EmailOctopus Review: The Good & the Bad of a popular Email Marketing tool

EmailOctopus Review

There are many email marketing tools; even a veteran email marketer might feel confused about which one to choose! But fret not, folks; time and again, I will be here with detailed & hands-on reviews of these email marketing tools to help you make an informed decision.

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Today, I am here with a detailed EmailOctopus review. EmailOctopus is quickly rising the ranks amongst the highly competitive market of email marketing tools. So I decided to give it a try for my EmailOctopus review.

In this detailed Email Octopus Review, I will take you through the various features of EmailOctopus, its pros & cons, its pricing structure & my final verdict. So let’s get started.

But first, let’s look at the Good & the Bad of EmailOctopus

The Good:

  • Value for Money
  • Super-easy to use
  • Setup is quick & automatic
  • Easy integration with multiple tools
  • Quick & Efficient Campaign Creation
  • Amazing pay-per-subscriber pricing
  • Free Plans available
  • Amazing Support

The Bad:

  • The pricing structure could have been better
  • The user interface needs more refining

EmailOctopus Introduction

Managing your emails can be a challenging task. It demands a lot of input in terms of time & resources. And for someone who is managing a website with skeletal or no staff, it’s often frustrating. Multiple email marketing tools are available in the market to solve this issue.

Unfortunately, a lot of these email marketing services are pretty expensive. So they are not suitable for solopreneurs & start-ups that are tight on budget. But there is one tool that can solve this problem.

Yes, you guessed it right; I am talking about EmailOctopus.

But what is EmailOctopus? & how it’s helpful for your email marketing. Let’s understand.

EmailOctopus Review: What is EmailOctopus?

Is EmailOctopus a 360? An email marketing tool that helps businesses manage their email marketing campaigns without breaking a sweat. It offers all the mission-critical features that a robust email-marketing tool should have.

With EmailOctopus, you can create reliable & efficient email marketing campaigns.

EmailOctopus Review: What are the best EmailOctopus features?

What are the best EmailOctopus Features?
What are the best EmailOctopus Features?

During my EmailOctopus Review, I found a lot of exciting features that can be of great use to website owners & email marketers. Here is the list of a few:

Design creative marketing emails

This is what email marketing tools are designed for, to create marketing emails. Emails are one of the best ways. Using EmailOctopus, you can create beautiful emails for marketing. There are already third-party HTML templates available with EmailOctopus that you can use to create your emails.

If you want to give a personalized touch to your emails, you can create them from scratch too. With creative emails that match your brand’s colors & designs, your emails can deliver stunning results.

EmailOctopus Campaign Design
EmailOctopus Campaign Design

Setup Drip Campaigns

One of the most helpful features of EmailOctopus is Email Automation. It takes a lot of weight off your shoulders. During my EmailOctopus review, I understood that you wouldn’t have to worry about manually sending thousands of emails to your subscribers painstakingly.

With the Drip Campaign facility, you can set a timeline for sending emails to your subscribers systematically. Such automation will help you send emails to the subscribers who join your mailing list.

Effective Segmentation

Customers are tired of cliché marketing emails. They do not want to read any more standard sales emails sent to them. They want something personal that connects with them effortlessly. And the best way to do so is by sending them personalized emails.

That’s where EmailOctopus can be of great use. This tool offers excellent segmentation features that every email marketer desire. Using this tool, you can create multiple segments in your mailing list. The segmentation criteria could be anything ranging from age, gender, location, buying interest & shopping preferences.

EmailOctopus Campaigns
EmailOctopus Campaigns

Once you create such segments, you can send them personalized emails with filtered products they will love. Such personalized emails can skyrocket your conversions & revenue. Although this is not a unique feature, as almost every best email marketing tool offers this, EmailOctopus is way easier to use.

Landing Pages

As a marketer, if you are not doing Landing Pages, you are making a big mistake! Landing Pages can be a great way to generate more traffic, more revenue & more business. And if you do not want to spend big on Landing Page creators, you can use EmailOctopus to create powerful Landing Pages.

If you are OK with landing page templates, plenty of them are available with EmailOctopus. And if you want more customization, you can create Landing Pages from scratch using third-party tools integrated via Zapier.

Create Eye-catching Opt-in forms

Opt-in forms are very efficient while generating more leads for your business. You can create wonderful opt-in forms for your website to add more subscribers to your mailing list.

During my EmailOctopus review, I found that you can create forms that appear on specific devices only & how often they should be visible to an individual user.

EmailOctopus Email List Opt-ins
EmailOctopus Email List Opt-ins

These opt-in forms can be created based on the following factors:

  1. Timing: These opt-in forms pop up after your visitors have spent some time on your website
  2. Exit: these opt-in forms are shown to the visitors the moment they are about to exit your website
  3. Scroll Range: These forms are visible to your visitors after they have scrolled a specific part of your Webpage

Detailed Analytics

When running an email marketing tool, tracking your campaign is crucial. Detailed tracking can help you identify the shortfalls in your strategy & optimize it. Here, the Analytics form EmailOctopus can be of great help to you.

You can keep watch on various metrics as the emails open, the links clicked & the number of users unsubscribed from your mailing list. And once you have all this vital data, you can optimize your campaigns & get better results.

EmailOctopus Integration

No email marketing tool is complete without any third-party integration. The same goes with EmailOctopus too. Having additional integration is very helpful to your email marketing campaigns.

