Online visibility is the key to the success of the majority of businesses in the modern world. Many components need to be attended to and customized care to improve the visibility on SERPs (Search Engine Result Pages). What is the secret behind top-ranking websites on SERPs?
The answer is Search Engine Optimization (SEO). It is a group of strategies applied technically and non-technically to any content to enhance its relevance and semantics on SERPs.
This article mainly focuses on on-page SEO tools and services provided by Semrush (one of the best online platforms serving market analytics and online visibility).
Semrush is a suite of tools that offer various solutions in your SEO, PPC, Social media, and other campaigns that help improve your online presence and reach many people.
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Semrush provides much critical information and actionable advice to improve your overall score in a wide range of areas. In this article, let us see one important tool of Semrush, an on-page SEO checker.
We will walk you through its features, pros and cons, pricing, and general reviews about the tools. To have a clear idea about the tool and why you would benefit from it.
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On-page SEO: A brief introduction
On-page SEO is a group of strategies focusing on the improvement of your website’s visibility and growth of organic traffic that further contributes to lead generation.
The off-page SEO focuses on keywords, relevance, backlinks, and quality of the content; on the other side on-page SEO aims at the optimization of the following components:
- Headlines
- HTML tags (Title, Meta descriptions, and header)
- Images
What is Semrush On-Page SEO Checker
Semrush On-Page SEO checker is a tool that performs an in-depth analysis of your website based on important factors and tactics and gives a detailed report.
It also takes data from sources, compares your pages with 10 of the real-time organic competitors for your keywords, gives you the final set of information, and suggests certain ideas for improving your web pages.
Semrush is one of the best online software assisting on-page SEO by providing on-page optimization tactics and tools that help in the implementation of these tactics. The list is supported by the data and trends existing and emerging in your niche.
It is generated after a detailed analysis of SEO tactics used by your rivals and merging it with the Semrush data. Semrush provides these SEO ideas in the form of different categories as follows:
- Content
- Semantics
- Strategy
- Backlinks
- User Experience
- SERP features
- Technical SEO
Semrush On-Page SEO Checker can:
Analyze Google ranking factors
Semrush SEO checker would run a quick check to see if all of your pages comply with certain SEO factors, including but not limited to keyword & content relevancy, your body, H1, and other texts, your meta tags and description, backlink reputation, and others.
All of these are the key factors that determine your ranking on Google.
Get recommendations
Based on the analysis done, Semrush goes through time-tested and innovative strategies and suggests numerous improvements to your pages’ many aspects.
Let you perform the manual analysis
Not only automates the process of giving you ideas, but it also presents you with comprehensive information for all the ideas and reports you ask for. By using this, your SEO professionals can perform manual analysis and apply your brand strategy!
The Semrush tool behind the on-page optimization ideas and reports
The On-page SEO Checker by Semrush is highly user-friendly. To start using this tool, you need to set up the on-page SEO checker wizard through a simple 3-step process:
Step-1: Add the information about your landing pages along with target keywords
Step-2: Choose a crawler user agent
Step-3: Schedule the recrawling to get the latest on-page SEO ideas at pre-decided time intervals
After setting up all the configurations, you can go through the optimization ideas and track the progress of your website through these four tabs:
- Overview tab that covers all the information on suggested ideas, and their benefits, and a table that tells you about prioritizing the optimization of your pages.
- The optimization ideas tab reports the list of all the landing pages involved in your marketing campaign along with the SEMrush suggestions. This helps you update the keywords or landing pages and review your optimization ideas. Clicking on “detailed ideas” will lead you to another tab that contains well-explained optimization ideas.
- The Top Ten Benchmarking Sites tab gives you a detailed analysis of the top 10 rivals in your niche.
- The ideas task report tab displays a record of already implemented and pending optimization ideas as well as the improvement in the SEO of your website over time.
Semrush On-Page Optimization Ideas
The whole operation with Semrush On-page SEO checker involves six key steps:
First, you give the link of your site to the Semrush On-Page SEO checker tool. Then, the tool goes through huge volumes of data and your website and performs a thorough analysis. Then, you get a certain list of pages that need optimization and give them in order of priority.
For each page, improvement ideas are provided, and after implementing these ideas, you can see the result within no time!
A great thing about this tool is that it tells you what to do and gives reasons as to why to do it too!
Let us see all the different kinds of recommendations & Ideas that Semrush can give:
1. Strategy
The strategy plays a key role and determines almost all actions and decisions you take in SEO’s entire operations. However, at certain times, you need to take the best of what you already have and try to improve it rather than spending the entire time lifting the low ones to a mediocre level.
