Lava Mobiles launches an S12 Android smartphone with a giveaway contest!

Lava Mobiles, one of the fastest-growing brands in the Indian market, is ready to take on to the smartphone segment with its first Android phone named Lava S12.

Laval Mobiles promises to provide you an excellent sensorial experience along with a 3D User Interface and 3D widgets that include 16 customizable home screens. By keeping in mind the needs and usage of an average Indian consumer, Lava Mobiles developed S12 to create a great smartphone experience with useful and highly accessible preloaded apps and good features.

Lava has established its state-of-the-art “Research & Development” center based out of Bengaluru (Karnataka) and China. A matte leather finish lends Lava S12 a contemporary feel to the phone with a stunning look, sleek with just 13mm thin and metallic silver finish on the hard keys.

According to Mr Arvind Jha, Director Lava International Ltd:
“At Lava Mobiles our mission is to bring great experiences to our users. The Android platform has the potential to help users do more with their mobile phone. We are working hard to build an eco-system together with application developers to create relevant innovative solutions”

“A fruit of Lava’s R&D in cooperation with its key Application development partners, S12 is the first step in knocking Lava Mobile’s entry in the smartphone segment. We aim to create best in class products that are not just technologically superior but are also designed keeping in mind the changing customer needs.”
Says Mr Sunil Raina, Chief Marketing Officer, Lava International Limited

Here are the Key Features of the Lava S12 Android smartphone:

• Android 2.2 (Froyo) Operating system
• 3D User Interface with 16 customizable Home Screens
• SlideIT keyboard
• 600 MHz Processor by Qualcomm
• 3.2″ HVGA (480×320), Capacitive touch
• 5MP Camera
• 3G (up to7.2Mbps), Wi-Fi, Bluetooth, Portable Wi-Fi hotspot
• 32GB expandable memory
• Dimensions: 117 x 57.5 x 13.4 mm (3.2-inch display with a 480 x 320 pixel resolution)
• 1300mAh Battery

With a strong focus on providing a richer, box, smartphone experience, Lava S12 is preloaded with a host of useful applications. Other than the standard Google Application suite that offers Gmail, Google Maps, and Google Chat, Facebook, Twitter, and Nimbuzz apps are also present. Users who like to stay updated on current affairs and news can spend hours browsing through content from the Times of India and the Moneycontrol app.

Hungama MyPlay, Saavn, TuneWiki, and YouTube apps take care of the entertainment. Lava is committed to delivering a top-notch entertainment experience in collaboration with companies like SRS, Dolby Digital. To top it all, Lava also lets the user watch live TV channels on the move. With S12, users get a yearly subscription to Zenga Mobile TV absolutely free.

SlideIT keyboard option in LAVA S12 is an innovative keyboard solution that enables users to type by sliding fingers. This makes typing much easier and faster over a touch device. As per Nissim Benbenisty from Dasur, the company behind this app –

“Lava is the first Indian smart-phone to collaborate with Slide IT. This will provide S12 users an innovative & fun-filled way to input text into their phones.”

The Lava S12 is all set to release in the Indian Market with Rs.9999 MRP and will come with a free 2GB microSD card in the box. It will be available at all leading stores and e-commerce portals. More details are available at lavamobiles.com.

And yes, coming to the contest – they have an interesting contest to WIN their new LAVA S12 Android Phone. Just follow this Nothing But Android contest link and participate by providing a little description or caption which should give a message on “Why you like Android or why Android is your choice” and most importantly, the description or liner or quote should be more creative to grab Lava S12.

So go ahead and try your luck :) and let us know your thoughts about LAVA S12 Android Smartphones.