The only blog you need for the perfect Pinterest Marketing Strategy

Pinterest has multiple “Boards” where people share ideas on a familiar niche. The bookmark is called “Pin.” Pinterest is a visual social network where millions of weekly users engage with content, making it a powerful platform for businesses.

Leveraging this facility of Pinterest to market your offerings to the viewers is called Pinterest Marketing. Small businesses can use Pinterest boards, group boards, and product pins to promote products, share blog posts, and drive more sales.

Sharing fresh content and new pins, including idea pins, is essential to keep your audience engaged and increase your visibility on Pinterest.

Research suggests that almost 70% of SMBs ignore Pinterest Marketing. But given the potential of Pinterest, this is a big mistake.

Pinterest is a great way to bring more traffic to your website, especially to bloggers. Although Pinterest Marketing might feel more time-consuming, you cannot ignore it.

So how do you automate your Pinterest Marketing? Which Pinterest automation tools should you use to get more leads? What are the best Pinterest Marketing strategies?

Pinterest marketing is a game-changer for businesses looking to expand their reach and drive traffic to their websites. With over 433 million active users, Pinterest offers a unique opportunity to connect with a highly engaged audience that’s actively searching for inspiration, products, and solutions.

By implementing effective Pinterest marketing strategies, brands can boost their online visibility, build a loyal community, and increase sales.

Whether you’re a small business just starting out or an established brand, Pinterest marketing allows you to showcase your products, share your expertise, and create content that resonates with your target audience.

The platform’s visual nature makes it ideal for businesses in creative industries, but any business can benefit from a well-crafted Pinterest strategy. By consistently sharing relevant content and engaging with Pinterest users, you can grow your brand, attract new customers, and drive meaningful results for your business.

I have answered all the above questions in this piece of information.

But first, let’s understand what Pinterest Marketing is.

What is the Pinterest Marketing?

To understand this, you will have to understand what Pinterest is.

Imagine a notice board in your high school or college. Students pin some valuable information or a note in the form of small bits of paper to spread a specific message across. Pinterest is exactly like that! From cooking, creative ideas, informative blogs, suggestions, & reviews to DIY projects & sharing unique recipes, you can do it all on Pinterest.

Like anyone who can pin an idea on the high school board, the same goes with Pinterest. Anyone having an account on Pinterest can “Pin” (Bookmark) their ideas or message.

Pinterest has multiple “Boards” where people share ideas on a familiar niche. The bookmark is called “Pin.”

Leveraging this facility of Pinterest to market your offerings to the viewers is called Pinterest Marketing.

Setting Up Your Pinterest Account

To start marketing on Pinterest, the first step is to set up a business account. A Pinterest business account unlocks powerful features like Pinterest Analytics, access to Pinterest ads, and advanced branding tools that aren’t available with a personal account.

Setting up is simple, either convert your existing personal account or create a new business account for free. Make sure your Pinterest profile reflects your brand by using your business name, uploading a professional logo, and writing a keyword-rich bio that clearly describes what your business offers.

Don’t forget to claim your website in the Pinterest settings; this not only boosts your brand authority but also gives you access to valuable analytics and the ability to run ads. Optimizing your profile with relevant keywords will help your business get discovered by users searching for products or services like yours.

With your business account set up, you’re ready to start marketing and take advantage of all the tools Pinterest offers to grow your brand.

Creating Engaging Content

Success on Pinterest starts with creating engaging content that captures the attention of Pinterest users. Since Pinterest is a highly visual platform, focus on posting high-quality images and videos that highlight your products, services, or expertise.

Experiment with different pin types, such as standard pins, video pins, and collage pins, to keep your content fresh and appealing. Think about your audience’s journey, create pins that introduce your brand, offer helpful how-tos, and showcase solutions, as well as pins that encourage purchasing.

Use relevant keywords in your pin titles, descriptions, and alt text to improve your Pinterest SEO and help your content appear in search results. Don’t be afraid to get creative: share behind-the-scenes looks, customer testimonials, or step-by-step guides to make your pins stand out.

By consistently creating and posting engaging content, you’ll build a strong presence on Pinterest and connect with users who are ready to discover and engage with your brand.

