In this Moosend review, we will deep dive into this widely used email marketing tool marketed as the best in the industry. I will share my personal experience of using this tool & whether you should invest in it or not.
We earn a commission when you buy through the links on this page. Affiliate disclosure.
Moosend – Email Marketing platform
Moosend is a robot solution for marketers to run email newsletter campaigns swiftly. Moosend comes with AI Marketing Automation and A/B testing.
On this page
Moosend: In a nutshell
Moosend is a freemium email marketing & automation tool that offers peace of mind to eCommerce website owners & email marketers when it comes to managing their email campaigns. With robust automation features, many email templates & affordable pricing plans, Moosend is a perfect choice for small & medium businesses and novice email marketers.
The only drawback I came across with Moosend is that it offers a limited number of third-party integration. This can be improved.
Now let’s understand Moosend in detail with the help of my hands-on Moosend review.
What is Moosend?
Moosend is primarily marketed as a top-performing email automation tool. This affordable email marketing & automation tool is designed to take a lot of email marketing load off your shoulders so you can focus on your core business.
Apart from automation, Moosend has a wide range of other features that can enhance your email marketing campaign. Its crisp UI, ease of use & affordability, makes it the perfect choice for SMBs & email marketers.
The best part is this is a freemium, too, so you can begin with the free plan & can move ahead with paid plans if you like the tool.
Now, let’s take a look at some of the best features this tool offers.
How to get started with Moosend?
Getting started with Moosend is super easy, almost as easy as its competitors. You can create your free account. All you have to do is add certain business details so Moosend can offer you a tailored user experience.
Moosend will ask for information like your business name, size of your business, industry & whether you sell online or not. Fill in this information; verify your email address & you are good to go.
What are the best Moosend features?
1. Moosend Email Builder
The first step of any email marketing campaign is to create an attractive email that compels the receiver to open it. Thanks to the Moosend email builder, you can do so without much hassle. The in-built email builder of Moosend offers you around 100 email templates for almost every industry. You can easily customize them as per your needs.
You can add features like Social Media icons, text, timer, buttons, Images, videos, products & the Article you want to market to your email. One more interesting feature of Moosend email Builder is that you can create dynamic emails. These emails can be customized based on the data you have collected & give them unique offers.
Such personalized emails tend to offer more conversion & generate better sales. Apart from the templates, you can build your email from scratch if you have a good knowledge of HTML. But if you are a beginner, I recommend using the templates only. It will save you a lot of time & effort.
The only limitation I found during my Moosend Review is the variety of email templates. Other Moosend competitors offer way more templates than Moosend. But still, at the given price range, Moosend is a steal.
2. Email Automation
This is where Moosend outperforms its competitors & even market leaders. If your email list is even 500 strong, it’s not practical to send emails to each & every subscriber individually. Enter Email Automation from Moosend.
Once you have readied your newsletter design & have set up your campaign, you can build your email flow based on certain triggers.
E.g., you can create an email flow for someone who just subscribed to your mailing list. The system will send them a welcome email. Later, after a day or two, Moosend will send an email that describes your services & products to the subscribers.
Similarly, I found in my Moosend Review that you can create an email flow for abandoned carts. Almost 70% of people abandon their shopping carts in the last stage. You can create a workflow where such potential buyers receive a reminder email after some time, along with a limited-period offer. Moosend offers a variety of automation flows for abandoned carts.
One more interesting email automation feature of Moosend that I found during this Moosend Review is “Lead Score.” You can set different email flows based on the Lead Score of your potential buyer.
Lead Score is nothing but the probability of an individual buying from your online store. E.g., an individual who adds a product to the cart & abandons it in the last stage is more likely to buy your product than an individual who just visited your website & bounced off.
In this case, the Lead Score of the first individual will be higher & that of the second one will be lower. So it makes sense to have two different sets of email flows for both.
Above all, Moosend offers you an option to create a personalized Email Automation strategy that addresses your unique target audience.
In short, the automation options with Moosend are practically infinite. All you need is your imagination!
Very few other email marketing tools offer such detailed automation, and that too with a free plan.
3. Landing Pages & Forms for Lead Generation
No business can survive without quality leads & it needs a lot of them. And leads are even more important when it comes to eCommerce Businesses. Thankfully, Moosend has just enough additional tools to assist businesses in generating leads.
Moosend allows you to create Landing Pages & Forms for lead generations. Landing Pages & Forms are the most powerful tools for leads, believe me.
I found in my Moosend Review that you can quickly create attractive forms & landing pages using the drag & drop builder from Moosend. These landing pages are SEO-optimized, featherlight & load hyper-fast.
Moreover, you can equip these pages with a lot of features like Facebook Pixel Tracking, Google Analytics pixel tracking, anti-bot protection & customized designs.
