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WittySparks / 2008 / Archives for February 2008

Archives for February 2008

Sensory Branding Unleashed..

Updated: January 29, 2022 by Kartik Subramaniam • 3 min read

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many companies and products’ success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstrom which talks at length about the untapped and unrealized potential of sensory branding.

Topic: Business

Branding and Brand INDIA…

Updated: January 29, 2022 by Kartik Subramaniam • 3 min read

What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]

Topic: Business

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