Optimizing for SEO

Pinterest acts as a powerful visual search engine, so optimizing your content for SEO is essential to get discovered by more users. Start by conducting keyword research directly on Pinterest—use the search bar to find popular search terms and related keywords in your niche.

Tools like Keywords Everywhere can help you analyze search volume and identify the best keywords to target. Incorporate these keywords naturally into your Pinterest profile, board descriptions, pin titles, and pin descriptions to improve your organic ranking.

Don’t forget to use Pinterest Trends to spot rising topics and create content that aligns with what users are currently searching for.

By staying on top of trending search terms and optimizing every aspect of your Pinterest presence, you’ll increase your chances of appearing in search results, reaching a wider audience, and driving more traffic to your website.

Creating a Content Calendar

A well-planned content calendar is key to maintaining a consistent and effective Pinterest marketing strategy. Scheduling fresh pins regularly ensures your brand stays visible and relevant to your audience.

Use Pinterest’s built-in scheduler or third-party tools like Tailwind to plan and schedule your pins in advance, freeing up time and ensuring you never miss an opportunity to engage your audience.

Structure your content calendar around seasonal trends, product launches, and key promotions, and mix in educational, inspirational, and promotional pins to keep your Pinterest page dynamic.

Monitor your performance with Pinterest Analytics to see which pins and boards are driving the most engagement and traffic, then adjust your calendar to focus on what works best.

Refresh your content and update your profile regularly to stay aligned with current trends and maintain your audience’s interest. By staying organized and proactive with your content calendar, you’ll increase engagement, drive more traffic, and ultimately boost sales for your business.

What are the Best Pinterest automation strategies?

As I mentioned earlier, Pinterest Marketing is a time-consuming process. So the better way is to automate your Pinterest Marketing.

Let’s take at some of the best Pinterest Automation strategies.

• Use a Pinterest scheduler to schedule your Pins in advance and take advantage of the latest updates in 2024 to streamline your workflow
• Extend your Pin’s reach using Tribes
• Enable Auto-follow
• Enable the Save it button on your Pinterest account
• Automate the re pin and reposting of your evergreen content to keep your profile active
• Make sure your Pins are visible on your website

Now you might think about how you can get all this stuff done by itself. The answer to your question is “Pinterest Automation Tools.”

Let’s take a look at the top 5 of them.

Which are the best Pinterest Automation tools?

Tailwind

Tailwind – Automating Pinterest & Instagram marketing

A tool that automates some of the tough tasks in your social media marketing to make it more efficient.

Save up to 63% off annual plans through November 28th.

Try Tailwind for FREE

Tailwind Review

This fantastic software had to be on the top of our list. It’s arguably the #1 Pinterest Automation tool available in the market. If you’re interested in broader marketing automation solutions, check out this extensive Wishpond review.

There are plenty of things that Tailwind will do for you.

E.g., you can schedule your pins well in advance. This will ensure you do not miss single pinning. This will also ensure your content is shared via autopilot, making your Pinterest Marketing super-easy.

A Tailwind is an AI-powered tool. It knows exactly the time that will bring you maximum engagement from your viewers.

Based on how many posts you want per week, Tailwind will schedule all your saved pins, saving you the tedious task of manual scheduling.

There is also an option to customize your schedule so you can get the best results.

Want to create Branded Content? No worries, Tailwind has got you covered!

Uploading the images for Pin & Tailwind will set your brand colours, resulting in beautiful pins. You can simply upload your images and gain access to advanced scheduling and analytics features.

Pros:

• Free plan available for newbies
• Supportive communities that will help grow your reach
• Automated Pinning schedule, based on your user’s activity hours
• Autopilot mode to save a lot of time.
• Awesome Customer support services

Cons:

• The free plan has limited functionality

SocialBee

SocialBee – Manage your social media posting easier

A social media management platform that we use at WittySparks to schedule and share content across all major platforms.

70% off for 3 months on all monthly plans. 50% off for 1 year on all annual plans. Use discount code: SOCIALBEEBF25

Try SocialBee for FREE

SocialBee is a versatile social media management tool that supports Pinterest marketing with powerful scheduling and content management features. It enables you to organize your pins efficiently, schedule them in advance, and maintain a consistent posting routine to maximize engagement on your Pinterest profile.

