• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Technology / Innovation / How Companies are using IBM Watson to Build their Business
IBM Watson helping Businesses to improve Performance

How Companies are using IBM Watson to Build their Business

Innovation October 10, 2017 by Fabiha Siddiqui

Watson is a cognitive computer that learns over time. You may recall how IBM Watson first shot to fame back in 2011 by beating two of the greatest champions on TV.

Since then it has been applied in an ever-growing list of fields, thanks to three unique capabilities: natural language processing, hypothesis generation, and evaluation, and dynamic learning.

Today, cognitive computing is being used in a wide variety of applications by various businesses to capitalize on cognitive capabilities and to gain a competitive advantage.

1. ANZ Global Wealth, Citigroup, and Standard Bank

In the financial sector, IBM Watson’s use is typically geared toward its question-and-answer capabilities. By not only answering questions but also analyzing them as well, Watson can help give financial guidance and help manage financial risk.

In Australia, the company ANZ Global Wealth is focused on the latter. The company uses the Watson Engagement Advisor Tool, an NLP SaaS offering, to observe and field customer questions.

The US-based multinational banking company Citigroup explored Watson’s analytics to gather vast information from customers and provide suggestions to improve customer interactions, evaluated risk, and identify opportunities and data patterns. Similarly, Standard Bank uses IBM Watson for speed handling of customer queries.

“The ultimate beneficiaries of the project will be our customers for whom the process-known as ‘cognitive computing’ will undoubtedly bring many benefits as we continue to identify innovative ways of doing business and build a bank for the future,” said Vuyo Mpako, head, innovation and channel design, Standard Bank.

2. ROSS Intelligence Inc.

When it comes to law firms, most of us likely have more questions than answers on any topic. However, companies such as ROSS Intelligence Inc. are using Watson to make it easier to get answers to your burning legal questions. According to ROSS’s website, users can ask questions in plain English and the app uses NLP to understand the questions and then sifts through the entirety of a database to return a cited answer with relevant legislation. ROSS also monitors potential changes to relevant laws and alerts you when changes occur.

Meet ROSS, Your Brand New Artificially Intelligent Lawyer

3. American Cancer Society

The medical field is the sector that is likely to be impacted the most by Watson. IBM Watson partnered with the American Cancer Society to create a virtual adviser that uses machine learning to offer patients personalized information and advice.

For starters, Watson has taken residence at three of the top cancers hospitals in the US – Memorial Sloan Kettering Cancer Center, University of Texas MD Anderson Cancer Center, and the Mayo Clinic – where it helps with cancer research and patient care. In terms of cancer research, Watson is speeding up DNA analysis in cancer patients to help make their treatment more effective.

For physicians, Watson is helping with diagnoses. A dermatology app called schEMA allows doctors to input patient data and, using natural language processing (NLP), helps identify potential symptoms and treatments. Additionally, Watson uses visual recognition to help doctors read scans such as X-rays and MRIs to better narrow the focus on a potential ailment.

IBM Watson Applications
Companies taking Competitive advantages using IBM Watson

4. General Motors

Automobile Industry is another fastest growing sector amongst the cognitive computing adoptions. IBM and General Motors (GM) joined forces to add artificial intelligence to GM’s cars. The partnership aims to offer location-based products and services to you while you’re in your car.

GM’s OnStar Go is the industry’s first cognitive mobility service and will use machine learning to understand user preferences and recognize patterns found in your decision data. From that, customers will receive personalized marketing services from numerous partners such as Glympse, iHeartRadio, Mastercard, and Parkopedia.

OnStar: GM’s Ultimate Mobility Solution

5. University of Southampton and Sesame Workshop

The use of cognitive computing in the educational sector has been trending vastly. The University of Southampton is one of the first European universities to collaborate with IBM Watson to offer research modules for students from all disciplines like medicine, chemistry, marine studies, and the arts, rather than the typical computing subjects. Southampton students get to use Watson in a new Cognitive Computing module as part of its Curriculum Innovation program.

IBM Watson and Sesame Workshop announced a partnership to improve early childhood education around the globe.

IBM and Sesame: Cognitive Vocabulary Learning App Pilot with Gwinnett County Schools

IBM’s general manager for Watson, Harriet Green said: “The potential for Watson to absorb, correlate, and learn from huge amounts of unstructured data and then deliver very personalized educational experiences is unprecedented. Working together with Sesame Workshop, we aim to transform the way in which children learn and teachers teach, and envision having an impact on the lives and education of millions of children.”

6. Condé Nast

The mass media company, Condé Nast partnered with Influential to use IBM Watson to help build informed social media campaigns for its brands. The software built by IBM and Influential, a ‘data-first influencer platform’ offers Cond Nast customers (such as the New Yorker and Vogue) insight into who to target their campaigns towards and what celebrities would make good brand ambassadors.

For example, if a brand wants to find somebody who is compassionate, Watson will analyze the last 20,000 words and emojis potential ‘influencers’ have published looking for the perfect person fitting the brief.

7. Macy’s

Most companies in the retail market struggle to provide consistent, excellent customer service. US retailer Macy’s announced it’s testing ‘Macy’s On-Call’, a new mobile service in which shoppers can ask (in natural language) Watson questions about a store’s products, services, and facilities.

This technology is delivered by Satisfi, a  location-based engagement software that accesses Watson from the cloud, providing shop assistance in both English and Spanish.

Macy’s chief growth officer, Peter Sachse said: “This program, in partnership with Satisfi and leveraging the power of IBM Watson, will help us explore new ways to engage one-on-one with customers in-store, providing them another level of service right at their fingertips.”

8. Quant-one

Quant-one’s MusicGeek takes the digital music industry to a whole new level with the help of Watson. Apart from obtaining insights from select music blogs and biographies, the platform also leverages a goldmine of data that interconnects artists, genres, venues, and performances to turn Watson into the ultimate music recommendation platform.

MusicGeek, developed and currently offered by the company Quant-one, covers a library of over 15 million tracks and counting. When added to the recommendations, tracks are accompanied by comprehensive details such as the recording location, release data, beats per minute, and genre.

These are just a few examples of businesses that harness cognitive technologies to create new opportunities. Watson and its ilk have an opportunity to help many businesses make better, more informed decisions.

Related Topics

  • Companies Showing the Best of Innovation and Technology
  • The only guide you need: What are NFT tokens and their future?
  • The only guide you need on what is the Metaverse is to know everything
Previous Post: « Why Investing in Quality SEO Services Pays Back Handsomely
Next Post: Top Flagships Themes of 2017 »
Profile picture for Fabiha Siddiqui

About Fabiha Siddiqui

Freelance writer at WittySparks
WittySparks Staff

A freelance writer, an Entrepreneur, Fashion & Model mentor, Events & Multimedia Specialist defines me as a whole. Apart from writing/blogging as my passion, I hold a decade of experience in the fashion & event industry. I also love playing around with all the graphic software; Photoshop & 3d max is my favorite. Work is like a drug that keeps me going, and I dearly enjoy my minor contributions to my dedicated arenas.

View all posts by Fabiha Siddiqui

Primary Sidebar

Search

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest