Les 10 meilleurs outils pour suivre le classement des mots-clés de votre site web

In the Search Engine Optimization of your websites, developing a strong keyword strategy is very important. Keyword tracking tools help users find keywords, including popular keywords, and perform keyword analysis to identify the best opportunities for your content.

That Keyword strategy must satisfy two important things: they must be appropriate for your content, and also your website ranking for that keyword is important.

Many tools have been developed to aid SEO, and a good number of tools do exist for tracking keyword ranking as well.

These tools help monitor your ranking and give vital information regarding your competitors, which you can use to strengthen your strategy! Additionally, these tools provide insights and support data driven decisions for SEO.

Many of these tools are considered a great tool by users and offer great value through features like custom reporting, which can enhance transparency and demonstrate SEO results effectively.

Dans cet article, nous allons utiliser les 10 meilleurs outils pour suivre le classement des mots-clés de votre site web. Toutefois, avant d’aborder les outils, examinons brièvement pourquoi il est important de comprendre le classement des mots clés.

Introduction to Keyword Research

Keyword research is the foundation of any successful SEO strategy. It involves discovering and analyzing the most relevant keywords and phrases that your potential customers are using when they search for products, services, or information online.

By understanding which keywords are most relevant to your business, you can tailor your website content to match what your audience is searching for, making it easier for your site to appear in search engine results.

Tools like Google Keyword Planner are widely used for keyword research, offering valuable data on search volumes and keyword ideas. However, other tools such as Keyword Tool and Moz Pro provide even more advanced features, helping you uncover high volume keywords and refine your content strategy.

Effective keyword research not only helps you find the right keywords but also reveals gaps in your current approach, allowing you to optimize your website for better visibility and reach more potential customers.

By leveraging the data from these keyword research tools, you can make informed decisions that drive more targeted traffic to your website and improve your overall SEO performance.

Importance de comprendre le classement des mots-clés

Si vous voulez obtenir un bon trafic organique pour lequel notre site serait précieux, vous devez certainement utiliser la bonne combinaison de mots-clés.

Pour faire simple, le classement des mots-clés est la position de votre site dans la SERP (Search Engine Results Page) pour un mot-clé. Ce simple énoncé peut expliquer l’importance de cet aspect pour le SEO.

After all, SEO’s whole idea is getting your website in a good place on the results page. So, keyword ranking is an important metric that helps you decide the right keyword you need to use so that your site would appear to more people, and thus you can get more conversions.

Tracking keyword rankings and other important SEO metrics for a given keyword is essential for SEO success, as it helps you identify SERP feature opportunities and understand the characteristics of the search landscape.

Not only analyze the pages of your website, but you also need to analyze your competitors’ rankings and get a complete view of what they are using so that you can either target the keyword they are using or try another one.

Rank trackers provide real time data to help you monitor changes and adjust your strategy quickly, ensuring you stay ahead in dynamic search environments.

Features of Keyword Research Tools

Modern keyword research tools come packed with features designed to help you find and analyze the most relevant keywords for your website. One of the core features is keyword suggestions, which provide a list of related keywords based on your initial search term.

These tools also offer search volume data, showing how often a keyword is searched for, which helps you prioritize high volume keywords that can drive more traffic.

Many keyword research tools include competitor analysis, allowing you to see which keywords your competitors are ranking for and identify new opportunities for your own site. Keyword tracking is another essential feature, enabling you to monitor your keyword rankings over time and adjust your strategy as needed.

Advanced tools may also offer search intent analysis, helping you understand what users are looking for when they type in specific keywords, as well as SERP features that show which types of content are performing best in search results.

When choosing a keyword research tool, look for options that provide accurate, up-to-date data and allow you to filter, sort, and group keywords easily.

For example, Keyword Tool offers a free version with hundreds of long-tail keyword suggestions, while Moz Pro delivers a comprehensive suite of SEO tools, including keyword research, site audits, and link building.

These features make it easier to develop a data-driven SEO strategy that targets the most relevant keywords for your business.

Choosing the Best Keyword Research Tool

With so many keyword research tools available, finding the right one for your needs can be a challenge. Start by considering the accuracy of the data provided, the tool’s ease of use, and its pricing structure.

Google Keyword Planner is a popular starting point, especially for those running Google Ads campaigns, but it does require a Google Ads account and may offer limited keyword data compared to other tools.

For more advanced features, tools like Keyword Tool, Moz Pro, and Ahrefs stand out. These platforms not only help you track keyword rankings but also provide in-depth competitor analysis and generate thousands of new keywords, including valuable long tail keywords.

