In the SEOsphere, there are SEO executives and then there are the “SEO Experts”. The SEO executives know how to create backlinks, whereas the experts know how to build backlinks the correct and effective way to dominate Google.
Effective off-page does not mean spamming the internet with more of your website’s links. It involves distributing the anchor text naturally with a mixture of do-follow and no-follow backlinks, so as to avoid your website from getting penalized and helps you dominate the SERPs.
You might be wondering: How does Google decide if you are building backlinks unnaturally? Simple, it looks at your Anchor Text.
- You create a backlink.
- Google crawls and indexes your backlinks.
- Steps 1 and 2 are repeated and now you have a link profile.
This link profile is analyzed and compared to your on-page optimization. If your on-page is optimized for the keywords “Digital Marketing Company” and your link profile has 100% anchors for the target keywords, then your website will surely be hit by a penalty. A normal website will never have 100% exact match anchors.
This is why you need to distribute your anchor text correctly. We recommend the anchor text distribution percentage, shown in the infographic below, which has worked effectively for our clients:
Correct Anchor Text Distribution to Dominate Google
Anchor text is the visible, clickable text in a hyperlink.
Ex: Clicking on the text “Digital Marketing Company” re-directs you to the website www.fruitbowidigital.com. This can be done easily by typing ca href -“https://www.fruitbowidigital.com/“›Digital Marketing Company</a>
So, in order to improve your website’s rankings while avoiding a Google penalty, it is important to distribute the anchor text correctly so as to create a natural anchor text profile.
45% of branded anchor text.
E.g.: Target Keyword: Digital Marketing Company Anchor Text: Fruitbowl.
25% of naked link anchor
E.g.: Target Keyword: Digital Marketing Company Anchor Text: https://fruitbowidigital.com.
15% of partial match anchor
E.g.: Target Keyword: Digital Marketing Company Anchor Text: Top Digital Marketing Companies in Mumbai.
8% of latent semantic
E.g.: Target Keyword: Digital Marketing Company Anchor Text: Online Marketing Company.
3% of exact match anchor
E.g.: Target Keyword: Digital Marketing Company Anchor Text: Digital Marketing Company.
2% of generic anchors
E.g.: Target Keyword: Digital Marketing Company Anchor Text: click here.
1% no text/image anchors
E.g.: Link attached to an image or Alt Text as Anchor.
1% of author/commenter name anchors
E.g.: Target Keyword: Digital Marketing Company Anchor Text: *YOUR NAME*.
Source: Fruitbowl Digital
Fruitbowl Digital is an SEO Agency in Mumbai providing quality SEO services to businesses making them appear first in the search engine results when the user searches for the brand. We aspire to bridge the gap between your brand and customers in the online community by optimizing your website to increase the visibility of your brand.
