While most people agree on the importance of content marketing, they don’t readily view it theÂ same way. It’s interesting to note the differences between how marketing agencies, businesses,Â and creatives see and experience the content marketing landscape.
This is a diverse ecosystemÂ where everyone has a distinct role to play. Understanding your place amid the many movingÂ pieces can help you gain an edge over the competition. With 84 percent of agencies stating thatÂ content will become more important in the future, this isnâ€™t something you can afford to ignore.
Forbes puts it bluntly, stating that companies who don’t pursue content marketing are basically admitting that they’re lazy. You can’t afford to fall into this category, letting the potential earnings for online content slip through your fingers. Though ROI is difficult to measure, and content marketing is admittedly a long-term approach to relationship building, the end results are well worth the time and effort that you’ll put into this type of advertising campaign.
There’s a lot to gain by taking a closer look at the content marketing landscape. A third ofÂ agencies feel that meeting and understanding clients’ expectations is the most difficult part of theÂ job. This disconnect can make it difficult to meet your marketing goals if you can’t find a way toÂ get to common ground. Yet 22 percent of companies are spending between $5,000 and $15,000Â on their efforts. Make sure you have an informed view of how you’re spending these dollars. GetÂ a better look at the content marketing landscape with the infographic below.