• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

WittySparks

Ignite Your Thoughts

  • Topics
    • Technology
    • Business
    • Marketing
    • Education
    • Healthcare
    • Travel & Tourism
    • Entertainment
    • Guides
    • Tutorials
  • Reviews
  • Newsletter
  • Contact Us

5 Laws for Everyone Who wants to Optimize for Voice Search

Voice search has been around for a long time, mostly as a concept or something we could only witness in sci-fi movies. However, in the past couple of years, this technology has grown by leaps and bounds.

In fact, it has grown so much that it cannot be ignored as some novelty or a gimmick, especially by marketing and SEO experts. Voice search has been embraced wholeheartedly by the consumers, and the numbers reflect that.

According to research done by BrightLocal, as much as 58% of consumers have performed a voice search to find information on one of the local businesses in the past 12 months. Furthermore, 76% of users with smart home speakers use them for local searches every week, and around 53% do it daily. And judging by the rate at which the search engines and digital assistants are evolving, voice search is poised to play an even bigger role in our lives.

To optimize your content for voice search and keep up with your competition, here are 5 rules that you should follow religiously, according to Proessaywriting SEO specialists.

Table of Contents

  • 5 rules you should follow to optimize your content for voice search
    • 1. Focus on Local SEO
    • 2. Features Snippets Are Essential
    • 3. Make Use of Long Tail Keywords
    • 4. Your Website Needs to be Mobile-Friendly
    • 5. Optimize Your Site Speed
      • Summary

5 rules you should follow to optimize your content for voice search

1. Focus on Local SEO

According to statistics, 39% of consumer voice searches involve local businesses. What does this mean for your business? Well, it means you should work on your SEO and add your company to the Google My Business page and update it regularly. For example, if a user is looking to find the nearest restaurant and own a restaurant in the area, you’re going to want to appear as the first result. This means providing all the necessary microdata, such as opening and closing times, address, phone number, and email. Another way to optimize for voice search would be to use schema markup and to utilize the power of online reviews.

2. Features Snippets Are Essential

Featured snippets are probably the most important aspect of optimizing for voice search because digital assistants read their contents to answer user inquiries. Despite some useful research, there is still no definitive answer to what you need to do to grab that top spot. However, there are some general guidelines. Seeing as most users will formulate their voice search as a question, your content should be shaped as the most common answer to that particular topic. When answering questions with your content, try and stick to conversational tone and language without too much jargon, but most of all, keep it concise.

3. Make Use of Long Tail Keywords

When you perform a text search, you will probably use only a couple of words that describe the subject you want to know more about, and they don’t even have to make sense together. You could search for “florist” or “florist new york,” and you would get relevant results. With voice search, however, your choice of phrasing should be more conversational and specific. This means you would focus on long-tail keywords, such as “florist in new york selling roses.” This signifies strong intent and will get you highly targeted traffic, since you address an audience that is really interested in your product, and better conversion rates.

4. Your Website Needs to be Mobile-Friendly

More than 50% of all searches are done on mobile devices, but as much as 20% of all mobile searches are done via voice. Seeing as these numbers are probably going to keep on growing, you will need to invest some time and resources into mobile optimization. Also, even if most of your customers regularly find you through mobile searches, you still need to make sure that your website’s desktop version is responsive since Google tends to rank mobile-friendly website much higher inside the search engine results. In addition to that, a responsive website provides a better user experience, which is also one of the ranking factors.

5. Optimize Your Site Speed

Arguably, site speed is even more important when it comes to voice search. The whole search process is more organic, which means that users won’t have the patience to wait more than five seconds to receive an answer to their query. In fact, bounce rates are higher on mobile devices, and since a lot of voice searches are done on smartphones and the go, mobile users tend to be less patient than their desktop counterparts.

Summary

Voice search is here to stay. Not only that, but in the future, it is probably going to account for a huge chunk of all searches. This means you can’t afford to ignore any longer if you are serious about running a successful business. The tips laid out inside this article will help you do just that. Good luck!

Related Articles

  • 10 Steps To Become A SEO Professional
  • 2021 Step by Step SEO cheat sheet + Review of SEOBuddy checklist
  • Why SEO Still Works in 2020

July 22, 2018 by Tom Jager Tagged With: seo, Voice Search

Previous Post: « Why You Should Build Wealth by Growing Your Biggest Asset
Next Post: Understanding 5 Long-Term Effects of Car Accidents »

Primary Sidebar

Search

Recently Published

  • 9 ways to deal with the pressure of college and part-time work
  • Yoga for Constipation: Channelising the Power of Asanas
  • 20 Actionable Email Marketing Tips To Boost Your Results
  • Art Print makes Your Life Colourful
  • Importance of SEO for your Online Business

Random Reads

Chatbots vs Customer Service Agents

Which one to prefer: Chatbots or the Customer Service Agents?

Chatbots are machines answering customer queries. In this article, we are going to understand what chatbots are and how it has impacted customer service executives.

Amazing Alex – Another entertaining game from the makers of Angry Birds!

Here comes another awesome game after the much loved Angry Birds. Rovio the developer of Angry Birds has recently announced the inauguration of this new game to be played on your PCs and mobiles which was revealed by CEO Mikael Hed. This new game will come into the market shortly after the popularity of Angry […]

Web Designer and Developer Resources

Web Designer and Developer Resources #1

I am a Designer and Developer too, so most of the time I look for useful resources which can speed up my daily work. As you are aware, these days there are many free web designer and developer resources available on the web which can make you work smarter and faster. And as I surf […]

Impact India: Sponsor My Event

Achieve your dream for the society with Sponsor My Event!

Many times it so happens that we have to neglect some good thoughts due to the lack of means to implement them. Among other obstacles, the major one is the lack of financial support. Whether you want to start a school, organize an event for a cause or start an NGO everything depends on the […]

Footer

Search

  • About Us
  • Contact Us
  • Privacy Policy
  • Affiliate Disclosure