Omnisend Review: The truth that no one is talking about!

Omnisend – Your Marketing Automation

A centralized system for managing your social media, SMS, email marketing, and growing your online presence.

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Just like any other tool, Omnisend too has some pros and cons. This article serves as an omnisend review 2025, providing a comprehensive and up-to-date evaluation of Omnisend’s features, pros and cons, and its suitability for ecommerce businesses in 2025. Before diving deep into the Omnisend Review, let’s check them out.

Omnisend Pros and Cons

Pros:

• It’s a perfect tool to market your online shop. It’s loaded with all the features you need to automate your marketing.
• You can save a lot of time by automating your eCommerce marketing tasks.
• It offers a multi-channel marketing feature that you can use to market on platforms like SMS, emails and social media.
• Omnisend is powerful without being clunky and effective.
• It offers native integration with multiple eCommerce platforms like WooCommerce and Shopify.
• Omnisend’s free plan offers up to 500 emails per month to 250 contacts, which is more than enough for email marketing for small businesses.
• Omnisend offers a generous free plan, making it a great choice for small businesses or beginners looking for a comprehensive solution at no cost.
• All paid plans include unlimited web push notifications, allowing for enhanced customer engagement without extra charges.
• Omnisend customer service is excellent.
• They also have various holiday-themed pop-ups and templates. This includes Mother’s Day, Valentine’s Day, Black Friday, the 4th of July, and more.

Cons:

• It’s available in English only, so non-English speaking users can not use it effectively.
• It cannot monitor subscriber’s social media accounts.
• A dedicated account manager or dedicated customer success manager is only available on higher-tier plans, which may be a limitation for some users.

The number of people shopping online is growing exponentially. So eCommerce is a place where there are infinite opportunities. But, as thousands of eCommerce websites are popping up like mushrooms, it’s becoming increasingly challenging for the players to market their products.

In such a scenario, an eCommerce marketing automation tool can come in handy. If you have an eCommerce business, you might already have used a few or you may have heard about them. Today, I am going to discuss one such tool here.

As you might have already guessed, this is a detailed Omnisend Review. In this Omnisend review, I will explain what Omnisend is, what its best features are, and whether Omnisend is a suitable tool for your eCommerce marketing campaign.

Let’s dive in.

What is Omnisend?

Ominsend is a full-spectrum eCommerce marketing automation tool. Launched in 2014 as Soundest, this tool now caters to the marketing needs of more than 150,000 eCommerce businesses.

Omnisend enjoys a 4.8/5 rating on the Shopify app store, which is no small feat, and integrates seamlessly with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce.

This tool is specifically designed to help ecommerce stores and online stores of all shapes and sizes, offering tailored features such as automation, product recommendations, and marketing tools to boost sales and customer engagement.

Whether you’re running a multi-national eCommerce brand or you’re a solopreneur, Omnisend has you covered. Since its launch in 2014, it has rapidly become an industry favorite by offering quality services to its users.

What can you do with Omnisend?

Omnisend is an eCommerce marketing automation tool. You can create compelling and personalized emails for marketing. There are a lot of email templates available for this. You can also create powerful lead generation forms and eCommerce marketing automation features.

If you want to expand the scale of your marketing beyond emails, Omnisend has a solution for that. You can easily integrate it with your SMS marketing campaigns or Facebook Messenger.

Omnisend is an email and sms marketing and sms marketing platform designed specifically for ecommerce marketers and online businesses. It unifies email and sms channels, automates sms messaging, and allows you to send sms messages using sms credits.

Omnisend also supports push notification and web push notifications to boost customer engagement. Compared to other platforms, email marketing providers, and other email marketing services, Omnisend stands out with unique ecommerce features, advanced automation, and a customer lifecycle map for targeted marketing.

As a comprehensive email marketing tool and email marketing services provider, Omnisend offers detailed analytics, customer data, and contact data management to optimize your campaigns.

You can leverage signup forms, landing page, landing pages, and web tracking filters for effective lead generation and audience segmentation.

Omnisend provides direct integration with your ecommerce platform, supporting compatibility with google search, google ads, google customer match, and facebook custom audiences for cross-channel marketing. It tracks revenue generated from campaigns and integrates seamlessly with major ecommerce platforms.

Moreover, Omnisend is equipped with arguably the best reporting and analysis functionality among all the eCommerce marketing automation tools.

In short, Omnisend is a comprehensive tool that will help you manage all your eCommerce marketing needs single-handedly.

What are some of the best Omnisend features?

Omnisend stands out as a leading ecommerce marketing automation platform, offering a robust set of features designed specifically for online store owners. Now, let’s take a look at some of the best Omnisend features that make it the right choice for eCommerce businesses.

The Omnisend team also provides expert guidance and best practices to help users optimize their campaigns and maintain high deliverability standards.