The ability to track keyword rankings and discover keywords related to your niche is essential for staying ahead in SEO.

When evaluating keyword research tools, think about your specific goals—whether you need to find new keywords, monitor keyword performance, or analyze competitors. The right tool will streamline your SEO efforts, help you identify opportunities, and ultimately drive more targeted traffic to your website.

For example, Keyword Tool’s use of Google’s search suggestions to generate keyword ideas makes it a powerful resource for expanding your keyword lists and reaching the right audience.

Passons maintenant aux outils qui vous aident à suivre le classement des mots clés pour votre site web :

1. Semrush

Semrush – SEO et outils marketing

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Semrush is one of the best SEO tool suites that helps you in the whole SEO process. Its keyword ranking tool is trusted by eCommerce sites, bloggers, and webmasters alike. Semrush is also a powerful keyword analysis tool, allowing users to evaluate website content, discover relevant keywords, and improve search rankings.

It tracks your site’s keyword ranking and easily shows competitors’ keyword ranks, and lets you initiate multilingual tracking campaigns for any world location.

Semrush supports paid search and advertising campaigns, including PPC campaigns, by helping users select and track effective keywords to optimize campaign performance and ROI.

Parmi les autres caractéristiques notables, citons

• Suivi des mots-clés pour n’importe quel mot-clé. Même pour les mots-clés à longue traîne.
• Le regroupement de mots-clés à l’aide de balises est un moyen efficace de gérer de grandes quantités d’éléments de mots-clés.
• Découvrez et analysez vos concurrents à l’aide de puissants sous-outils.
• Plus de 140 bases de données géographiques différentes pour découvrir le classement des mots-clés de votre site.
• Cibler différents appareils

Semrush also offers custom reporting features for clients and supports tracking across multiple Google domains, making it ideal for international SEO strategies.

Sur leur site et dans la section de suivi de position, entrez le lien de votre page web, qui peut être n’importe quel lien de votre message ou l’URL principale du site dans la fente, et entrez le mot-clé de votre choix, et vous obtiendrez toutes les informations. Il existe également des plans premium qui offrent une tonne de fonctionnalités !

2. Sitechecker

Sitechecker – On-page SEO Checker and Audit Tool

A simple tool for monitoring and improving your search exposure.

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Sitechecker’s Keyword Rank Tracker is a powerful tool that allows users to track their website’s ranking for specific keywords. The tool provides accurate and up-to-date information on keyword rankings across different search engines, including Google, Bing, and Yahoo.

Sitechecker delivers real time data for keyword rankings, enabling users to respond quickly to changes in search engine results.

With the Keyword Rank Tracker, users can monitor their website’s ranking progress over time and identify any changes that may be affecting their search engine visibility. The tool can also provide insights into keyword performance and competitor strategies, helping users optimize their SEO efforts.

Les principales fonctions de l’outil Keyword Rank Tracker :

• Suivre le classement des mots-clés: L’outil permet aux utilisateurs de suivre le classement des mots-clés de leurs sites web sur différents moteurs de recherche tels que Google, Yahoo, Bing et Yandex.
• Surveillez vos concurrents: Avec le Keyword Rank Tracker, les utilisateurs peuvent également surveiller le classement des mots-clés des sites web de leurs concurrents et obtenir des informations sur leurs stratégies de référencement.
• Données historiques: L’outil fournit des données historiques sur le classement des mots clés, ce qui permet aux utilisateurs d’analyser les tendances et de prendre des décisions éclairées sur leur stratégie de référencement.
• Paramètres personnalisables: Les utilisateurs peuvent personnaliser les paramètres du Keyword Rank Tracker en fonction de leurs besoins, notamment en sélectionnant le moteur de recherche, le lieu et le type d’appareil.
• Mises à jour automatiques: L’outil met automatiquement à jour le classement des mots-clés, ce qui permet aux utilisateurs de toujours disposer d’informations actualisées.
• Notifications par courrier électronique: Les utilisateurs peuvent configurer des notifications par courrier électronique afin de recevoir des alertes en cas de changements significatifs dans le classement de leurs mots-clés ou de ceux de leurs concurrents.
• Visualisation des données: L’outil permet de visualiser les données à l’aide de graphiques et de tableaux, ce qui permet aux utilisateurs de comprendre facilement les performances de leurs mots-clés au fil du temps.

Sitechecker allows users to check keyword visibility across multiple pages of search results and offers scalable access to unlimited data for larger projects.