This is the point of the Strategy idea of this tool: to find out which of your pages have a higher ranking and then find more ways to optimize it.
2. Content & User Experience Ideas
Semrush On-Page SEO checker analyzes your entire content and gives you suggestions on how to use the target keywords to make your content more readable and consistent. It also analyses your competitors’ websites and guides what you need to do to adopt their best practices.
From this, you could understand whether your content is overly filled with keywords and thus might look spammy or not as informative as it needs to be.
The second pillar, other than content for a successful web page, is user experience. This tool can connect to your google analytics account, give you deep insights into your website’s user experience, and provide suggestions for boosting it.
3. Backlinks
Backlinks can provide your site with certain credibility, and as such high-quality backlinks are important both search engine-wise and for the traffic that could come through the site. Semrush On-page SEO checker would discover the important websites you need to be earning links from and give you suggestions to help achieve it.
4. Semantic Ideas
Your content’s relevancy does not depend exclusively on keywords. There would be certain words and phrases that would illustrate your content more and meet users’ needs.
An on-page SEO checker would perform a comprehensive analysis of the Top 10 results in Google for your keyword and then give you insights on what kind of semantically related words you can use to increase your content’s relevancy.
5. Technical SEO Issues
Many aspects comprise the technical side of SEO. Performance is the main thing, but other critical and fatal issues like the 404 errors could hurt your SEO performance.
After performing a comprehensive analysis of your website, the On-Page SEO checker would give a well-cataloged list of all the technical issues found on your website and give you ideas about fixing them.
6. SERP features
Getting into the Search Engine Results Page would be a prime target for all website owners. On-Page SEO checker specifically analyses the top 10 results in the SERP of a particular keyword you give and tries to find reasons why they are top and how your pages can realize the prospect of being in that SERP.
Handling On-page SEO and Content Optimization with Semrush
Semrush makes it easy to optimize the components of On-page SEO through a range of tools. How? Here is the answer:
1. Title Optimization
The title is the first impression of your content on the viewer. If your title turns out to be boring for the viewer, he/she will not open your page to read the content further. Keep the users as well as crawlers in mind while designing the title. The size and volume of the keywords used in the title also decide your rankings on SERP.
The on-page SEO checker gives accurate information about the H1 and title tags. It also checks the keyword stuffing in the title. This helps you to improve the title for better visibility.
Another tool by Semrush that can be used for title optimization is the Topic Research Tool which helps in finding the most resonating headlines and backlinks related to your content.
2. URL Optimization
An ideal URL covers the essence of your topic within the length of 3-5 words and consists of relevant keywords. Achieving all these features at a time is difficult and thus Semrush provides the user with a Site Audit Tool.
It checks the length, use of weird characters, and underscores in the URLs of your website and ultimately provides a URL optimization report that guides you through the possible changes in URL for enhancing on-page SEO.
3. Meta description Optimization
Although Meta descriptions do not play any role in the rankings of your content on SERP, it is essential for attracting users. A Meta description should contain relevant information that gives the user a clear idea about your content.
A duplicate Meta description is worse than avoiding the Meta description. The On-page SEO checker by Semrush suggests tips to generate Meta descriptions relevant to your content based on the overall SEO of the content.
4. Keyword Optimization
Choosing strong target keywords and placing them in the first paragraph or 10-12 lines of your content leads to higher visibility of your website.
Moreover, it is also essential to use the keywords in further content and use semantically related words to avoid keyword stuffing in the content. Semrush provides the following tools for on-page keyword optimization:
- Semrush SEO content template: This tool provides a list of linguistically related keywords for your content with an example of the contents of your competitors.
- Semrush SEO Writing Assistant: This ensures that keyword optimization is completed properly in the existing content.
- Semrush Keyword Magic Tool: Give a single keyword to this tool and it will return a huge list of keyword ideas related to it!
5. Video Content Optimization
Although optional, adding video content to your website will attract the audience as most of them prefer video content. However, it does not play a significant role in SEO. It draws the attention of crawlers and users.
The On-page SEO checker by Semrush finds out if your rivals have uploaded video content along with the write-up. This information helps you to compete better. After uploading the video content, the Social Media Tracker tool by Semrush provides analytics and performance of your content on social media platforms.
6. Image optimization
Smaller images with a format that is acceptable on all social media platforms are the key to attracting users and crawlers to your page. Further, the addition of ALT tags and descriptive file names to the on-page images is recommended.
This leads to the appearance of the image in Google Image search results. The Semrush Site Audit confirms the presence of ALT tags in all the images added to the page on the website.
7. Content length optimization
Longer contents rank higher on the SERPs as they accommodate more keywords. However, the rankings will go down drastically if the content lacks relevance to keywords and topics.
