Email Marketing

Email marketing is inarguably one of the most effective marketing tools out there. With the least investment, it generates many leads and helps you or your business establish itself as an authority in the industry. However, it is challenging to position oneself as an expert, given that the trends in email marketing are constantly changing.

Internet is an ocean of knowledge, and you can never get over reading stuff that interests you. Among the rapidly growing social media platforms, email has gained a bad rap for killing our time and productivity over the course of years. However, some email marketing campaigns are exciting. They prove to be consistently excellent in terms of content as well as design.

Cold emailing has existed since the dawn of the telephone. It is very different from email marketing. It is in simple terms of door-to-door sales in the modern era of internet marketing. The mail is sent to specific audiences in bulk with whom the organization has no prior relationship and has not opted to receive the email in the first place.

With over a hundred countries and more than half of the world population under some kind of lockdown because of the COVID 19, the marketers and brands are compelled to re-analyze their email marketing strategies and tailor them to suit the current time of the crisis. In addition, the unprecedented growth of this virus has made social distancing and remote working the new normal, thereby making it difficult for businesses and marketers to manage their operations or communications.