You can add SSL encryption to your landing pages, WordPress plugins, floating bars, full-page pop-ups, and much more to make your landing pages appealing.
4. A/B testing
A/B testing is an excellent way to identify & optimize the best-performing email for your campaign. With Moosend, you can create multiple versions of your email, optimize your subject line, and design & send it to a particular segment of your mailing list.
Using the analytics feature of Moosend, you can track the performance of each email to decide which one to continue & which one to ditch.
The A/B testing variables include Email Content, Subject Line & Form information. The A/B testing runs for 24 hours & you can have 2 email versions.
But to be frank, this is a common feature of all email automation tools. So no doubt this feature is good, but it’s not a make-or-break feature for choosing Moosend.
Any tool can help you create, automate, & send emails to your subscriber list. But that’s not the end of the story. You need a tool that ensures maximum deliverability. In other words, you need a tool that ensures maximum emails reach your subscribers’ inboxes instead of spam folders.
Thankfully, Moosend is equipped with many features that ensure maximum deliverability.
E.g., It offers Deliverability analytics & Reporting, Doubles opt-in, Dedicated click-tracking, Email authentication, Dedicated Domain, Dedicated IP address & Unsubscribe options.
6. Analytics & Detailed Reporting
Your campaign is running & you are investing your resources. But is it delivering the desired result? The only way to know this is with analysis & detailed reporting. And with Moosend, you get exactly that. In my Moosend review, I found that it offers detailed analytics by considering various metrics & offers actionable insights.
You can track various metrics, including the number of bounced emails, clicks, activity by location, devices where your email is viewed extensively, opened & not opened emails, sent emails & unsubscribed emails.
In short, you have detailed information on your campaign, allowing you full flexibility to optimize it if necessary.
7. Third-Party Integration
You can enhance your email marketing campaigns using multiple third-party integrations. In fact, Moosend offers 39 third-party integration tools, including Zapier & PieSync.
While the number of integrations is quite low, it can do the job. Other primary integrations include Salesforce, Drupal, Convertful, Magento, WooCommerce, WordPress, Verifybee, PrestaShop & OpenCart.
To be honest, I feel Moosend can do much better by offering more third-party integrations with its paid plans.
Apart from these features, here is a list of some other prominent Moosend features that I came across during my Moosend Review:
- Attractive UI
- Advanced Segmentation for personalized emails
- Product Recommendations
- Weather-based recommendations
- Powerful Email marketing funnels
- Product Recommendations
- Anti-bot protection
- GDPR compliance
What is the pricing plan of Moosend?
Moosend pricing is one of the attractive features of this tool. If you are skeptical of paying for a tool without testing it, it’s understandable. In such a case, Moosend offers you a 30 day trial. You get access to a lot of features to test that tool. And if you are satisfied, you can go ahead with paid plans.
After my Moosend review, I can say that it is quite flexible in its paid plans. Unlike some industry leaders that charge a fixed price, irrespective of your subscriber list’s size, Moosend offers varied pricing. E.g., if you have up to 500 subscribers, the “Pro” plan will cost you $9/month.
But if you have 1000 subscribers, you will be paying $16/month, and so on. Additionally, if you pay annually, your prices are slashed even further. In short, you will be charged based on your email list. So this is a great option, especially for small & medium businesses.
If you want even more features at the Enterprise level, you should think about the “Enterprise” plan. The pricing will be fully customized based on your individual needs. For more pricing details, you can visit their website.
Who is Moosend suitable for?
Moosend is designed to help SMBs & email marketers simplify their email marketing campaigns. It’s well-priced but has limitations like just 39 third-party integration & a limited number of templates. On the contrary, it offers one of the best automation features available in the industry.
So, Moosend is suitable for you if:
- You want an email marketing tool with a robust automation feature
- You want an affordable option to buy expensive tools like Mailchimp
- You are OK with a limited number of email templates
- You are just beginning your email marketing journey
- You have a small subscriber list & it’s growing
In short, after this detailed Moosend review, I can say that it is a great email automation tool that is fairly priced & offers a wide range of features. If you are looking for such a tool, giving a free trial to Moosend would be a great decision after reading this Moosend review.
I hope you find this Moosend review helpful. I constantly strive to offer in-depth reviews of various tools. I will be coming up with more helpful reviews.
Thank you for being a part of this informative journey.
Is Moosend a free tool?
Moosend is a freemium tool that offers a free plan as well as paid plans.
Does Moosend offer a drag & drop landing page builder?
Yes, you can create attractive landing pages & forms using Moosend drag & drop builder.
Is Moosend worth my money?
If you are looking for an affordable email automation tool for beginners, Moosend is a good choice.