The most awaited Transform Awards 2013 has now released its shortlist for the year. These awards have gained much importance over the years because they are Europe’s only celebration of rebranding, repositioning, and brand transformation. So let us not waste any more time and find out who the lucky ones are this year.
Yesterday was the auspicious day when this list was revealed to the world. This year’s entries show that they are the maximum number since the inception of the award ceremony in 2010. On this occasion, the founder of Communicate magazine shared his thoughts with us.
He said, “The Transform Awards get bigger and better every year; 2013 will be no exception. More importantly, so does the caliber of European rebranding. We’re delighted to be the fulcrum at the center of that excellence.”
The companies will be judged on various criteria by as many as 20 industry experts. The Transform Awards present a key opportunity to showcase exciting rebranding stories that bear witness to the startling results that can be rendered by organizations transforming their identities.
The awards are multifaceted and assess excellence in diverse areas of branding, including visual identity, brand architecture, and internal communications, as well as highlighting entries within particular sectors and from different regions.
The full shortlist is as follows:
Transform Awards shortlist 2013
Content
Best visual identity
America’s Cup Event Authority
B&CE
Cancer Research UK
Destination Shrewsbury
Max Fordham
Best use of a visual property: photography/illustration/
B&CE
FastJet
Majestic Shower Company
Best brand architecture solution
Liberty Global
Mr & Mrs. Smith
SWS UK
University of the Arts London
Best use of copy style/tone of voice
Almaren Cancer Research UK
Destination Shrewsbury
Shakespeare School
Process
Best internal communication of a rebrand
Legal & General
Best implementation of a rebrand
B&CE
FastJet
Kaiser Partner
Max Fordham
SWS UK
Best implementation of a rebrand across multiple markets
HSBC
Infront Sports and Media
Strategy
Best brand guidelines
HSBC
Telenor Group
Best creative strategy
Corney and Barrow / C&B Bar
Destination Shrewsbury
HomeProtect
Max Fordham
Worldmark
Best brand evolution
Business Disability Forum
Kaiser Partner
Max Fordham
Tata Consultancy Services
The Donkey Sanctuary
Type
Best corporate rebrand following a merger or acquisition
Bank of Scotland
FastJet
Best corporate rebrand to reflect changed mission/values/positioning
America’s Cup Event Authority
Ranir
Vlerick Business School
Worldmark
Yemen’s
Best brand consolidation
Agricola
Shanks Group plc
SWS UK
Best rebrand of a digital property
Koozai
McCarthy & Stone
Thunderhead.com
Sector
Best rebrand from a charity/NGO non-profit
Alder Hey Children’s Charity
B&CE Business Disability Forum
Cancer Research UK
The Donkey Sanctuary
Best rebrand from the financial services sector
B&CE
Bellpenny
HomeProtect
Kaiser Partner
Smith & Williamson
Best rebrand from the industrial and primary material sector
Beldam Crossley
INEOS
SWS UK
Shanks Group plc
Best rebrand from the professional services sector
Benchmark
Cornerstone Barristers
Investance Group
Max Fordham
Thunderhead.com
Best rebrand from the property sector
Almaren
GL Hearn
London & Quadrant
Best rebrand from the public sector
Destination Shrewsbury
The National Skills Academy for Social Care
Best rebrand from the technology, media & telecommunications sector
Lotus
Tata Consultancy Services
Unitymedia
Yemen’s
Best rebrand from the tourism & leisure sector
Brio Leisure
Destination Shrewsbury
Weingut Erich Meier
Best rebrand from the utility sector
EDF Energy
Region
Best rebrand from Eastern Europe
Agricola
Grupa Topex
Petrocart
Yemen’s
Best rebrand from Western Europe
Unitymedia
Vlerick Business School
Best rebrand from Russia
Biletix
Coral Travel
VIP service
Best rebrand from the UK
Caffrey’s Heathrow
Express Wyke Farms
19th March is the day when the destiny of these companies will be decided. This means that the winner will be picked up from among all these competing companies. This will take place at The Brewery in London.
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