• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Services
  • Newsletter
WittySparks / Marketing / Content Marketing / The Current State of Content Marketing

The Current State of Content Marketing

Updated: January 31, 2022 by Nishitha • < 1 min read

The current content ecosystem

While most people agree on the importance of content marketing, they don’t readily view it the same way. It’s interesting to note the differences between how marketing agencies, businesses, and creatives see and experience the content marketing landscape.

This is a diverse ecosystem where everyone has a distinct role to play. Understanding your place amid the many moving pieces can help you gain an edge over the competition. With 84 percent of agencies stating that content will become more important in the future, this isn’t something you can afford to ignore.

Forbes puts it bluntly, stating that companies who don’t pursue content marketing are basically admitting that they’re lazy. You can’t afford to fall into this category, letting the potential earnings for online content slip through your fingers. Though ROI is difficult to measure, and content marketing is admittedly a long-term approach to relationship building, the end results are well worth the time and effort that you’ll put into this type of advertising campaign.

There’s a lot to gain by taking a closer look at the content marketing landscape. A third of agencies feel that meeting and understanding clients’ expectations is the most difficult part of the job. This disconnect can make it difficult to meet your marketing goals if you can’t find a way to get to common ground. Yet 22 percent of companies are spending between $5,000 and $15,000 on their efforts. Make sure you have an informed view of how you’re spending these dollars. Get a better look at the content marketing landscape with the infographic below.

The current content ecosystem
The current content ecosystem – Infographic

Related Topics

  • Top 10+ Best Plagiarism Checkers Online for Writers
  • A Top-Notch Guide on Creating Content Strategy for Your Blog
  • Use These Tools For Boosting Your Content Marketing & Planning Skills
  • The 7 Ingredients of The Ideal Website Content

Topic: Content Marketing

Profile picture for Nishitha Article by

Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Notion Workspace can help you stay organized and take your productivity to the next level. Use Skillshare coupon code WITTYSPARKSFREE to watch the Notion Masterclass by Ali Abdaal for FREE.

Take Free Notion Masterclass

The Best Digital Marketing Tool

Semrush logo
Semrush

Semrush helps grow your business on your terms and gets to the top with 55+ marketing tools in 1. Get a flat 40% discount on Guru plan or Try 14-day PRO Trial.

Try Semrush for FREE

Footer

Explore Topics

  • Technology
  • Business
  • Marketing
  • SEO
  • View All Topics

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Affiliate Link Disclosure

If you make a purchase from links, we will receive a small commission. See our Affiliate Disclosure.

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS
  • Mastodon

Copyright © 2023 WittySparks - All rights reserved.
Hosted on Rocket.net

  • About Us
  • Contact Us
  • Privacy Policy