If a picture is worth 1,000 words then how much is a 30-second video on Instagram worth?
Marketing for the internet has changed vastly with the rise of social media. By diversifying the kind of content you put out, you improve your chances of getting engagement and future leads.
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Content Marketing for Business
In this post, we’ll discuss three ways to use content marketing for your business.
Blogging
Blogging is still king. According to Forbes, websites with blogs typically have 434 percent more indexed pages. Google makes it easy to find blog posts, which helps push your business to the front page of search results. That, in turn, improves search engine optimization (SEO) for your business. But if you want to include blogging within your content strategy, make sure the posts are timely.
Post regularly about topics relevant to your business and update top-ranking posts to boost your SEO. You don’t have to post every day but consistently enough for readers to know what to expect. Make sure each post has a call to action (CTA), even if it is just to subscribe to your mailing list.
Blogs are best used as short-form content packed with bite-sized information. Be sure to add keywords as suggested by Google Analytics so your posts show up in search results for brands such as yours.
Above all, link back to content on your blog. While the goal is to convert readers into customers, you also want to keep them interested by proving why your brand is the solution to their problem.
Social Media Posts
Not every social platform to hit the internet will work for your business. Instagram might not be the best platform for a law firm, while a Pinterest account might not be effective for an airline. Finding what works for your business will take time, but if there’s one thing that’s certain, it’s that Facebook will always be the go-to for many.
Social media is a great tool for creating brand visibility. Use it to get feedback on your last campaign, share infographics about your products, or give exclusive codes for followers. The same rules for successful blog posts apply to social media: Post regularly, respond to comments, and maintain your brand across all platforms.
Make sure your social media posts included a healthy balance of informational and promotional content for your brand.
White Papers and e-Books
White papers are information-dense long-form content with data on a specific subject. E-books might seem like daunting versions of white papers, but when done right, they can provide an evergreen lead magnet. Offer samples of this kind of content on your website, with gated access to the full download. Readers can only access the download after providing an email and answering one or two questions about themselves.
White papers should focus on solving a specific problem in the industry. E-books can provide value to the industry while also leading readers back to your business.
Use these formats to create a diverse content marketing strategy that will increase traffic, generate leads, and drive sales for your business.