Sitechecker has different pricing plans ranging from $39 to $249 per month.

3. SEOprofiler

SEOprofiler is a complete SEO solution that helps you get higher rankings on Google and drives more traffic to your website. Their tools also include a keyword ranking tool.

In addition to tracking the keyword ranking of your required keywords, it can help with competitors’ keywords and provide insight regarding them. SEOprofiler also offers robust keyword analysis features, allowing you to evaluate search volume, competition, and relevance to improve your SEO and PPC strategies.

Les principales caractéristiques de l’outil de suivi des mots-clés SEOprofiler sont les suivantes :

• Suivi facile de vos progrès et meilleur contrôle
• Groupes de mots-clés, tags et bien plus encore pour une plus grande flexibilité
• Vous obtenez des résultats immédiats sur les mots-clés les plus performants et les plus appropriés pour vous.

SEOprofiler supports pay per click advertising by helping users identify and track effective keywords for PPC campaigns.

Le site SEOprofiler comprend l’analyse du score de visibilité et la possibilité de vérifier l’inscription des entreprises sans les sites web ! Il est important de noter que cette application offre de nombreuses fonctionnalités, mais qu’elle est conçue pour être très conviviale.

The tool can generate custom reporting for clients to demonstrate SEO results.

Their pricing starts from the standard plan, which costs around $69 per month. Their Smart plan includes $99.95 per month and can be tried for a week! If you’re interested in improving your website’s performance, be sure to check out this detailed SEO checklist to dominate SEO in 2025.

4. DYNO Mapper

DYNO mapper empowers you with keyword-related information and helps you organize your projects using visual sitemaps. It can give you important information about the keywords that are relevant to you.

DYNO Mapper allows users to input keywords directly into the search bar for analysis. It can integrate with the platform of Google Analytics.

Si vous êtes plutôt intéressé par la refonte de votre site, DYNO Mapper vous sera d’une grande utilité. Dans les prochaines mises à jour, d’autres fonctionnalités favorables aux développeurs seront ajoutées. Les principales caractéristiques de l’outil de suivi des mots-clés Dyno Mapper sont les suivantes :

• Suivi quotidien des mots-clés
• Ratissage en fonction du lieu et de l’appareil
• Il peut être utilisé pour surveiller les moteurs Google, Yahoo et Bing, ainsi que le volume et les taux de CPC.

DYNO Mapper can also help track seasonal keywords to adapt your SEO strategy to current trends.

Using it, you can generate weekly notifications about your site and also have the ability to export the data into PDFs and CSV (comma-separated values) files.

If you bill annually, the pricing plan starts at $40 per month. An added benefit of going for annual billing is that you can get two months free initially!

5. SE Ranking

SE Ranking – All-in-one SEO software

An SEO software that tracks keywords, runs search campaigns, audits websites, manages social media, and checks backlinks.

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SE Ranking is an affordable all-in-one SEO tool that is best for small business owners and digital marketing agencies. This is a highly user-friendly tool too. With this tool, you can analyze keyword rankings for both your website and those of your competitors.

SE Ranking also includes comprehensive keyword analysis features, allowing you to evaluate keyword relevance, search volume, and competition to enhance your SEO and PPC campaign strategies.

Si votre site web est multilingue et que vous souhaitez vous améliorer dans plusieurs moteurs de recherche, le site SE Ranking s’en charge ! Cet outil permet de vérifier le classement des mots-clés dans plusieurs langues dans les pages de résultats des principaux moteurs de recherche.

SE Ranking allows users to track keyword visibility across multiple pages of search results, ensuring your products or content are indexed and visible beyond just the first page.

Les autres caractéristiques principales de SE Ranking sont les suivantes :

• Vous pouvez analyser le classement des mots clés pour des emplacements géographiques individuels et spécifier l’emplacement et la ville pour vérifier les performances de votre site.
• Cet outil vous permet de suivre les utilisateurs sur différents appareils et dans différents contextes, y compris les mobiles, les utilisateurs de bureau et une carte géographique.

SE Ranking offers custom reporting for clients and supports tracking for advertising campaigns and PPC campaigns, helping you optimize your marketing efforts and demonstrate SEO results effectively.

Le prix de l’outil de classement SE dépend de la fréquence des vérifications que vous souhaitez effectuer, du nombre de mois que vous payez et du nombre de mots-clés que vous souhaitez vérifier. Si la fréquence de vérification du classement est hebdomadaire et que vous payez annuellement, le plan de base commence à 18,6 $ par mois.

