Lego has been a permanent fixture in children’s memories all around the world, providing hours and hours of undiluted fun, imagination, and creativity! Not only children even adults have been enraptured by it making it a part of their fondest memories. Now that it celebrates 80 years of its success, the company has made an animated feature film commemorating the occasion.
Founded in 1932 by Ole Kirk Christiansen, the Lego Group today has approximately 10,000 employees and is the third-largest manufacturer of play materials in the world. The impressive success story came to be when in 1932 Ole Kirk Christiansen founded a production company for wooden toys in the Danish city of Billund with the motto “Only the best is good enough”. From a small workshop, it came to be the third-largest producer of play materials in the world with representation in more than 130 countries.
The name “LEGO” comes from the two Danish words “leg” and “godt”, which translates to “play well”. Apart from the classic Lego brick sets the Lego Group has over 25 product lines in its product range. There’s the Lego Duplo and City with realistic themes like the zoo, fire station, etc aimed at preschool and primary school children, while boys aged above 7 can enjoy with the Lego Lord of the Rings™ set, the Lego Star Wars™ set or the action-packed Asian themed Ninjago characters. For ages nine and above the Mindstorms and Technic sets are interesting. Not only children but adults too are mesmerized by the tricky construction challenges of these Technic and Architecture sets such as the LEGO VW T1 camping bus.
Lego guarantees generations of creativity, quality, and building-fun and to celebrate these past 80 years of putting smiles on both children and adult’s faces the Company has released an animated film which details it’s the rich and whimsical beginning and spotlights the life of its founder Ole Kirk Christiansen and his son Godtfred. The 17-minute engaging feature pays homage to the toymaker touching on everything from the iconic name to the evolution of the signature and the colorful building bricks.
“The Lego Story,” created by Danish CG studio Lani Pixels, chronicles how the company has managed to survive as well as sharing anecdotes of why the tubing in a Lego brick was created and the birth of Legoland – narrated by someone as close to the story as one can get: Kjeld Kirk Kristiansen, grandson of Lego founder Ole Kirk Christiansen and former CEO. There’s something for everyone in this spectacular visual tribute to the most loved toy both by children and adults alike!
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