Buzz and excitement, Blackberry addicts that turned away from the phone because of the dominant Android and iOS smartphone market, can now revisit their actual love BBM! All hail the entry of the amazing messenger to keep connected with friends and networks into the land of iOS and Android.
BlackBerry officially announced its plans to bring BBM to iOS and Android users this summer. But this is not it. The significant move by the BBM inventor has been the introduction of a new functionality called BBM Channels.
BBM Channels is a new social engagement platform within BBM that will allow people to connect with the businesses, brands, celebrities, and groups they are passionate about. This may be a little similar to the Google Plus circles. It sounds a little like Twitter but through BBM.
BBM Channels allows individuals and groups to create a dedicated channel and share information and updates with BBM’s immediacy. This will be an excellent experience for all BBM users; networking will be made accessible, users can create channels, discover the various already present, subscribe to the ones they like, participate, and monitor engagement. Blackberry is very optimistic about the release of the BBM Channels.
What the company is trying to do is take up its services a notch. We have to appreciate their zeal and enthusiasm for not backing down and letting the smartphone world rule.
The company is very persistent in its business moves with the launch of new competitive phones. The BBM channels would become an experience for iOS and Android users, but it is still pending approval from the Apple App Store and Google Play.