If you are covering any product reviews or planning to have an exclusive review site, then some kind of SEO related changes needs to be done for your site. A personal opinion about a product will have more powerful impact on their sales, many will buy different products but unless one experience the product – it will be really tough to say how the product is and how they feel about it.
Before we buy some product, we generally enquire about that product with friends or relatives or we check the same in online. Few online freaks will share their review online though, but landing at the right review is tough. If you are reviewing anything or writing a review about a particular product, then it is must to have some SEO changes for that review page. In case you are not a developer, then some times it will be more costly to have the changes than you think.
Either it is good to hire an SEO expert or look for relevant plugins (Free or paid). The team at WittySparks covers a personal review of products, but failed to grab the relevant traffic for that particular product, so thought to go with some plugin instead of hiring an SEO – in this search we landed at one of the highly rated Review plugin for wordpress called WP Product Review by readythemes.com.
This actually helped us to stand higher in search engines for our product review posts. After using this WP Product Review plugin you can check the below before and after snapshots which actually helped WittySparks Product Reviews to highlight in leading search engines.
WP Product Review turns your basic posts into in-depth reviews with your own personal ratings, pros and cons along with custom affiliate links and helps search engines like Google, Bing etc. to understand and present your content effectively by making SERP results more attractive. This plugin actually adds semantic / structural markup or rich snippets for your website which will be more accessible by search robots and review pages will be indexed well and ranks high.
You can have a look at the sample rating page at: Aiino Power Bank – The external battery for smartphones and tablets