Intuitive Email Marketing

Email marketing is one of the best ways for eCommerce brands to showcase their products and attract more customers. So it goes without saying that Omnisend email marketing has to be impeccable. And it is!

Omnisend’s intuitive email editor makes it easy to customize templates and create engaging emails quickly, streamlining the process for ecommerce businesses.

There are hundreds of attractive and attention-grabbing email templates available with Omnisend. You can easily customize them to suit your needs. Using a variety of add-ons like scratch cards and discount coupons, you can create a highly intriguing email that your customers receive.

Marketing Automation

Once your eCommerce business starts growing (which definitely will), it will not be possible for you to engage with each customer personally. But having a personal touch with customers is vital to offering them a great shopping experience. Solution?

Enter Omnisend! You can automate a significant portion of your eCommerce marketing with Omnisend. For example, you can create personalized welcome emails for new customers, emails thanking them for shopping with you, or even automated replies to some of their queries.

There is a wide range of intelligent triggers that you can use to automate communication with your customer, offering them a memorable shopping experience.

Additionally, Omnisend provides responsive chat support and knowledgeable support agents to help users with automation setup and troubleshooting.

In-depth Reporting

This is the best feature of Omnisend. Keeping a vigilant eye on your campaign performance is vital when running a marketing campaign. With Omnisend, you get detailed reporting for each marketing campaign, allowing you to dig deeper into this data to analyze how well customers respond to your campaigns.

Omnisend provides detailed analytics on campaign performance, including insights into revenue generated from each marketing campaign.

Omnisend also offers you well-compiled data and customer information like their demography, gender, age, language, region, shopping habits and much more.

You can use these reports to craft customized email marketing campaigns that deliver exceptional results carefully. If you need more detailed information about your customers, you can drill down with more advanced reports.

Personalization to the core with Smart Segmentation

As I mentioned above, a personalized shopping experience is a great way to offer a memorable shopping experience to your customer. For this, Omnisend offers you the Smart Segmentation feature.

This feature segregates your email lists into multiple divisions based on your customer’s profile. For example, people from a specific region like to buy product A from your online store.

Furthermore, you can create personalized emails that showcase relevant products to them. This can significantly boost your sales as you are doing targeted marketing.

You can also use “auto-renewed” segments that help segregate your customers based on multiple behavioral patterns.

Additionally, Omnisend’s customer lifecycle map helps businesses understand and segment their audience for more effective retention and engagement strategies.

Powerful Lead Generation Forms

Signup forms are a core lead generation tool in Omnisend, enabling you to easily create, customize, and optimize various types of signup forms such as pop-up widgets and gamified opt-ins to grow your email list.

Omnisend allows you to design and manage signup forms with options for display triggers, exit-intent popups, and detailed analytics to track performance.

Each form can be customized as per your needs and your target audience. During my Omnisend Review, I experienced that these lead generation forms are very effective at collecting data.

Product Listing

Well, this is a unique and fun-to-use feature that I came across during this Omnisend Review! It works very simply and yet effectively. While creating an email for a particular product, search it on your store, automatically insert it into your newsletter or email and hit send!

Omnisend will automatically add all the product descriptions, images, titles, price and brand colours in the email or the letter. Your audience will get a crisp and beautiful piece to look at.

Multi-channel marketing campaigns

You should not limit yourself to a single marketing channel as a marketer. And that’s what Omnisend suggests! Using Omnisend, you can create personalized marketing campaigns for multiple channels like SMS, Social Media, Emails, and web push notifications.

Deploying such a wide range of marketing campaigns ensures you reach out to a broader audience that will offer you better conversions.

Easy Integration

One of the best features of Omnisend is that it can intuitively integrate with multiple apps. So if you want to use a specific feature that’s not included with Omnisend, you can integrate it with another app with that feature and you are good to go!

Omnisend also offers direct integration with your ecommerce platform, making setup and data sharing seamless. For example, it offers single-click integration with ecommerce platforms like WooCommerce, Shopify, or popular tools like Gorgias, Yotpo and much more. This will surely give your marketing campaign an edge.

Apart from the features mentioned in this Omnisend Review, there are loads of additional features that Omnisend offers users.

Email Templates and Design: Crafting Beautiful Campaigns Effortlessly

When it comes to email marketing, the look and feel of your campaigns can make all the difference in capturing your audience’s attention and driving more sales.

Omnisend’s email marketing platform stands out with its impressive library of over 350 professional-quality email templates, specifically designed to help ecommerce businesses create stunning, high-converting campaigns with ease.

Whether you’re running a flash sale, launching a new product, or sending out personalized welcome emails, Omnisend offers a template to match every marketing goal.

These templates are tailored for ecommerce marketing, focusing on product promotions and sales events that help online store owners boost sales and engage customers.

Customizing your email campaigns is a breeze thanks to Omnisend’s intuitive drag and drop email builder. You can easily add personalized messages, images, and dynamic content blocks to make each campaign unique.

