As a special showcase of the music of their forthcoming Aa Dekhen Zara, Eros International, the leading London-listed Indian media and Entertainment Company launched the band ADZ – Rising at Enigma, Marriott in Mumbai last night. In an exciting performance by the band led by the film’s music director Gourav Dasgupta, the lead cast of the film – Bipasha Basu and Neil Nitin Mukesh also joined the band on stage. What followed was a thrilling performance by the band and Neil himself who has sung the title track Aa Dekhen Zara accompanied by an enthusiastic Bipasha grooving to the tunes.
In a unique marketing initiative, Viki Rajani, the producer of Jehnagir Surti’s Aa Dekhen Zara in conjunction with Gaurav Dasgupta, has created a band to promote the film. The band will follow a club trail and perform at leading hot spots in various cities over the next few weeks across the country including Mumbai, Bangalore, Delhi etc as part of the film’s music promotion. Adding icing to the cake will be Neil Nitin Mukesh who will accompany the band during the various club performances.
Speaking about the unique platform to promote the film’s music, Producer Viki Rajani said, “At Eros, we constantly endeavor to create a buzz around our releases through innovations as these to break the clutter around the numerous film releases. What better than a launch of a sensational and talented band like ADZ Rising led by the music director himself to promote the film’s music and I must say the band along with my cast did a fabulous job at the performance last night”.
“Eros has not just given a chance to new talent in the form of songs in the film but also had such a lavish launch for them and given them such a big platform to showcase their talent. ADZ Rising comprises of talented musicians and I had a fantastic time last night, love the new singer Dibyendu’s voice”, said Bipasha Basu.
Neil Nitin Mukesh added, “I had the time of my life last night performing live in front of a fantastic audience. I am really excited to be a part of this film and these unique promotions by Eros. The music has been receiving very positive response and I am looking forward to joining the band during the club trail across the country”.
ADZ Rising is led by Gourav Dasgupta along with Dibyendu Mukherjee – vocalist and drummer, Roshan on keyboard and Miss India Earth 2003 Shweta Vijay – female vocals and guitarist – Mizo. Gourav has also given music for the film’s title track. The rest of the film’s tracks have been composed by Pritam.
Eros International is a leading integrated studio in the rapidly growing Indian media and entertainment sector, involved in the production, acquisition and distribution of filmed entertainment content across current and emerging formats including cinemas, home entertainment, television and new media.