Users love reading bigger content if they find it interesting. Semrush offers these 3 tools for efficient content length optimization:
- On-page checker: It provides detailed information about the content length for a particular keyword on your as well as your competitors’ websites.
- SEO content template: It compares your present content length with that of your competitors and gives an idea about the content length in future content.
- SEO writing assistant: This tool examines whether your current content has a length that is somewhere near to that of your rivals’ content on the same keywords.
8. Internal Linking
It is one of the essential components for on-page SEO influencing the behavior of search engine bots. Internal linking showcases your multiple works related to current content and adds to the curiosity of the viewers.
The Semrush On-page SEO checker informs you about the internal links that can be reached out through your current work. On the other hand, the Semrush Site Audit tool identifies and fixes the errors related to internal linking on your website.
9. Page loading speed optimization
A delay of a millisecond in loading your page and you lose the user! Thus, it is extremely important to optimize the page loading speed for better on-page SEO. You can get information about the loading speed, website errors, and measures to correct them through the Semrush Site Audit tool.
Semrush On-Page SEO Checker Pricing
Semrush provides three standard pricing plans: Pro, Guru, and Business. As with many tools, features, and thus pricing increase as we go from pro to business. However, if organizations’ needs are not satisfied with these plans, they can contact the Semrush team and work out a custom pricing plan too!
Semrush gives access to its On-page SEO Checker for all three plans; the difference lies in how much you can use it.
See the table below for a quick understanding of the differences in each plan.
| Features & Metrics | Pro (Per month) | Guru (Per month) | Business (Per month) |
| Price | $99.95 | $199.95 | $399.95 |
| Projects | 3 | 15 | 25 |
| Targets for Project | 1 | 10 | No limits |
| Keywords to track | 500 | 1500 | 5000 |
| Keyword metrics updates | 250 | 1000 | 5000 |
| Historical data | Not available | Available | Available |
| Reports per day | 3000 | 5000 | 10000 |
| Domain & Keyword Analysis | 10000 | 30000 | 50000 |
However, when you bill the tool annually, you get to save 16% of all the plans, and of course, you can also try the Semrush tool for free!
Semrush On-Page SEO Checker Pros & Cons
Semrush is so carefully designed and developed based on proper analysis and understanding of user problems and needs. Because of it, there are mostly pros. However, given the complex nature of the program and data collection, there are bound to be some problems. Let us briefly see some prominent pros and cons.
Pros:
- Semrush provides detailed information on the reason behind the implementation of each of the suggested on-page SEO tactics. Thus, along with site optimization, you get to learn many SEO tactics too.
- Effective ideas by Semrush on-page SEO checker targeting the SERP features.
- Semrush presents the data imported from various platforms such that it becomes easy to find effective and easily achievable tactics.
- Best ideas to deliver impactful contents that attract organic traffic in no time.
- Strategies that can beat your rivals i.e. the websites in your niche visible in the top-10 list on SERP.
- Features catering to people at all levels of expertise and different areas.
- Not only gives suggestions and recommendations but also states why that would be the case.
- Intuitive and easy interface.
- Appropriate pricing plans
- Great Customer Service
Cons:
- Data could be unreliable at times, especially historical analysis.
- Great features are available in higher tiers of Pricing
Semrush On-Page SEO Checker Reviews
People from all levels of experience in SEO and related fields have received Semrush quite well. Professional people at many business organizations say that they find the tool handy with great features and an easy User Interface.
Due to this tool, they have seen an increase in organic traffic within one month with an increase in their landing pages on Google. Also, they were getting traffic not only from Google but also from various social media platforms.
While most independent practitioners and consultants say mostly the same as that businesses, some say that they might not use the tool for all the features and might not frequently use it. This made pricing heavy for them and suggested making pricing a bit lower for infrequent users.
Wrapping Up
Performing On-Page SEO increases your rating with the search engines and increases the user experience on the site. This process could be made a lot easier with powerful tools, and Semrush, the provider of many tools that accelerate your online presence, provides just that.
Semrush On-page SEO checker combines lots of data and years of knowledge and research in the field and gives you a host of features that ultimately will improve your On-page SEO score.
It analyzes all the pages of your website and produces a detailed report w.r.t all the prime SEO factors. Not only that, but it also gives you suggestions telling me what to do and why you need to do it!
Overall, Semrush would be a great improvement in your arsenal of tools and perfectly mixed with your grand SEO strategy! Semrush has made the process of on-page SEO more accessible. Users with zero SEO knowledge can learn it from scratch through Semrush. Moreover, Semrush also offers many courses for on-page SEO.
“On-page SEO is a cakewalk with Semrush”
