Correct Anchor Text Distribution to Dominate Google

In the SEOsphere, there are SEO executives and then there are the “SEO Experts”. The SEO executives know how to create backlinks, whereas the experts know how to build backlinks the correct and effective way to dominate Google.

Effective off-page does not mean spamming the internet with more of your website’s links. It involves distributing the anchor text naturally with a mixture of do-follow and no-follow backlinks, so as to avoid your website from getting penalized and helps you dominate the SERPs.

You might be wondering: How does Google decide if you are building backlinks unnaturally? Simple, it looks at your Anchor Text.

  1. You create a backlink.
  2. Google crawls and indexes your backlinks.
  3. Steps 1 and 2 are repeated and now you have a link profile.

This link profile is analyzed and compared to your on-page optimization. If your on-page is optimized for the keywords “Digital Marketing Company” and your link profile has 100% anchors for the target keywords, then your website will surely be hit by a penalty. A normal website will never have 100% exact match anchors.

This is why you need to distribute your anchor text correctly. We recommend the anchor text distribution percentage, shown in the infographic below, which has worked effectively for our clients:

Correct Anchor Text Distribution To Dominate Google

Source: Fruitbowl Digital

Fruitbowl Digital is an SEO Agency in Mumbai providing quality SEO services to businesses making them appear first in the search engine results when the user searches for the brand. We aspire to bridge the gap between your brand and customers on the online community by optimizing your website to increase the visibility of your brand.

Published by Nishitha

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

Join the Conversation


  1. Useful piece of content. Anchor text can be wisely used to dominate Google (or any other search engines).

  2. This is very much informative blog. Thanks for sharing this useful knowledge with us. It helps to aware us for the upcoming trends.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Thank you for sharing the article across social media. You can follow us in these paltforms to receive latest updates from WittySparks.

Send this to a friend