SocialBee’s user-friendly interface makes it easy to manage multiple Pinterest accounts and plan your content calendar seamlessly.

One of SocialBee’s standout features is its content categorization system, which helps you diversify your pin types and ensures a balanced mix of promotional, educational, and evergreen content.

Additionally, SocialBee offers detailed analytics to track the performance of your pins, allowing you to refine your Pinterest marketing strategy based on real data. With SocialBee, you can also collaborate with your team to streamline your Pinterest campaigns and boost your brand’s visibility.

Pros:

• Easy-to-use scheduling and content management for Pinterest
• Supports multiple Pinterest accounts
• Content categorization to maintain a balanced pinning strategy
• Detailed analytics to track engagement and optimize performance
• Team collaboration features for streamlined marketing efforts

Cons:

• No built-in Pinterest communities for expanding reach
• Some advanced features are only available on higher-tier plans

Hootsuite

Hootsuite is a well-known Social Media management tool. And it works excellently with Pinterest too. Whether you want to create boards, manage pins, or schedule them for posting, Hootsuite can do it all for you.

It offers you a detailed analysis of how your pins are performing on Pinterest. Another exciting feature of Hootsuite is the collaboration facility.

You can collaborate with your team anywhere in the world for your projects. Hootsuite also allows you to manage other accounts and multiple social channels, making it easy to keep track of all your posted content.

Pros:

• You can schedule Pin in advance
• You can post on multiple accounts at the same time
• Comes with a massive in-built media library
• Easy to use
• No upper cap on Pin scheduling with the paid plans

Cons:

• Expensive as compared to peers
• No communities to help expand your reach.

Buffer

Buffer is an official Pinterest partner. It’s a comprehensive social media management tool that helps you automate your Pinterest Marketing.

With Buffer, you can visually set your calendar. All you have to do is upload your Pins or add URLs in the queue. Once done, it will automatically schedule your pins.

Buffer makes your job a lot easier, as you won’t have to keep track of your pin-posting schedule. It also comes with detailed analytics. Using it, you can view repins & comments on your pins.

Buffer’s analytics can help you understand your audiences and leverage first party data, such as website activity and email subscriber lists, to improve your Pinterest advertising campaigns by optimizing ad targeting and retargeting. Another great feature is you can pin images either from your local storage or from the Internet.

Pros:

• It comes with a Chrome extension, so you can directly use it without downloading
• It’s simple & easy to use
• Makes your scheduling easy

Cons:

• Pinterest Management services are paid
• It’s quite expensive
• It doesn’t have a Communities feature

SocialPilot

SocialPilot – Social Media Scheduling, Marketing, and Analytics Tool

A social media marketing automation tool to increase brand awareness with social media scheduling.

Try SocialPilot for FREE

SocialPilot is yet another Social Media Management tool that works well with Pinterest. It’s equipped with scheduling features that will make your Pin posting punctual & easy.

The best part of SocialPilot is that you can manage multiple Pinterest accounts from this single software.

Along with image Pins, you can also schedule Video & GIF Pins & watermark all of them. SocialPilot also allows you to create your Pins via their app. With its analytic tool kit & White label solutions, Social Pilot is a great Pinterest Automation tool to boost your growth on Pinterest.

Pros:

• Has a mobile app
• You get a White label solution option
• The facility for Pinning Videos & GIF
• Excellent choice for agencies
• Live customer support for paid plans

Cons:

• There is no automated schedule generation
• It’s expensive compared to its peers

Apart from these 4 tools, there are a lot of other Pinterest automation tools available in the market. But I feel these are the best ones that will boost your Pinterest Marketing.

Final thoughts

Although Pinterest Marketing is not as popular as other social media platforms, the scenario is changing rapidly as more people explore affiliate marketing opportunities.

More businesses & bloggers have started using Pinterest Marketing to grow their digital presence. Integrating Pinterest with other platforms and your online store can help you reach new audiences and boost your product visibility.

For example, businesses selling skincare products can benefit from Pinterest marketing by showcasing their skincare products and driving traffic to their online store.

If you want to grow your followers on Pinterest, try Tailwind.

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