6. SERPWatcher

SERPWatcher – SEO rank tracking

A SERP mining tool that tracks the ranking of the keywords included in your content.

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SERPWatcher est un ensemble d’outils de référencement entièrement convivial qui convient mieux aux petites entreprises, car son prix est relativement bas. Bien nommé SERP watcher, il vous permet de visualiser et de comprendre la page de résultats des moteurs de recherche de nombreux sites, dont AOL, Google, Bing et Yahoo.

SERPWatcher contains the majority of all the features you expect in a decent Keyword tracking tool; it is also considered one of the most advanced rank trackers available. It has the capability of tracking location-specific keywords with custom selection options.

There is also report generation, and you can customize it and also set alerts for them. SERPWatcher provides insights into keyword performance and offers custom reporting features to enhance transparency and demonstrate SEO results effectively.

SERPWatcher supports daily keyword position updates so that you would always be informed. SERPWatcher also helps you in deciding strong keywords for your site with its keyword finder tool.

Another important feature SERPWatcher provides is that of providing support for tracking desktop and mobile results.

7. Google Keyword Planner

Provided by Google, it is one of the most sophisticated Keyword ranking tools that you can use with the Google search engine. Google Keyword Planner provides keyword data for various Google domains, allowing for localized and language-specific keyword research across different countries.

After inputting your required keyword, the tool would generate some keywords relevant to the content in question and give you information about how the keyword ranks in the search engine.

Google Keyword Planner is widely used for paid search and advertising campaigns, helping users select effective keywords for Google Ads to improve targeting and maximize ROI.

Google keyword planner would also let you get the bid estimates, and if you want to go to the advertising side, they also help you make a plan for it. Ultimately, the Google Keyword Planner would help you get your keywords right in an easy and streamlined way.

Il présente toutefois l’inconvénient d’être limité à Google. Cependant, vous pouvez également trouver des outils de mots-clés spécifiques à d’autres moteurs de recherche fournis par les sites respectifs.

8. Ahrefs

Ahrefs is preferred by a lot of people for its high efficiency in keyword ranking. Ahrefs is a powerful keyword analysis tool that helps evaluate website content and improve search rankings.

Like all other tools mentioned in this article, Ahrefs is also collecting tools and other resources for all the SEO processes. However, this function of keyword ranking is one of its first.

Ahrefs would automatically detect and discover the keywords on which the content of your page ranks well! Through its powerful and simple dashboard, you can conveniently monitor keyword rankings.

Ahrefs provides insights into keyword performance and helps identify popular keywords for your content strategy.

It includes some of the best charting tools for creating charts or graphs representing various kinds of information.

Also, you would get scheduled reports wherever you prefer! The data that Ahrefs keyword checker gives includes many things like site links, featured snippets, AdWords top, AdWords button, knowledge cards and panels, and others.

Ahrefs pricing plans start from $99 per month. However, you can try their services for $7 for 7 days.

Utilisez ce lien pour ouvrir Ahrefs: Ahrefs

9. Ubersuggest

Neil Patel is a well-known guy in the SEO sphere, and Ubersuggest is a part of that. It’s a free Keyword tool that is geared toward getting you good-quality keywords. Ubersuggest helps users find keywords, including long-tail and seasonal keywords, to enhance their SEO strategy.

Ubersuggest vous fournira des informations détaillées sur les mots-clés, y compris les recherches annuelles et mensuelles, la densité des mots, les sites web menant à ce mot-clé, et bien d’autres choses encore.

The tool also offers comprehensive keyword analysis features to evaluate search volume, competition, and relevance for better marketing decisions.

Le plus intéressant, c’est qu’il regroupe les mots-clés en fonction de leur nature afin de découvrir l’intention et de voir si vous fournissez réellement ce que l’utilisateur recherche. Il montre également le trafic des sites Desktop et Mobile séparément pour obtenir plus d’informations et adapter vos mots-clés aux utilisateurs de différents appareils.

Passez par ce lien pour utiliser le site Ubersuggest: Ubersuggest

10. Moz Keyword Explorer

Moz Keyword Explorer est développé par Moz, l’un des principaux développeurs de logiciels d’analyse marketing et de logiciels connexes. Au départ, ce sont eux qui ont établi les principes importants de l’autorité de la page et du domaine, qui sont aujourd’hui pris au sérieux par de nombreuses personnes.

