Dr. Susan Weinschenk explained on how the User Centered Design or User Experience matters in any software applications or websites which are meant to meet the business goals and she gives an overview about the return on investment, or ROI, of doing UX work.
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You can download the PDF poster of “The ROI of User Experience” from Human Factors International.
Here is an another good presentation from EffectiveUI.com
UX matters a lot and gives a huge difference in terms of its easy to use, reaching expectations and meeting the business goals.
