free. They are true entrepreneurs.