8 Tips on Choosing the Right Name for Your Company

How to name a company

For most company owners, coming up with a perfect name for their companies can be a daunting, time-consuming, and challenging task. However, as a business owner, you are free to name your company, depending on your wants. For example, your full name or family name will add a catchy phrase or word.

But sometimes these are not helpful, because customers make a purchase depending on the brand name. For that reason, there is no doubt that your company’s name may affect your business development and success.

To prevent this from happening, make sure to give your company a name that will uplift and make your business stand out from other companies. To help you, we will be providing some tips on selecting the right and best name for your company that is yet to come.

But aside from these tips, you can also use a Company name generator like Cool Name Ideas for more company name options. Or you can personally visit Oberlo for more list of company name generators.

In fact, the name generators found in Oberlo are free of charge. Most importantly, they are all legit and offer countless company name options.

Tips for Giving Your Company a Name

Tip #1. Keep thinking about what you want your company name to deliver

The name of your company is considered as the most important facet of your brand’s identity. Your company name will appear on your promotional materials, website, letterhead, and of course, on your business cards. Ensure that these materials will help you distinguish and identify your services, products, and the company itself.

Tip #2. Don’t use a name that is too literal and too narrow

As a business owner, you will be the one who is concerned and responsible for how your company may evolve as time passed by. For instance, if you branded your company as cellphone accessories, you are already selling laptop and computer accessories after a couple of years. As a result, your original company name will turn out to be too restrictive and too narrow.

Tip #3. Avoid using vague words

In the world of business, company names that convey stories are meaningful and memorable. While vague words, on the other hand, might be hard to pronounce and spell. Nevertheless, if you are trying to reach millions of customers, make sure to become sensitive and considerate in making a company name.

As we all know, trends are enjoyable while in, but they will be left behind after a couple of months. That is why, when choosing a company name, you need to be careful in identifying trends and avoid following them as well.

Tip #5. Use an unforgettable and unique name.

Almost all company owners want their brands to stand out from the crowds. And of the best and easiest ways to accomplish this goal is to come up with a business name that is unforgettable and unique.

Tip #6. Make it Simple

When brainstorming a name for your company, the shorter the better. To make it simple, choose a name with two syllables as well as avoid using special characters.

Tip #7. Give an Indication

Try to implement a company name that offers some relevant information about your business and the services and products you are offering. Once the customers discover your company, they immediately know the service and product you offer.

Tip #8 Check if your chosen name is available

This tip sounds a bit obvious, but a lot of company owners overlooked it. Your domain name and company name should be the same. However, there are some websites where you can check if your chosen company is available. You can check it on Name Mesh’s company name generator, or you can try other name generators.


To all company owners, you should always keep in mind that a wrong and worthless company name may affect your business. That is why, when giving your company, make sure to be careful and became more cautious about coming up with the right name.

On the other hand, you can count on the following tips mentioned above if you’re not sure if your chosen name will make your company successful or not. You can also use company name generators from Oberlo’s website if you want to have more options. Either way, the majority of these name generators are free of charge.

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