Coca-Cola is coming up with a new ad concept during the next season of the popular reality show American Idol. This ad has been created by a talented and young filmmaker from New Zealand whom the world calls Hugh Mitton. All this started with the MOFILMâ€™s 2012 Cannes threw open a video contest. All the contestants were asked to send in their creative best featuring moments of happiness.
The freedom to use the pre-existing Christmas holidays was given to contestants or they could even come up with an idea of their own. If you ask me, I would say the ability to think differently is what made Mitton stand out in the crowd.
While the others stuck to Christmas Huge created an ad keeping the Valentineâ€™s Day as its base. Now thatâ€™s what Iâ€™d call being differently creative. I bet you donâ€™t disagree! Hugh Mitton was just 23 when he created this concept. It is very rare to see a person of this age reach the zenith of excellence. â€œWe were immediately excited when we saw Hughâ€™s film in June last year and started to think then that it would be a great spot for Valentineâ€™s Day 2013â€. Said Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence, Coca-Cola. He continued, â€œWeâ€™re delighted to be giving such a young creative a great platform to display his talentâ€.
Coca-Cola “Happiness in the Air” from MOFILM on Vimeo.
Fortunately, we also managed to get Hughâ€™s response on this occasion and he said â€œItâ€™s huge. One of those things as a fledgling artist you hope for but never expect. When I created the film I never dream t it would be seen by millions of people. Itâ€™s crazy rewardingâ€. Now letâ€™s dig a little deeper into the life of the man himself. Hugh is a young ad-brained-turned-director hailing from New Zealand.
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After completing a marketing degree and working as an advertising creative, he finally threw it all in to pursue his passion for film, recently joining Film Construction in Australia/New eland as a new director. When not making ads or movies, heâ€™s watching them, out flying or getting distracted by something incredible on the internet. Now, this is the success story of a creative personality. Check out the video and tell me what you think of it. Iâ€™ll be waiting!