Itâ€™s not likely today to meet a person who isnâ€™t on social media in one way or another. People tend to immediately think of Twitter and Facebook as avenues to converse with loved ones and friends â€“ however, social media has actually developed a lot in the past few years and provides networking opportunities for businesses of all kinds.
Here are three ways your business can utilize social media and how marketing via social media can support the goals of your business and create buzz around your products or services.
Develop a Social Media Strategy.
Itâ€™s wise to develop a strong social media strategy instead of posting at random with no plan. Develop a vision for the kind of social posts your company wants to portray, including the tone and voice. Thatâ€™s how business is conducted in all areas, from strategizing funding for a startup to using vision skills to win at poker.
Neil Blumenfield, 2015 World Series of Poker 3rd place finisher, has been in the competitive software technology business for years. Heâ€™s now making a career as a professional poker player and sees why online gaming and social media have a positive relation. According to Blumenfield, the business skills he learned over the years that helped him succeed in technology startups are now helping him succeed at the poker table.
Write Powerful Content to Attract Customers.
If you want to get your customers to notice your business and encourage engagement, you need to deliver consistent and high-quality content on your social media platforms and website. Blog posts work, too. Remember to define your audience: know who they are, what they know, and what they do not know. This can make it easier for you to write content your audience will want to read.
Always turn to your passions â€“ your content will undoubtedly be more appealing if you have a clear interest and understanding of the topic you are discussing.
Consider Paid Advertising to Get Your Business in Front of Different Faces.
While it costs money, paid advertising uses a range of targeting methods to put your ads into the promoted advertisement area on social networks â€“ the place your prospective customers are hanging out. These ads and display ads are integrated flawlessly into the userâ€™s experience and tend to not feel obtrusive. Itâ€™s essential not to be too aggressive â€“ being too pushy is one of many ways businesses fail on social media. This form of advertising can be quite effective, and most social platforms offer affordable options.
If you choose to go this route, remember that content with relevant images gets 94 percent more views that content without images. This means it gets more clicks, likes, and shares.
Social media is a way your business can reach thousands of prospects and leads throughout the world without spending much money on advertising. It may seem intimidating if youâ€™re new to the social media marketing landscape, but a little bit of time and energy will get your business right where it wants to be.