• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Marketing / Content Marketing / The Current State of Content Marketing
The current content ecosystem

The Current State of Content Marketing

Content Marketing April 19, 2017 by Nishitha

While most people agree on the importance of content marketing, they don’t readily view it the same way. It’s interesting to note the differences between how marketing agencies, businesses, and creatives see and experience the content marketing landscape.

This is a diverse ecosystem where everyone has a distinct role to play. Understanding your place amid the many moving pieces can help you gain an edge over the competition. With 84 percent of agencies stating that content will become more important in the future, this isn’t something you can afford to ignore.

Forbes puts it bluntly, stating that companies who don’t pursue content marketing are basically admitting that they’re lazy. You can’t afford to fall into this category, letting the potential earnings for online content slip through your fingers. Though ROI is difficult to measure, and content marketing is admittedly a long-term approach to relationship building, the end results are well worth the time and effort that you’ll put into this type of advertising campaign.

There’s a lot to gain by taking a closer look at the content marketing landscape. A third of agencies feel that meeting and understanding clients’ expectations is the most difficult part of the job. This disconnect can make it difficult to meet your marketing goals if you can’t find a way to get to common ground. Yet 22 percent of companies are spending between $5,000 and $15,000 on their efforts. Make sure you have an informed view of how you’re spending these dollars. Get a better look at the content marketing landscape with the infographic below.

The current content ecosystem
The current content ecosystem – Infographic

Related Topics

  • A Top-Notch Guide on Creating Content Strategy for Your Blog
  • Use These Tools For Boosting Your Content Marketing & Planning Skills
  • The 7 Ingredients of The Ideal Website Content
Previous Post: « How to Learn Web Design with the Help of WordPress?
Next Post: Is It Alright to Dress Down at Work? »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Search

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest