Everything you need to know about LinkedIn Lead Generation

If you are a business involved in B2B marketing, you must have robust LinkedIn Marketing strategies in place. Why? Because it’s a perfect place to generate powerful B2B leads.

Today, almost every organization’s CEOs, CFOs, MDs & other prominent executives are on LinkedIn.

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And the best part is more than 70% of these users open their LinkedIn profiles daily. Do I need to say more? For B2B business, LinkedIn is where all the important stuff is going around. So it’s vital for organizations like yours, who want B2B leads, to have robust LinkedIn Lead generation strategies.

In this blog, I will explain How to do Lead generation on LinkedIn, top LinkedIn lead generation strategies & What LinkedIn Lead generation tools you can use to get maximum results.

So, let’s get started.

What are the Top LinkedIn Lead Generation Strategies?

Profile Optimization

LinkedIn is all about professionalism. So you need to optimize your profile to make it look genuine & trustworthy. A better-optimized profile will give you an edge while connecting with the people of your interest.

Make sure your profile is search-friendly & grabs attention.

Follow these simple steps to do so:

1. Add a Clear Profile Image: Place a clear headshot in the profile image as people trust ids with genuine pictures more.
2. Mention your Title: Add your current position & the name of your company, so it becomes easy for people to know who they are connecting with!
3. Mention Experience: LinkedIn is not some for-fun Social network. People will connect with those who can deliver some value to them. So make sure you mention your experience.
4. Write killer “About” section: This is the point where you can explain yourself & how you can help any Business. So make sure your “About” section is a killer.

Bonus: Add your niche keywords & create a summary about who you are & how you’ve helped businesses in the past. This will make it easy for others to find you.

Connect with the Right People

Let’s be a bit blunt here. You do not want to connect with someone whose opinion doesn’t matter in your target organizations. So make sure you connect with the decision-makers.

How can you do that? It’s simple, leverage LinkedIn’s search function.

Follow these steps:

1. Type the name of the role. E.g., “Lead Copy Writer”
2. Type the name of the company. E.g., “Witty Sparks.”
3. The final text should look like “Lead Copy Writer” or/and “Witty Sparks.”
4. Hit enter & you are good to go!

You will have a list of people you are interested in. Double-check their roles & and then send a connection request.

Do some SEO

If you want to get the best results on LinkedIn, you must have basic SEO knowledge. Now I am not talking about on-page SEO & technical expertise. However, a few simple things, like adding a few keywords to your profile and optimizing it just like you would for Google, can be highly effective.

I would recommend using a balanced blend of short-tail & long-tail keywords alike for better optimization. But, again, don’t overdo keywords, or this strategy will surely backfire.

DO NOT SPAM

Recently, many top-level executives & other professionals have started complaining about getting spammed by LinkedIn Marketers. This is very dangerous, as LinkedIn is the only effective Professional Social Media platform. If the spamming doesn’t stop, professionals will stop taking LinkedIn seriously.

The same goes for you, too. I am not stopping you from sending connection requests to the people, and what I am saying is you must share a personalized message with every request you send. Make sure they get some value by adding you.

Be Consistently Active

Like all other Social Media platforms, consistency is the key with LinkedIn. So when you consistently post on LinkedIn, you will get much better organic reach.

Reason? Of all the Social Media platforms, LinkedIn has the widest organic reach. Regular posting means you can reach your regular readers, resulting in more relevant connections.

You can improve your organic reach by using relevant hashtags by tagging other companies.

Avoid Direct Sales

LinkedIn is not Facebook. You cannot & should not try to do any direct selling to your connection. You might wonder then what the use of the whole LinkedIn strategies mentioned above is.

Well, I deny direct selling. But with a strategic approach, make them aware of their pain points & how your services or product can address their pain points.

Nurture your leads instead of hammering them with constant direct selling ads. By regular posting & blogging, they will have your business in their subconscious. So when or if they will need them, your business will be the first they will contact.

Try LinkedIn Paid Ads

Paid ads are the final piece of the puzzle for LinkedIn Paid Marketing. LinkedIn ads are created specifically for Lead generation. With LinkedIn’s advanced algorithm, you can run highly targeted & result-driven ads. LinkedIn Paid ads are so effective that almost 70% of B2B marketers use LinkedIn paid ads for marketing.

With LinkedIn paid marketing, you can target your ads based on industry, job titles, & positions. In addition, you can build ads around various lead magnets & downloadable content. And the stats show that video ads are the most powerful format for LinkedIn paid ads.

These are some of the proven strategies that I use to get maximum leads via LinkedIn. Of course, it’s possible that a few of them might not work as expected for you, but the rest will surely work.

Now let’s take a look at some leading LinkedIn Lead generation tools.

What are the best LinkedIn Lead Generation tools?

You can automate or at least improve your LinkedIn Marketing with a lot of tools. Here’s a list of some of the best LinkedIn lead-generation tools that you can use:

• LeadFuze
• Leadfeeder
• Crystal
• Datanyze
• SalesPilot
• Dux-Soup
• LinkedIn Sale Navigator
• Aero leads
• SalesLoft

Closing Remarks

Many research & reports have proven time & again that LinkedIn is an inseparable part of any B2B Marketing campaign. So if you, too, are running one, make sure you follow the above LinkedIn lead generation strategy to get the maximum results.

I hope this detailed Guide to LinkedIn Marketing will help you with your B2B marketing campaigns. Did I miss covering anything in LinkedIn Lead Generation? You can ping me on Twitter.

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