With EmailOctopus, you can integrate a lot of useful third-party integration to boost your sales, revenue & subscribers. And all this is done via Zapier. In fact, you can connect more than 500 apps. The tools like Shopify, Yoast, WooCommerce, PayPal, Agile, SalesForce & Shopify.

All these integrations can significantly boost your overall email marketing campaigns.

Ease of Use

The perfect email marketing tool should be one that’s easy to use. And this is where EmailOctopus beats the competitors. I have used multiple email marketing tools in the past, but very few come close to EmailOctopus when it comes to ease of use.

EmailOctopus is one of the most user-friendly tools available. Its UI is clean & clutter-free, so even a beginner can use it effectively.

These are some of the most useful features I found during my EmailOctopus review. Apart from them, here are some additional features that make EmailOctopus a worthy tool for all email marketers:-

  • GDPR Compliant: Your precious data is secured at EmailOctopus, as this company is GDPR compliant.
  • Value for Money: EmailOctopus is way more reasonably priced than its competitors. It offers all the features that EmailOctopus competitors offer & at more than half their price.
  • Bounce Handling: You can easily manage bounces & unsubscribe using EmailOctopus via Bounce Handling.
  • Exceptional Deliverability: Campaign deliverability with EmailOctopus is exceptional, as subscribers will receive your emails straight to their inboxes.

Now, let’s take a look at some pros & cons of EmailOctopus.

How is EmailOctopus Customer Support?

The one thing that a reliable tool must have is top-quality Customer Support. And after seeing what EmailOctopus has to offer during my EmailOctopus Review, I can say it doesn’t disappoint. Right now, they offer only Email-support, but that’s enough.

Their support team is quite responsive & knowledgeable. When I reached out to them for support, they quickly offered me the needed help.

Apart from this, their blog section has much needed & much helpful content to guide you through the tool. Each aspect of the tool is well-explained here. You can access it anytime you need some help.

But still, I feel a live chat could have been a great addition here.

What is EmailOctopus Pricing?

 EmailOctupus Pricing is one of the best available in the market. There are two plans; one is free, where you get 10,000 emails for your 2,500 subscribers. What I didn’t like about this free plan is that every email comes with EmailOctopus binding.

The Pro plan is a paid one but in a very affordable manner. Instead of top-rung tools, EmailOctopus offers flexible pricing based on the number of subscribers. Let’s say you have 5,000 subscribers, then you have to pay $24 per month & you will get 50,000 emails. And if you reduce your subscribers to 2,000, you have to pay $14.

You can check the detailed pricing.

EmailOctopus Pricing
EmailOctopus Pricing

What are the Pros & Cons of EmailOctopus?

What are the Pros and Cons of EmailOctopus
What are the Pros and Cons of EmailOctopus

Here are some pros & cons that I encountered during my EmailOctopus Review:


  1. Seamless Setup: It’s super easy to set up EmailOctopus. The whole signing-up process is lightning-fast.
  2. User-friendly: EmaiOctopus keeps it simple, so even a beginner can easily use it. UI is clean & beautiful.
  3. Free Plan: Email Octopus offers a Free plan where you can manage 2,500 subscribers. This is wonderful if you are getting started or want to test the tool.
  4. Easy Campaign Setup: Setting up campaigns via EmailOctopus is effortless & quick.
  5. Opt-in forms: You can create attractive opt-in forms to add more subscribers to your mailing list


  • Limited or no advanced capabilities: Given its affordable price, it’s evident that it will not have some advanced features. But it’s worth what you pay for.
  • Limited Segmentation criteria: The criteria based on which you can divide your subscriber list are limited
  • Needs third Party app: To enhance the functionality, you will have to add certain EmailOctopus integration.

EmailOctopus vs. Mailchimp, What’s Better?

Look, there is no doubt Mailchimp is a wonderful email marketing tool. But you will have to consider pricing too. There is one more aspect here. Mailchimp offers many features, but do you need them all?

If you are a small business owner or just getting started, you can do away with those exotic features. EmailOctopus can satisfy all your needs without burning a big hole in your pocket.

So, in my opinion, the result of EmailOctopus vs. Mailchimp will depend on your business needs & your budget.

My Final Verdict

Email Octopus covers all your basic needs like campaign creation, email designing, automation & analytics. So after doing this detailed EmailOctopus Review, I can say EmailOctopus can be an excellent choice for you. If you are looking for a reliable, affordable & efficient Email Marketing tool, EmailOctopus is an excellent choice.

Parting thoughts

I hope this detailed EmailOctopus review has given you every detail about the tool you need. On my website, I constantly share reviews of such powerful tools. So if you want to explore more, feel free to visit our website & you will find something interesting. Ignite your minds with informative reads only at WittySparks!


Can I automate my email marketing with EmailOctopus?

Yes, EmailOctopus offers basic automation facilities.

Is EmailOctopus free?

Yes, it offers a free; paid plan, depending on the size of your subscriber list.

Is EmailOctopus a beginner friendly?

Very! EmailOctopus is very simple; designed to help Beginners in the field.

Is EmailOctopus worth my money?

If you are looking for an affordable; efficient email marketing tool, you can invest in EmailOctopus. It won’t disappoint you.

Use coupon code WITTYSPARKS to receive 30% off.

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