7 B2B eCommerce Online Marketing Techniques to Increase Conversion

B2B eCommerce online marketing

Business-to-Business (B2B): The transaction that takes place in the supply chain is rapidly turning digital. The supply chain in B2B involves a transaction between manufacturers and wholesalers or wholesalers to retailers.

While earlier the B2B transactions had started growing on the internet, the pandemic years of 2020-2021 have contributed to its drastic growth. The internet has provided a strong foundation for online marketing for B2B eCommerce.

But, along with opportunities, the Internet is also bringing competition. The competition for generating enough traffic and converting it is proving difficult for B2B e-commerce.

Growing competition is resulting in rapid changes in the trends of B2B markets. The companies are advised to take up B2B e-commerce marketing strategies to cope with the competition and generate conversions.

Top 7 B2B Ecommerce Internet Marketing Techniques

According to statistics, 7 out of 10 B2B salespeople confirm they are doing more sales virtually. Hence, a B2B eCommerce online marketing strategy is necessary for any online business. Below, we have listed the top 7 B2B marketing techniques to increase conversions:

1. Build Professional Relationships with Customers in the form of Improving LTV

LTV is the amount of money your business will gain from the customer in their lifetime as a customer. LTV is very useful analytics for e-commerce. It provides long-term value for e-commerce by considering every sector of e-commerce. It is implied that selling products to existing customers results in a higher profit than selling to new prospects.

Hence, LTV brings profits by targeting existing customers. The conversion marketing strategies should focus on returning customers. It is done by engaging with the customers through different engagement points like newsletters, and recurring subscription payment methods, and ultimately making customer service a priority.

2. Improvise in Product and Service Details

i. Be Clear with your product & service

In B2B e-commerce, buyers want detailed information about products and services. Through your online store, they would expect to learn more and more about the product to predict if it’s the right fit for what they want.

Hence, structure and redesign your website from time to time. The website should be compelling enough to keep the buyer engaged. Keep your landing pages clear, respond quickly, and add categories to the products.

ii. Content Optimization

In B2B, content optimization helps your website rank higher and helps your potential buyers learn details about the products. A firm e-commerce marketing strategy for SEO (content optimization) helps you reach customers who are not even searching for your brand.

3. Use Email Marketing

Increase your eCommerce sales via email marketing
Tips to increase eCommerce sales with the right email marketing strategy.

In B2B e-commerce marketing strategy, email marketing is an important segment. It is also the best way to reach your existing customers and offer them loyalty discounts or recommendations. Effective email marketing is a blend of emails at different stages of customer interaction.

Through email marketing, companies can reach their customers with different emails like welcome emails, a reminder to purchase the items in their carts, and payment confirmation emails. This technique eventually nurtures potential clients and customers.

4. Use the A/B Testing Method to Find Your Audience

In the B2B marketing strategy, A/B testing helps you strategize better to reach a larger audience. In A/B testing, two or more versions of the same content are created and shared proportionally with the audience. After sharing, the performance of both versions goes through a test of different indicators.

It presents the analytics of which content has the highest performance and a strategy for further content. Through this, you can find and optimize your target audience for better lead generation.

5. Usage of Social Media for Awareness

Social media is proving a boon for B2B e-commerce marketing. E-commerce gets two very effective aids from social media. First is engagement with the audience, and second is awareness of the trends. It helps companies to adjust their services according to the needs of the audience.

Engagement with the audience allows brands to learn about their demands and also helps lead generation. Awareness of trends on social media aids businesses in reaching a larger audience and attracting potential customers.

6. Do Paid Promotion

9 Digital marketing trends to watch for
Digital Marketing Trends You Can’t Ignore

B2B businesses are leveraging Facebook effectively. It brings great opportunities for e-commerce marketing through paid promotion and Facebook ads. Facebook offers a large user base for businesses.

With the right ad placement, targeting the right audience, format of the ad, and off-Facebook user experience on your website, you can increase conversions. Paid promotions help you reach the audience who are searching for products and services related to your business. It works through paid text and the correct keyword placement in your ad.

7. Increase Your Online Review

In B2B e-commerce marketing, reviews and testimonials work wonders. The vendors and businesses in B2B transactions often go through reviews and testimonials for large orders. Customers are more likely to purchase from a business with a positive review. With e-commerce, reviews, and testimonials are the only sources to learn about the product.

Hence, invest in increasing your positive reviews by optimizing the UX of your website for people to read and post reviews. You can also publish customer testimonials on your websites.

The growth and reach of e-commerce depend on its B2B marketing strategy. The competition to reach the right audience is very high. E-commerce faces a lot of challenges in keeping pace with the competition.

With the above-listed marketing techniques, you can surely increase conversions. In B2B marketing, trends, and internet algorithms are constantly evolving. Hence, you need a broad B2B marketing strategy to grow your conversions.

Image source: Freepik Premium

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top