Top 10+ tools to track keywords rankings for your website

In the Search Engine Optimization of your websites, developing a strong keyword strategy is very important. Keyword tracking tools help users find keywords, including popular keywords, and perform keyword analysis to identify the best opportunities for your content.

That Keyword strategy must satisfy two important things: they must be appropriate for your content, and also your website ranking for that keyword is important.

Many tools have been developed to aid SEO, and a good number of tools do exist for tracking keyword ranking as well.

These tools help monitor your ranking and give vital information regarding your competitors, which you can use to strengthen your strategy! Additionally, these tools provide insights and support data driven decisions for SEO.

Many of these tools are considered a great tool by users and offer great value through features like custom reporting, which can enhance transparency and demonstrate SEO results effectively.

In this article, let us use the top 10 tools for tracking keyword rankings for your website. However, before we go into the tools, let us briefly examine why understanding keyword rankings is important.

Introduction to Keyword Research

Keyword research is the foundation of any successful SEO strategy. It involves discovering and analyzing the most relevant keywords and phrases that your potential customers are using when they search for products, services, or information online.

By understanding which keywords are most relevant to your business, you can tailor your website content to match what your audience is searching for, making it easier for your site to appear in search engine results.

Tools like Google Keyword Planner are widely used for keyword research, offering valuable data on search volumes and keyword ideas. However, other tools such as Keyword Tool and Moz Pro provide even more advanced features, helping you uncover high volume keywords and refine your content strategy.

Effective keyword research not only helps you find the right keywords but also reveals gaps in your current approach, allowing you to optimize your website for better visibility and reach more potential customers.

By leveraging the data from these keyword research tools, you can make informed decisions that drive more targeted traffic to your website and improve your overall SEO performance.

Importance of understanding Keyword ranking

If you want to get good organic traffic to whom our site would be valuable, you certainly need to use the right combination of keywords.

To put it simply, keyword ranking is the position where your site is ranked in the SERP (Search Engine Results Page) for a keyword. This simple statement can explain how important this is for SEO.

After all, SEO’s whole idea is getting your website in a good place on the results page. So, keyword ranking is an important metric that helps you decide the right keyword you need to use so that your site would appear to more people, and thus you can get more conversions.

Tracking keyword rankings and other important SEO metrics for a given keyword is essential for SEO success, as it helps you identify SERP feature opportunities and understand the characteristics of the search landscape.

Not only analyze the pages of your website, but you also need to analyze your competitors’ rankings and get a complete view of what they are using so that you can either target the keyword they are using or try another one.

Rank trackers provide real time data to help you monitor changes and adjust your strategy quickly, ensuring you stay ahead in dynamic search environments.

Features of Keyword Research Tools

Modern keyword research tools come packed with features designed to help you find and analyze the most relevant keywords for your website. One of the core features is keyword suggestions, which provide a list of related keywords based on your initial search term.

These tools also offer search volume data, showing how often a keyword is searched for, which helps you prioritize high volume keywords that can drive more traffic.

Many keyword research tools include competitor analysis, allowing you to see which keywords your competitors are ranking for and identify new opportunities for your own site. Keyword tracking is another essential feature, enabling you to monitor your keyword rankings over time and adjust your strategy as needed.

Advanced tools may also offer search intent analysis, helping you understand what users are looking for when they type in specific keywords, as well as SERP features that show which types of content are performing best in search results.

When choosing a keyword research tool, look for options that provide accurate, up-to-date data and allow you to filter, sort, and group keywords easily.

For example, Keyword Tool offers a free version with hundreds of long-tail keyword suggestions, while Moz Pro delivers a comprehensive suite of SEO tools, including keyword research, site audits, and link building.

These features make it easier to develop a data-driven SEO strategy that targets the most relevant keywords for your business.

Choosing the Best Keyword Research Tool

With so many keyword research tools available, finding the right one for your needs can be a challenge. Start by considering the accuracy of the data provided, the tool’s ease of use, and its pricing structure.

Google Keyword Planner is a popular starting point, especially for those running Google Ads campaigns, but it does require a Google Ads account and may offer limited keyword data compared to other tools.

For more advanced features, tools like Keyword Tool, Moz Pro, and Ahrefs stand out. These platforms not only help you track keyword rankings but also provide in-depth competitor analysis and generate thousands of new keywords, including valuable long tail keywords.

The ability to track keyword rankings and discover keywords related to your niche is essential for staying ahead in SEO.

When evaluating keyword research tools, think about your specific goals—whether you need to find new keywords, monitor keyword performance, or analyze competitors. The right tool will streamline your SEO efforts, help you identify opportunities, and ultimately drive more targeted traffic to your website.

