Shortlist for the Transform Awards 2013 revealed!

The most awaited Transform Awards 2013 has now released its shortlist for the year. These awards have gained much importance over the years because they are Europe’s only celebration of rebranding, repositioning, and brand transformation. So let us not waste any more time and find out who the lucky ones are this year.

Yesterday was the auspicious day when this list was revealed to the world. This year’s entries show that they are the maximum number since the inception of the award ceremony in 2010. On this occasion, the founder of Communicate magazine shared his thoughts with us.

He said, “The Transform Awards get bigger and better every year; 2013 will be no exception. More importantly, so does the caliber of European rebranding. We’re delighted to be the fulcrum at the center of that excellence.”

The companies will be judged on various criteria by as many as 20 industry experts. The Transform Awards present a key opportunity to showcase exciting rebranding stories that bear witness to the startling results that can be rendered by organizations transforming their identities.

The awards are multifaceted and assess excellence in diverse areas of branding, including visual identity, brand architecture, and internal communications, as well as highlighting entries within particular sectors and from different regions.

The full shortlist is as follows:

Transform Awards shortlist 2013

Content

Best visual identity

America’s Cup Event Authority
B&CE
Cancer Research UK
Destination Shrewsbury
Max Fordham

Best use of a visual property: photography/illustration/digital

B&CE
FastJet

Majestic Shower Company

Best brand architecture solution

Liberty Global
Mr & Mrs. Smith
SWS UK
University of the Arts London

Best use of copy style/tone of voice

Almaren Cancer Research UK
Destination Shrewsbury
Shakespeare School
Process

Best internal communication of a rebrand

Legal & General

Best implementation of a rebrand

B&CE
FastJet
Kaiser Partner
Max Fordham
SWS UK

Best implementation of a rebrand across multiple markets

HSBC
Infront Sports and Media

Strategy

Best brand guidelines

HSBC
Telenor Group

Best creative strategy

Corney and Barrow / C&B Bar
Destination Shrewsbury
HomeProtect
Max Fordham
Worldmark

Best brand evolution

Business Disability Forum
Kaiser Partner
Max Fordham
Tata Consultancy Services
The Donkey Sanctuary
Type

Best corporate rebrand following a merger or acquisition

Bank of Scotland
FastJet

Best corporate rebrand to reflect changed mission/values/positioning

America’s Cup Event Authority
Ranir
Vlerick Business School
Worldmark
Yemen’s

Best brand consolidation

Agricola
Shanks Group plc
SWS UK

Best rebrand of a digital property

Koozai
McCarthy & Stone
Thunderhead.com
Sector

Best rebrand from a charity/NGO non-profit

Alder Hey Children’s Charity
B&CE Business Disability Forum
Cancer Research UK
The Donkey Sanctuary

Best rebrand from the financial services sector

B&CE
Bellpenny
HomeProtect
Kaiser Partner
Smith & Williamson

Best rebrand from the industrial and primary material sector

Beldam Crossley
INEOS
SWS UK
Shanks Group plc

Best rebrand from the professional services sector

Benchmark
Cornerstone Barristers
Investance Group
Max Fordham
Thunderhead.com

Best rebrand from the property sector

Almaren
GL Hearn
London & Quadrant

Best rebrand from the public sector

Destination Shrewsbury
The National Skills Academy for Social Care

Best rebrand from the technology, media & telecommunications sector

Lotus
Tata Consultancy Services
Unitymedia
Yemen’s

Best rebrand from the tourism & leisure sector

Brio Leisure
Destination Shrewsbury
Weingut Erich Meier

Best rebrand from the utility sector

EDF Energy
Region

Best rebrand from Eastern Europe

Agricola
Grupa Topex
Petrocart
Yemen’s

Best rebrand from Western Europe

Unitymedia
Vlerick Business School

Best rebrand from Russia

Biletix
Coral Travel
VIP service

Best rebrand from the UK

Caffrey’s Heathrow
Express Wyke Farms

19th March is the day when the destiny of these companies will be decided. This means that the winner will be picked up from among all these competing companies. This will take place at The Brewery in London.