Microsoft now enters into Social Bookmarking!

I am surprised, now its Microsoft turn to look into Social Bookmarking business.

According to John Martin’s Blog, the Lead Evangelist for Server & Tools Online (STO) at Microsoft, the company Microsoft is ready to release a preview version of Social Bookmarks for both MSDN and TechNet team and showcase it at TechEd North America the following week.

Image from: John Martin’s Blog

And a good news for technology people to promote their technology related information or stuff and which gives every member of the community a great way to increase their visibility, impact and influence – looks like Microsoft team gonna watch you now :). So be ready with good technology related information to participate in and who knows you might be recognized and the product seems to be in similar root/pattern/fashion like the most famous and successful bookmarking site del.icio.us, as they have the same features like Bookmarking any URL on the web, Applying tags and Save bookmarks.

Now this will be a big challenge to del.icio.us and digg?

Why they are into this business now? The reasons might be:
1. To get hold of all the technology related information from all around the world from various sources.
2. As Matthew Sparkes writes, “such a site could generate advertising revenue for the company, as well as collecting tag data which could be used to make web searches more accurate”. Revenue Generation? I don’t think they are really looking out for revenue generation but I agree when it comes to accurate search.
3. Guess – Any other reason?

Looks like there is nothing new or challenging when it comes to features. Cool as we can’t guess anything now, lets wait for the preview to release and will know how useful the tool will be.

Good Luck Microsoft and Good News for Techies….. :)