Infographic: Celebrities In Indian E-Commerce Companies

E-business offers numerous possible outcomes to re-sort out business procedures. Nowadays, the competition is quite high, so to utilize the maximum capacity of e-commerce business, the traditional marketing strategies needed to be changed. Companies are now switching to electronic stages and multimedia-based marketing.

E-commerce companies are promoting their brands using celebrities, faces for promotional purposes. Pioneering marketing strategies are seemed to be the game-changer of the traditional market approach. The trend of e-commerce portals is becoming popular with celebrity endorsement as it is influential and thriving. These celebrities are taking up the brand as well as having shares of the companies.

1. Yatra.com: Salman Khan – Yatra.com is a tour and traveling portal which is using Salman Khan as a celebrity face. Salman holds shares of a 5% stake in the company as well.
2. JustDial: Amitabh Bachchan – Amitabh Bachchan holds 62,794 shares of Justdial.com worth Rs. 6.27 Lakh. His appearance in Justdial has made it a profit-making portal.
3. YepMe: Farhan Akhtar, Shah Rukh Khan, Sonu Sood-   Yepme is using three celebrity faces for marketing and endorsement. Yepme has gained a lot of success through this celebrity endorsement.
4. Myntra: Ranveer Singh, Hrithik Roshan, and Kangana Ranaut- Myntra is the most emerging E-commerce portal in the clothes and fashion industry. Ranveer Singh, Hrithik Roshan, and Kangana Ranaut are endorsing Myntra’s products and labels. Myntra is generating great revenue through this marketing strategy.
5. Lenskart: Purab Kohli – Lenskart is one of the best specs and lenses portal using Purab Kohli, two new TVCs highlighting renowned VJ-turned-performing artists as the celebrity face for their portal.
6. Askmebazaar.com: Kangana Ranaut and Ranbeer Kapoor – Askmebazaar.com  has used Kangana Ranaut and Ranbeer Kapoor the famous stars of the entertainment industry. This strategy has helped them a lot to generate large revenue.
7. Snapdeal: Amir Khan – Snapdeal is using Amir Khan as a brand face and generating good revenue.
8. Babyoye: Karishma Kapoor – Babyoye is a Mahindra group’s baby products portal. Karishma Kapoor is the celebrity and marketing face of babyoye portal. She also holds 26 % shares of the company. As she is a celebrity and a mother babyoye is getting the benefits of using her as a celebrity face.