8 Tips on Choosing the Right Name for Your Company

For the majority of company owners, coming up with a perfect name for their companies can be a daunting, time-consuming, and challenging task. However, as a business owner, you are free to name your company depending on what you want. For example, your full name or your family name then just add a catchy phrase or word.

But sometimes these are not helpful, because customers make a purchase depending on the brand name. For that reason, there is no doubt that your company’s name may possibly affect your business development and success.

So to prevent this from happening, make sure to give your company a name that will uplift and make your business stand out from other companies. To help you, we will be providing some tips on how to select the right and best name for your company that is yet to come.

But aside from these tips, you can also use a Company name generator like Cool Name Ideas for more company name options. Or you can personally visit Oberlo for more list of company name generators. In fact, the name generators found in Oberlo are free of charge. Most importantly, they are all legit and offers countless of company name options.

Tips for Giving Your Company a Name

Tip #1. Keep thinking about what you want your company name to deliver

The name of your company is considered as the most important facet of your brand’s identity. Your company name will appear on your promotional materials, website, letterhead, and of course on your business cards. Make sure that these materials, will help you to distinguish and identify your services, products, and the company itself.

Tip #2. Don’t use a name that is too literal and too narrow

As a business owner, you will be the one who is concerned and responsible with how your company may possibly evolve as the time passed by. For instance, if you branded your company as cellphone accessories, but after a couple of years you are already selling laptop and computer accessories, as a result, your original company name will turn out to be too restrictive and too narrow.

Tip #3. Avoid using vague words

In the world of business, company names that convey stories are meaningful and memorable. While vague words, on the other hand, might be hard to pronounce and spell. Nevertheless, if you are trying to reach millions of customers make sure to become sensitive and considerate in making a company name.

Tip #4. Avoid Trends

As we all know trends are really fun while they are in, but after a couple of months, they will be left behind. That is why, when choosing a company name you need to be careful in identifying trends and avoid following them as well.

Tip #5. Use the unforgettable and unique name

Almost all company owners want their brands to stand out from the crowds. And of the best and easiest ways to accomplish this goal is to come up with a business name that is unforgettable and unique.

Tip #6. Make it Simple

When brainstorming a name for your company the shorter the better. To make it simple choose a name with two syllables as well as avoid using special characters.

Tip #7. Give an Indication

Try to implement a company name that offers some relevant information about your business as well as the services and products you are offering. So that, once the customers discover your company they immediately have an idea about the service and product you offer.

Tip #8 Check if your chosen name is available

This tip sounds a bit obvious, but a lot of company owners overlooked it. Your domain name and company name should be the same. However, there are some websites where you can check if your chosen company is available. You can check it on Name Mesh’s company name generator or you can try other name generators.


To all company owners, you should always keep in your mind that a wrong and worthless company name may affect your business. That is why, when giving your company make sure to be careful and became more cautious to come up with the right name.

On the other hand, you can count on the following tips mentioned above if you’re not sure if your chosen name will make your company successful or not. Also, you can use company name generators from Oberlo’s website if you want to have more options. Either way, the majority of these name generators are free of charge.

Published by Nishitha

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

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