Have you recently set up your online business and now are struggling with daily emails?
Do you require an organized and high-quality outreach campaign?
This article covers the points of everything you need to know about email drip campaigns and their benefits.
This is the best approach for converting targeted prospects into your real clients. One can use it when they have found their right client for business products & services, when they need to reach the targeted candidates or business partners or when they need to get connected to alluring influencers, and more.
With the best use of email drip campaigns, your business products will be on the hit list, which will help you skyrocket sales.
Table of Contents
What is an email drip campaign?
These drip emails were created for bringing email marketing to the all-new stage as an automated sundry. Email drip campaigns stand for a set of emails that are sent automatically based on the interaction of the recipient with an email. Such interaction triggers lead to the next step of the campaign.
As the whole process is automatic, what role do you play in it? You have to create a scheduled sequence of emails with the right goal, delays, and triggers. Once the sequence is ready, the tool of email drip campaigns will perform the rest for you.
The main objective of these emails is to tell someone about your business to trust you and be ready to do business with you or to purchase your product. If you compose all the emails properly with useful information only, your leads will surely be glad and will wait for your next email. The best part is that the messages can be quickly sent at your choice of time to move prospects through the sales funnel.
Why should you choose email drip campaigns?
Email drip campaigns are the easiest and quickest way of reaching out to your targets and converting them right away. It is considered as a superior reason because of a few reasons provided below.
Helps manage email lists
One can compose their leads list to whom email drip campaigns will be mailed. If the list is created in Google Sheets, Excel, or CSV, you can upload them and use them for a successful email drip campaign.
You are free to add new leads to your list if your campaign is launched already, and the campaign will start for them instantly. The users on the list will get your campaign messages until they unsubscribe or reply.
Allows multiple flows of emails
The campaign builder plays a vital role in creating flow. It is easier to make an email sequence, set pauses, add a schedule, adjust triggers, and define goals. Based on the recipient’s action, one can start getting the different flow of emails that can also be customized and changed for better conversions.
Personalization helps in better conversion
What if you not only find emails of the target audience but also their professional information that could be used to send more personal emails? Email drip campaign tools offer the possibility of addressing targets directly with their names, using the company’s position and name or other business information by adding customization variables to every email. This allows you to implement a personal approach.
Another feature that helps in realizing things is delays and triggers. Each email is sent to every lead personally when they perform the trigger action. The most common types of trigger actions are a link clicked, or an email opened. This reacts to the recipients’ action, and tools send the next email within a stipulated time based on the same action.
One can place their objectives for the email flows within the campaign and analyze stats. These statistics show detailed information about the campaign, which means how many people have clicked on the links and how many replies one has received.
It would help if you controlled the sender’s reputation on your own because the email drip campaigns synchronize with your private email account or SMTP, and they send emails on behalf of yours. This means you are responsible for the sender’s reputation.
Why do you need an email drip campaign tool?
As per the statistics, more than 89% of marketers use emails as their primary channel for generating leads. Thus, an email drip campaign is the best tool for catching the prospects’ attention and attaining high-end conversion rates.
Grow your sales with them now!
Featured image source: Freepik