As a special showcase of the music of their forthcoming Aa Dekhen Zara, Eros International, the leading London-listed Indian media and Entertainment Company, launched the band ADZ â€“ Rising at Enigma, Marriott in Mumbai last night. In an exciting performance by the band led by the filmâ€™s music director Gourav Dasgupta, the film’s lead cast – Bipasha Basu and Neil Nitin Mukesh also joined the band on stage.
What followed was a thrilling performance by the band and Neil himself who has sung the title track Aa Dekhen Zara accompanied by an enthusiastic Bipasha grooving to the tunes.
In a unique marketing initiative, Viki Rajani, the producer of Jehnagir Surtiâ€™s Aa Dekhen Zara in conjunction with Gaurav Dasgupta, has created a band to promote the film. The band will follow a club trail and perform at leading hot spots in various cities over the next few weeks across the country including Mumbai, Bangalore, Delhi, etc as part of the filmâ€™s music promotion. Adding icing to the cake will be Neil Nitin Mukesh who will accompany the band during the various club performances.
Speaking about the unique platform to promote the filmâ€™s music, Producer Viki Rajani said, â€œAt Eros, we constantly endeavor to create a buzz around our releases through innovations like these to break the clutter around the numerous film releases. What better than a launch of a sensational and talented band like ADZ Rising led by the music director himself to promote the filmâ€™s music, and I must say the band, along with my cast, did a fabulous job at the performance last nightâ€.
â€œEros has not just given a chance to new talent in the form of songs in the film but also had such a lavish launch for them and given them such a big platform to showcase their talent. ADZ Rising comprised talented musicians, and I had a fantastic time last night; I love the new singer Dibyenduâ€™s voiceâ€, said Bipasha Basu.
Neil Nitin Mukesh added, â€œI had the time of my life last night performing live in front of a fantastic audience. I am really excited to be a part of this film and these unique promotions by Eros. The music has been receiving a very positive response, and I am looking forward to joining the band during the club trail across the countryâ€.
Gourav Dasgupta leads ADZ Rising and Dibyendu Mukherjee â€“ vocalist and drummer, Roshan on the keyboard, and Miss India Earth 2003 Shweta Vijay – female vocals and guitarist – Mizo. Gourav has also given music for the filmâ€™s title track. The rest of the filmâ€™s tracks have been composed by Pritam.
Eros International is a leading integrated studio in the rapidly growing Indian media and entertainment sector, involved in the production, acquisition, and distribution of filmed entertainment content across current and emerging formats, including cinemas, home entertainment, television, and new media.