What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]
Brands are as large as the people who make them With products flooding the markets consumers are getting a variety of choices when it comes to purchasing products. But it is not the most recent product or one with low prices that sells the most. This brings us to think, what is it that determines […]
With competition in the consumer markets reaching new heights, more and more products are entering the market and filling the shelves of your supermarket or malls. In this light, the question that the companies face is, how does one get the EDGE?