In many sectors of activity, the end of year holidays is an intense period. This is by far the time of year when people spend the most! And good news, whether you are a small or a large WooCommerce store, you have the opportunity to really boost your sales at this time of year.
If the big companies have all the organization and the necessary resources, the preparation of end-of-year marketing actions is often more complex to manage for SMEs. Yet you know how important it is to get started, and quickly!
Because we have less than 2 months from the arrival of the Holiday Season. So, if you want it brings a turnover in a strong increase during the coming months, we will help you.
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- 1 WooCommerce tips for the upcoming holidays
WooCommerce tips for the upcoming holidays
Here are 10 tips to keep in mind to prepare WooCommerce store for the Holiday Season.
1. Website and Hosting
The website is the main pillar of a store, all others rely on it. The ultimate goal of a website is to offer another type of relationship, complementary, not limited by distance. The windows of your eCommerce store are multiplying to adapt and improve accessibility to different customers.
Once the eCommerce store is launched, try to grow its traffic by encouraging users to visit. An SEO-optimized Cloudways WooCommerce hosting will allow you at first glance to appear more relevant on the search engines. In addition, your WooCommerce store must be neat, interactive, fun and intuitive. The message must also be clear and content quality. These conditions combined, interested Internet users will stay longer on your website and will be more ready to buy your products.
They provide premium managed WordPress hosting powered by Google Cloud Platform and their premium tier network. Their services are heavily optimized for eCommerce solutions and they are ready to handle sudden traffic surges. In Kinsta’s custom-built dashboard you can easily set up your WooCommerce store using one-click WooCommerce auto-installer. With their extended set of features such as server-level caching, automatic backups, auto-scaling, high-level security, and speed-obsessive architecture they guarantee the smooth running of your WooCommerce site. Each of their hosting plans come with a free white-glove migration so you don’t need to spend hours moving your website to the platform they will do it for you! All their plans include free SSL certificate, free CDN, one-click staging area and a lot more other tools!
Finally, an essential feature is to allow the user to contact the store support. To do this there are many tools such as instant live chat or the innovative “click to call” service which greatly facilitates contact with the customer.
2. A Holiday Design
The online eCommerce stores receive a lot of visits during the Holiday Season. If you expect a significant number of visitors, change your layout to a warm theme with moody colors for example. Do not hesitate to highlight your promotional offers on your WooCommerce homepage.
Your customers are not looking for the same thing before and after the Holiday Season, so a good approach would be to modify your offers according to the moment so that they meet the needs of your customers. The relevance of your messages is essential to respond to customer queries.
3. Online Positioning
SEO on search engines, we mentioned, is the biggest gateway of your WooCommerce store. Indeed, a good ranking (appear on the first page among the first four results) is the equivalent for a physical store to be located in a pedestrian and commercial street. The lower this ranking, the more the store will move to the outskirts and unknown dead ends.
To be well-referenced, you can notably create quality content through a professional blog or press releases but also use keywords and images on your WooCommerce store. In this way, you will be in the news of the conversations and blogs which will make you arrive at the top of the search engine results pages (SERP).
4. Professional Blog
Having a blog allows you to offer your visitors content quality and encourages them to follow you. Moreover, as we said before, quality content will increase your chances of being well-referenced.
Publish articles related to Holiday Season, with new information, will allow you to capture new readers and retain them. All this, as we have seen, will increase the traffic on your store and therefore your chances of being able to sell your products easily. Remember to link your articles to your WooCommerce store and your social networks, to create a real ecosystem between your different media.
5. Email Marketing
Email Marketing tool will allow you to retain your customers and your community. Offer them to subscribe to your newsletter to receive new information about new products for Holiday Season, promotional offers or invitations to events.
Keep in mind, however, that any excess can have negative effects. In this case, a too fast pace of newsletters may cause you to go into the “Junk Mail” box. Strive for a good balance by offering a regular but not too intense mailing cycle.
They will also help you increase the traffic on your WooCommerce and retain your customers. Their goal is to maintain a relationship of proximity and quality with customers. This is an opportunity to share additional information to newsletters (discovery of interesting products or services, the arrival of new products in stores, promo codes, special discounts, free delivery, etc.).
The statistical tools offered by these social networks (Facebook, Twitter, and Instagram) also make it possible to follow trends with respect to your offer. To do this, it is important to know the different social networks and to know your customers well to know which they are the most adepts.
Now that we have listed the main tools of online marketing, let’s take a look at what are the prerequisites for an effective strategy and planning.
7. Create Special Offer
The Holiday Season is the period of promotional offers par excellence. The motto: be attractive! The primary goal is not to sell your products but to arouse the curiosity of the customer by attracting it to your WooCommerce store. A promotional offer is always a sensation and the human spirit takes the missing step to ensure that a potential customer crosses your threshold.
Here again, several possibilities are available to you.
- Coupon or voucher: a majority of the visitors favored the purchase of items with a promotional offer to choose their gifts. So if your product, make a Holiday Season promo! You can drag it into one (or more) of your emails and ask your customers to use it at the checkout.
- Organize a special event: it’s a way to thank your customers and your employees for their annual loyalty. It is also a way to attract new customers if access to your event is not restrictive.
- Create value: In some industries, the price or promotional offers are not the main drivers that influence the purchase decision. In this case, focus on creating value. You can opt for the traditional free gift, you can organize a contest or offer free shipping to your customers.
8. Target Audience
For this, we have a simple question to ask ourselves. Who can be interested in my product? Once you have a clear answer, you can begin to segment your population and differentiate your marketing actions according to the latter.
For example, if the age of your target is between 16 and 24 years and has access to the Internet, then your presence on social networks will be fundamental and its actualization and dynamism important. In addition, the language must be adapted so that the target audience can feel concerned. In the same way, if our target groups specialists in a particular sector, then the language will have to be sharp and precise.
9. 24/7 Availability
The weeks before the Holiday Season are naturally excellent in terms of sales, but there is a very interesting income to make the days between Christmas and New Year’s Day. These days people have time to browse the web and want to use the gift cards they have received or exchange clothes that do not suit them. An opportunity to seize!
Make sure to book an attractive budget for these days and not restrict your AdWords ads from showing at specific times during this time. After all, we’re messing up our schedule a little during the holidays and it’s possible to search at any time of the day or night so you do not miss the purchase of a product that is important to the visitors.
10. Strength Analysis
But also your weaknesses! The SWOT matrix – Strengths, Weaknesses, Opportunities, and Threats – can be of great help to you. This will allow you to know which aspects will be maintained, developed, and which ones will need to be improved or even repositioned within your WooCommerce store.
Now you know everything and have no excuse to prepare your marketing operations today for the Holiday Season. Do not limit the scope of your actions in the short term and keep in mind the fact that a customer relationship is built over the long term.
If this article has helped you, do not hesitate to share it on your social networks! It is quite possible that many people around you are concerned by the marketing preparations to put in place at this time conducive to consumption!
This article is finished, you can go ahead and prepare your WooCommerce marketing plan and marketing actions for the holidays!