Taking off from its revolutionary ‘Pay for what You Use’ concept, Tata DOCOMO has introduced yet another path-breaking offer, ‘Pay Per Site‘. The revolutionary offer brings in a more simplified and unique “Pay-for-what-you-use” Internet-browsing model and breaks through the clutter in its category.
At the time of its launch in June last year launch, TATA DOCOMO had questioned the paradigm of Pay Per Minute and introduced Pay Per Second. With ‘Pay Per Site’, the story only gets better for the consumer. “Pay only for what you use and hence fairness continues to be an important differentiator for the brand,” said Mr Gurinder Singh Sandhu, Tata DOCOMO’s Head of Marketing.
Those who only browse two or three sites regularly are now free from monthly rentals and packs. Pay Per Site offers two combination packs—those only interested in single websites need to pay Rs 10 per site, whereas those with multiple site browsing needs can opt for a combo pack at just Rs 25 per month. Customers will have a bundle of options within various categories of social networking sites (Facebook, Twitter, Linked-In, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo! Messenger, Nimbuzz).
There are 2 different genres under which each service is categorized- Social Networking Site and Emailing and Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options – SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb.
To activate the services, customers can Dial *141# OR simply send an SMS with the keyword “MY SITE’ to 141 and following further instructions OR visit Tata DOCOMO website.
So if you are not a heavy internet user and regularly visit only a few websites daily, then shed those fat monthly packs and DO the New with Pay Per Site!
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