The Electronic Entertainment Expo aka E3 is the annual trade fair event every gaming manufacturer looks out for. But Nintendo has different business plans for 2013, the company has decided to not host a keynote in this years E3, they want to focus on smaller hands-on events.
Satoru Iwata, President of Nintendo, was quoted declaring that; “We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past,” He explained that; “Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the US market.” Now, this could be a great budgeted move by the company. This news of not participating in the Keynote is creating enough buzz about the gaming brand. Nintendo will be hosting two events- one for distributors and another for the media, simply making sure the target market gets to see the product and they bang a buck for it as well.
By making this fierce move the Japanese gaming giant is not only avoiding the yearly squabble over who “won” E3 in the eyes of critics, but they are also going to be able to save up financially for more profitable smaller exclusive events. Although the risk of not being able to get the extravagant exposure will be there, Nintendo will be releasing Nintendo Direct streams to deliver region-specific news to Japanese and overseas fans. Sounds like a plan.
Content Source: Engadget