The Current State of Content Marketing

While most people agree on the importance of content marketing, they don’t readily view it the same way. It’s interesting to note the differences between how marketing agencies, businesses, and creatives see and experience the content marketing landscape.

This is a diverse ecosystem where everyone has a distinct role to play. Understanding your place amid the many moving pieces can help you gain an edge over the competition. With 84 percent of agencies stating that content will become more important in the future, this isn’t something you can afford to ignore.

Forbes puts it bluntly, stating that companies who don’t pursue content marketing are basically admitting that they’re lazy. You can’t afford to fall into this category, letting the potential earnings for online content slip through your fingers. Though ROI is difficult to measure, and content marketing is admittedly a long-term approach to relationship building, the end results are well worth the time and effort that you’ll put into this type of advertising campaign.

There’s a lot to gain by taking a closer look at the content marketing landscape. A third of agencies feel that meeting and understanding clients’ expectations is the most difficult part of the job. This disconnect can make it difficult to meet your marketing goals if you can’t find a way to get to common ground. Yet 22 percent of companies are spending between $5,000 and $15,000 on their efforts. Make sure you have an informed view of how you’re spending these dollars. Get a better look at the content marketing landscape with the infographic below.