February 2008

Sensory Branding Unleashed..

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many companies and products’ success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstrom which talks at length about the untapped and unrealized potential of sensory branding.

Branding and Brand INDIA…

What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a

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