Their Keyword tools are well-sophisticated and are highly suitable for big businesses, digital marketers, and others. Moz Keyword Explorer is a leading keyword analysis tool that helps users evaluate website content, discover relevant keywords, and improve search rankings.

Here, you can explore new keywords based on the keywords you enter and view a lot of specific keywords. Just as with other important tools, it provides the capability to track your domain along with your competitors’ domains.

Moz also provides insights into keyword performance and offers custom reporting features for clients to enhance transparency and demonstrate SEO results.

Vous pouvez utiliser ce logiciel gratuitement pour obtenir certains détails de base et plus de fonctionnalités ; vous devez souscrire à des plans payants. Les plans payants commencent à 99 $ par mois.

Utilisez ce lien pour accéder à l’outil Moz Keyword : L’explorateur de mots-clés Moz

11. Twinword

Twinword – Discovering relevant keywords

An AI-based keyword research tool that detects trending topics and gives you a list of keywords that align with your business requirements.

Try Twinword

Si vous avez besoin d’analyser des mots-clés très ciblés, Twinword vous sera utile. Twinword est un outil très différent des autres outils de suivi de mots-clés car il est plus spécialisé dans la recherche de mots-clés ciblés et ne répond pas à des besoins généraux.

For example, if you want to understand the keyword search rate for a specific language in a specific country, you can do that. Twinword supports keyword research across multiple Google domains, allowing you to access localized and language-specific keyword data for international SEO.

You would also get keyword suggestions along with their individual search rate and word strength keywords.

Comme nous l’avons déjà dit, vous devez choisir le pays et la langue de manière spécifique, et vous ne pourrez pas obtenir de recommandations générales de différents pays du monde.

Ils utilisent la technologie de l’intelligence artificielle pour détecter, découvrir et regrouper de nouvelles idées et de nouveaux concepts à travers différents sujets populaires et identifier les meilleurs titres !

Coming to the pricing, you might use the software free of cost for a certain amount of keywords, but to utilize this software’s full power, you have to upgrade to paid plans.

Paid plans start with the plus plan, costing you $18 per month. Twinword offers scalable access to unlimited data, making it suitable for large-scale keyword research projects.

Utilisez ce lien pour vous rendre sur Twinword: Twinword.

Using Keyword Research Tools Effectively

To maximize the benefits of keyword research tools, it’s important to use them strategically. Begin by setting clear objectives, such as identifying high volume keywords, tracking keyword rankings, or analyzing your competitors’ keyword strategies.

Use the tool’s features to filter and group keywords, making it easier to focus on the most relevant and high potential keywords for your website.

Regularly track keyword rankings to monitor your progress and adjust your content strategy as needed. Leverage the data provided by these tools to optimize your website’s content, meta tags, and internal linking structure.

Creating targeted content around high volume and high potential keywords can help attract more relevant visitors and improve your conversion rates.

Additionally, use keyword research tools to inform your broader content strategy, ensuring that every piece of content you publish is aligned with what your audience is searching for.

By consistently using these tools to guide your SEO efforts, you can improve your website’s visibility, drive more organic traffic, and stay ahead of the competition.

Advanced Keyword Research Features

For businesses looking to take their SEO to the next level, advanced keyword research features offer deeper insights and more precise targeting. Search intent analysis helps you understand the motivations behind specific keywords, allowing you to create content that truly meets the needs of your audience.

SERP features provide valuable data on the types of content, such as featured snippets, videos, or local results, that are ranking for your target keywords, helping you tailor your strategy accordingly.

Rank tracking is another powerful feature, enabling you to monitor your keyword rankings over time and quickly identify changes in your search engine performance.

Competitor analysis tools reveal which keywords your competitors are targeting and how they are performing, giving you the information you need to refine your own keyword strategy and identify new opportunities.

By leveraging these advanced features, you can gain a comprehensive understanding of the search landscape, create more relevant and effective content, and improve your website’s visibility in search engine results.

For example, using Moz Pro’s search intent data can help you craft content that aligns with what people are actually searching for, increasing your chances of ranking on the first page and attracting more potential customers.

Dernières paroles

Voici notre top 10 des meilleurs outils qui vous aident à suivre le classement des mots-clés pour les sites web. Utilisez-les pour améliorer votre stratégie de mots-clés et garder une longueur d’avance !

En outre, la plupart d’entre eux ne sont pas seulement des outils de suivi des mots-clés, mais une collection d’outils de référencement qui vous aident dans de nombreux autres domaines du référencement. Donc, si vous aimez un outil en particulier, explorez également d’autres aspects !

Source de l’image : Freepik Premium