Infographics are the latest tool on the social media circuit to have caught the fancy of users around the world. Be it marketing a product, disseminating information or just sharing and idea/ thought, Infographics have caught on like fire. Data visualization adds a new dimension to a page which earlier was drab and boring.
“Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.”
Source: Infographics on freebase.com
In today’s day and age where it has become extremely difficult to grab eyeballs and where the internet has become saturated with the use of blogs and run of the mill content, an Infographic comes as a breath of fresh air. Readers these days are hard pressed for time and they want something different from the usual to encourage them to read and process the content in a shorter amount of time. They’re sort of like flash cards for adults, which break down the content and present it in the form of imagery so that it’s easier to read and remember. There’s more chance that you’ll remember a photo or video more than written content so Infographics are being more extensively used for brand engagement these days, and logically too, visuals rule! Take a look at the monumental success of Pinterest and Youtube which continue to produce hoards of original content in response to user demand.
Companies are aware of the fact that visual media has more effect and retention capacity and hence are a more effective way to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined. If you still aren’t convinced check out the Infographic below and tell me what you think in the comments!