For example, Keyword Tool’s use of Google’s search suggestions to generate keyword ideas makes it a powerful resource for expanding your keyword lists and reaching the right audience.

Now let us jump right into the tools that help you track keyword rankings for your website:

1. Semrush

Semrush is one of the best SEO tool suites that helps you in the whole SEO process. Its keyword ranking tool is trusted by eCommerce sites, bloggers, and webmasters alike. Semrush is also a powerful keyword analysis tool, allowing users to evaluate website content, discover relevant keywords, and improve search rankings.

It tracks your site’s keyword ranking and easily shows competitors’ keyword ranks, and lets you initiate multilingual tracking campaigns for any world location.

Semrush supports paid search and advertising campaigns, including PPC campaigns, by helping users select and track effective keywords to optimize campaign performance and ROI.

Other notable features include:

• Keyword tracking for any keyword. Even for the long tails ones.
• Grouping keywords using tags is a powerful way of managing large amounts of keyword items.
• Discover and analyze competitors with powerful sub-tools.
• Spooling from more than 140 different geo databases for uncovering your site’s keyword ranking.
• Targeting different devices

Semrush also offers custom reporting features for clients and supports tracking across multiple Google domains, making it ideal for international SEO strategies.

To their site and in the section of position tracking, input the link of your webpage, which could be anything from your post link or the site’s main URL in the slot, and enter the keyword of your choice, and you would be given all the information. It also has premium plans that offer a ton of features!

2. Sitechecker

Sitechecker’s Keyword Rank Tracker is a powerful tool that allows users to track their website’s ranking for specific keywords. The tool provides accurate and up-to-date information on keyword rankings across different search engines, including Google, Bing, and Yahoo.

Sitechecker delivers real time data for keyword rankings, enabling users to respond quickly to changes in search engine results.

With the Keyword Rank Tracker, users can monitor their website’s ranking progress over time and identify any changes that may be affecting their search engine visibility. The tool can also provide insights into keyword performance and competitor strategies, helping users optimize their SEO efforts.

The main functions of the Keyword Rank Tracker tool:

• Track keyword rankings: The tool allows users to track the keyword rankings of their websites on various search engines such as Google, Yahoo, Bing, and Yandex.
• Monitor competitors: With the Keyword Rank Tracker, users can also monitor the keyword rankings of their competitors’ websites and get insights into their SEO strategies.
• Historical data: The tool provides historical data on keyword rankings, allowing users to analyze trends and make informed decisions about their SEO strategy.
• Customizable settings: Users can customize the settings of the Keyword Rank Tracker to suit their needs, including selecting the search engine, location, and device type.
• Automatic updates: The tool automatically updates the keyword rankings, ensuring that users always have up-to-date information.
• Email notifications: Users can set up email notifications to receive alerts when there are significant changes in their keyword rankings or their competitors’.
• Data visualization: The tool provides data visualization through graphs and charts, making it easy for users to understand the performance of their keywords over time.

Sitechecker allows users to check keyword visibility across multiple pages of search results and offers scalable access to unlimited data for larger projects.

Sitechecker has different pricing plans ranging from $39 to $249 per month.

3. SEOprofiler

SEOprofiler is a complete SEO solution that helps you get higher rankings on Google and drives more traffic to your website. Their tools also include a keyword ranking tool.

In addition to tracking the keyword ranking of your required keywords, it can help with competitors’ keywords and provide insight regarding them. SEOprofiler also offers robust keyword analysis features, allowing you to evaluate search volume, competition, and relevance to improve your SEO and PPC strategies.

The prominent features of the SEOprofiler keyword tracking tool are:

• Easy tracking of your progress and achieving better control
• Keyword groups, tags, and much more for added flexibility
• Providing immediate results of some of the best and appropriate top-performing keywords for you.

SEOprofiler supports pay per click advertising by helping users identify and track effective keywords for PPC campaigns.

The SEOprofiler includes analysis of visibility score and the ability to check the listing of business without the websites too! Importantly, this application provides a lot of features, but it is designed to be highly user-friendly.

The tool can generate custom reporting for clients to demonstrate SEO results.

Their pricing starts from the standard plan, which costs around $69 per month. Their Smart plan includes $99.95 per month and can be tried for a week! If you’re interested in improving your website’s performance, be sure to check out this detailed SEO checklist to dominate SEO in 2025.

4. DYNO Mapper

DYNO mapper empowers you with keyword-related information and helps you organize your projects using visual sitemaps. It can give you important information about the keywords that are relevant to you.

DYNO Mapper allows users to input keywords directly into the search bar for analysis. It can integrate with the platform of Google Analytics.

