Branding involves a gamut of activities the sum total of which lead to the creation of the brand. But when the scenario is looked under the lens of rural market, the variables and dynamics of marketing and communication get redefined. Let’s take the case of India, a country which is witnessing robust growth and a […]
ITC’s e-Choupal and Intellect, the research and technologies wing of Lintas Media Group, have joined hands to launch Bharat Barometer � the primary information source of all aspects of rural consumer behaviour. The Bharat Barometer is a highly potent research channel for exploring various rural consumer and market matters.