The built-in Product Picker lets you pull products directly from your online store into your emails, streamlining the process of creating product-focused campaigns and saving valuable time.

To further enhance your marketing efforts, Omnisend offers AI-powered tools like a subject line generator and an AI writing assistant. These features help you craft compelling copy that increases open rates and drives more engagement, ensuring your email marketing campaigns are as effective as possible.

All email templates are fully optimized for mobile devices, so your campaigns look great on any screen. For those who want even more control, Omnisend provides advanced customization options, including conditional content blocks, device-specific content, and custom CSS editing. This flexibility allows you to tailor every aspect of your email campaigns to fit your brand and audience perfectly.

Omnisend’s design capabilities are seamlessly integrated with its powerful ecommerce marketing automation features. You can set up pre-built automation workflows – like abandoned cart reminders, welcome emails, and order follow-ups – using your customized templates.

This means you can deliver personalized messaging at every stage of the customer journey, helping to nurture leads and drive more revenue for your online store.

In short, Omnisend’s email templates and design tools make it easy for ecommerce businesses to create beautiful, effective email campaigns that stand out in crowded inboxes.

With its drag and drop editor, AI-powered enhancements, and deep integration with automation workflows, Omnisend offers everything online store owners need to elevate their email marketing and achieve more sales.

Why am I personally using Ominsend?

I have already mentioned the best Omnisend features above in this Ominsend Review. Now, let me explain the reasons why I am personally using this tool.

• The user interface is immaculate and clutter-free
• It takes just a couple of minutes to set up and configure the whole tool
• The email marketing automation feature is excellent
• You can create personalized emails for a group of customers using segmentation
• You can create and edit impeccable emails using the ready-made templates
• Pop-up widgets and Signup boxes look very attractive and deliver necessary results
• It comes with an exciting “Wheel of Fortune,” which is a lead form that users spin to win!
• Quality email templates that can attract and engage your customers
• Easy integration with various eCommerce platforms like WooCommerce, Magento and Shopify
• Multi-channel marketing campaigns designed using Omnisend are beneficial
• Creating, previewing, and analyzing an email campaign is simple and efficient with Omnisend

What are some things I didn’t like about Omnisend?

Although Omnisend is one of the best email marketing automation tools available in the market, there are some things that I didn’t like during my Omnisend Review.

• Unreliable Updates: Some users have suggested that Omnisend releases some updates without letting the users know. This kind of unannounced rolling out of updates can confuse the users and might temporarily interrupt their work. Although these complaints were scarce, paying attention to them is essential. Personally, I have not encountered this issue as of now.
• Expensive: There are two paid plans for Omnisend, one is Standard and another is Pro. The Pro plan is quite expensive compared to the Standard plan, and there is no significant difference in the feature. So if you are planning to buy a paid plan, I recommend you try both via a 14-day free trial.
• Frustrating Social Media Campaign: This is the most significant thing I disliked about Omnisend. Every time you start a new Social Media Campaign, you must add all the details again and again.
• Limited Design Options: Although numerous well-designed email templates exist, the number is low compared to the competitors.
• Dedicated IP Address Only on Higher-Tier Plans: Access to a dedicated IP address, which can improve email deliverability and sender reputation for high-volume campaigns, is only available on higher-tier plans. This may be a drawback for users on lower-tier plans.

Omnisend Pricing

Omnisend is designed for eCommerce platforms and the pricing reflects this. The Omnisend cost is quite flexible and you can choose from three plans, Free, Standard and Pro. All plans are priced based on your contact list size and specific needs.

Omnisend’s free plan includes access to most features with some limitations, making it suitable for small businesses or beginners. Paid plans also include SMS credits, which are used to send SMS messages and help manage SMS marketing costs.

The best part is that there are no fixed number of contacts for each plan. So, if you buy a Standard plan with 500 contacts, you will be charged $16/month and if your contact list size is 5,000, you will have to pay $81/month.

Such a pay as you grow pricing model is great for small and medium businesses. You can check out the detailed pricing.

What are Omnisend Alternatives?

After going through this Omnisend Review, if you are looking for some Omnisend Alternatives, here is the list that you can check out:

• Sendinblue.
• Klaviyo.
• ActiveCampaign.
• Drip.
• Ortto.
• GetResponse.
• SharpSpring.
• Dotdigital.

These email marketing platforms and email marketing tools each offer unique features and pricing, so it’s important to compare them based on your business needs.

My Final Verdict

After analyzing Omnisend for a detailed review, I can say it’s a must-have tool for all eCommerce store owners. It will do all the heavy lifting for your email marketing and will help you grow your sales.

Omnisend is especially well-suited for ecommerce marketers looking to streamline their marketing efforts and drive more sales. I am personally using this tool and hence, I will surely recommend it.

If skeptical about the tool, you can try a free Omnisend account. I hope this detailed Omnisend Review will give you much-needed information on it. If you want to read more about other tools, you can explore our product reviews page.

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