If you are more into redesigning your site, then DYNO Mapper would be highly helpful to you. In future updates, more features that are amicable to developers would be added. The prominent features of the Dyno Mapper keyword tracking tool include:

• Tracking keywords daily
• Raking by Location and Device
• It can be used to monitor Google, Yahoo, and Bing engines along with the volume and CPC rates.

DYNO Mapper can also help track seasonal keywords to adapt your SEO strategy to current trends.

Using it, you can generate weekly notifications about your site and also have the ability to export the data into PDFs and CSV (comma-separated values) files.

If you bill annually, the pricing plan starts at $40 per month. An added benefit of going for annual billing is that you can get two months free initially!

5. SE Ranking

SE Ranking is an affordable all-in-one SEO tool that is best for small business owners and digital marketing agencies. This is a highly user-friendly tool too. With this tool, you can analyze keyword rankings for both your website and those of your competitors.

SE Ranking also includes comprehensive keyword analysis features, allowing you to evaluate keyword relevance, search volume, and competition to enhance your SEO and PPC campaign strategies.

If your website is multilingual and you want to improve in multiple search engines, the SE Ranking got that covered! The tool has the ability to check keyword ranks over multiple languages in the results pages of major Search Engines.

SE Ranking allows users to track keyword visibility across multiple pages of search results, ensuring your products or content are indexed and visible beyond just the first page.

Other prominent features of SE Ranking are:

• You can analyze keyword rankings for individual geographical locations to specify the location and the city for checking your site’s performance.
• Within this tool, you can track users across different devices and contexts, including mobiles, desktop users, and a G-map.

SE Ranking offers custom reporting for clients and supports tracking for advertising campaigns and PPC campaigns, helping you optimize your marketing efforts and demonstrate SEO results effectively.

The SE ranking tool’s pricing depends on the frequency of checks you want to do and the number of months you pay, and the number of keywords you want to check. If the rating check frequency is weekly and you pay annually, then the basic plan starts at $18.6 per month.

6. SERPWatcher

SERPWatcher is a completely user-friendly SEO toolset that is more appropriate for people of small businesses, as its price is relatively low. Aptly named SERP watcher, you can view and understand the Search Engine Results page from many sites, including AOL, Google, Bing, and Yahoo.

SERPWatcher contains the majority of all the features you expect in a decent Keyword tracking tool; it is also considered one of the most advanced rank trackers available. It has the capability of tracking location-specific keywords with custom selection options.

There is also report generation, and you can customize it and also set alerts for them. SERPWatcher provides insights into keyword performance and offers custom reporting features to enhance transparency and demonstrate SEO results effectively.

SERPWatcher supports daily keyword position updates so that you would always be informed. SERPWatcher also helps you in deciding strong keywords for your site with its keyword finder tool.

Another important feature SERPWatcher provides is that of providing support for tracking desktop and mobile results.

7. Google Keyword Planner

Provided by Google, it is one of the most sophisticated Keyword ranking tools that you can use with the Google search engine. Google Keyword Planner provides keyword data for various Google domains, allowing for localized and language-specific keyword research across different countries.

After inputting your required keyword, the tool would generate some keywords relevant to the content in question and give you information about how the keyword ranks in the search engine.

Google Keyword Planner is widely used for paid search and advertising campaigns, helping users select effective keywords for Google Ads to improve targeting and maximize ROI.

Google keyword planner would also let you get the bid estimates, and if you want to go to the advertising side, they also help you make a plan for it. Ultimately, the Google Keyword Planner would help you get your keywords right in an easy and streamlined way.

However, a disadvantage with it is that it is only limited to Google. However, you could also find keyword tools specific to other search engines provided by the respective sites.

8. Ahrefs

Ahrefs is preferred by a lot of people for its high efficiency in keyword ranking. Ahrefs is a powerful keyword analysis tool that helps evaluate website content and improve search rankings.

Like all other tools mentioned in this article, Ahrefs is also collecting tools and other resources for all the SEO processes. However, this function of keyword ranking is one of its first.

Ahrefs would automatically detect and discover the keywords on which the content of your page ranks well! Through its powerful and simple dashboard, you can conveniently monitor keyword rankings.

Ahrefs provides insights into keyword performance and helps identify popular keywords for your content strategy.

It includes some of the best charting tools for creating charts or graphs representing various kinds of information.

Also, you would get scheduled reports wherever you prefer! The data that Ahrefs keyword checker gives includes many things like site links, featured snippets, AdWords top, AdWords button, knowledge cards and panels, and others.

Ahrefs pricing plans start from $99 per month. However, you can try their services for $7 for 7 days.

Use this link to open Ahrefs: Ahrefs

9. Ubersuggest

Neil Patel is a well-known guy in the SEO sphere, and Ubersuggest is a part of that. It’s a free Keyword tool that is geared toward getting you good-quality keywords. Ubersuggest helps users find keywords, including long-tail and seasonal keywords, to enhance their SEO strategy.

Ubersuggest would give you detailed information regarding keywords, including the annual and monthly searches, word density, websites leading to that keyword, and lots of others.

The tool also offers comprehensive keyword analysis features to evaluate search volume, competition, and relevance for better marketing decisions.

The best thing about that is it groups the keywords based on their nature to uncover the intent and really see if you provide the actual thing the user wants. It also shows Desktop and Mobile site traffic separately to get more information and gear your keywords for users with different devices.

Go through this link to use the Ubersuggest: Ubersuggest

10. Moz Keyword Explorer

Moz Keyword Explorer is developed by the leading marketing analytics and related software developer Moz. At the initial times, they are the ones who established the important principles of Page and Domain authority, which are now taken seriously by many people.

Their Keyword tools are well-sophisticated and are highly suitable for big businesses, digital marketers, and others. Moz Keyword Explorer is a leading keyword analysis tool that helps users evaluate website content, discover relevant keywords, and improve search rankings.

Here, you can explore new keywords based on the keywords you enter and view a lot of specific keywords. Just as with other important tools, it provides the capability to track your domain along with your competitors’ domains.

Moz also provides insights into keyword performance and offers custom reporting features for clients to enhance transparency and demonstrate SEO results.

You might use this software for free to get certain basic details and get more functionality; you need to for paid plans. Their paid plans start at $99 a month.

Use this link to access the Moz Keyword tool: The Moz Keyword explorer

11. Twinword

If much of your requirement is analyzing keywords that are highly targeted, then Twinword would help you. Twinword is a highly distinguished tool from other keyword tracking tools because it is more specialized in searching for targeted keywords and does not cater to general purposes.

For example, if you want to understand the keyword search rate for a specific language in a specific country, you can do that. Twinword supports keyword research across multiple Google domains, allowing you to access localized and language-specific keyword data for international SEO.

You would also get keyword suggestions along with their individual search rate and word strength keywords.

As said earlier, you have to allocate the country and language specifically, and you would not be able to get general recommendations from different countries of the world.

They use Artificial Intelligence technology to detect, discover and group new ideas and concepts through different popular topics and identify the best titles!

Coming to the pricing, you might use the software free of cost for a certain amount of keywords, but to utilize this software’s full power, you have to upgrade to paid plans.

Paid plans start with the plus plan, costing you $18 per month. Twinword offers scalable access to unlimited data, making it suitable for large-scale keyword research projects.

Use this link to go to Twinword: Twinword.

Using Keyword Research Tools Effectively

To maximize the benefits of keyword research tools, it’s important to use them strategically. Begin by setting clear objectives, such as identifying high volume keywords, tracking keyword rankings, or analyzing your competitors’ keyword strategies.

Use the tool’s features to filter and group keywords, making it easier to focus on the most relevant and high potential keywords for your website.

Regularly track keyword rankings to monitor your progress and adjust your content strategy as needed. Leverage the data provided by these tools to optimize your website’s content, meta tags, and internal linking structure.

Creating targeted content around high volume and high potential keywords can help attract more relevant visitors and improve your conversion rates.

Additionally, use keyword research tools to inform your broader content strategy, ensuring that every piece of content you publish is aligned with what your audience is searching for.

By consistently using these tools to guide your SEO efforts, you can improve your website’s visibility, drive more organic traffic, and stay ahead of the competition.

Advanced Keyword Research Features

For businesses looking to take their SEO to the next level, advanced keyword research features offer deeper insights and more precise targeting. Search intent analysis helps you understand the motivations behind specific keywords, allowing you to create content that truly meets the needs of your audience.

SERP features provide valuable data on the types of content, such as featured snippets, videos, or local results, that are ranking for your target keywords, helping you tailor your strategy accordingly.

Rank tracking is another powerful feature, enabling you to monitor your keyword rankings over time and quickly identify changes in your search engine performance.

Competitor analysis tools reveal which keywords your competitors are targeting and how they are performing, giving you the information you need to refine your own keyword strategy and identify new opportunities.

By leveraging these advanced features, you can gain a comprehensive understanding of the search landscape, create more relevant and effective content, and improve your website’s visibility in search engine results.

For example, using Moz Pro’s search intent data can help you craft content that aligns with what people are actually searching for, increasing your chances of ranking on the first page and attracting more potential customers.

Final Words

These are our top 10 picks for the best tool that helps you in tracking keyword ranking for websites. Use them to improve your keyword strategy and stay ahead!

Also, most of them are not just tools to track keywords but are a collection of SEO tools that help you in many other areas of SEO. So, if you happen to like a particular tool, explore other aspects as well!

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