The rapid growth of the online shopping trend in the Indian marketplace has experienced unique advantages for both consumers and retailers. An Indian consumer’s need and purchasing behaviour has changed dramatically in the digitally active world. These days, consumers are more aware of the increasing internet access and know who is providing them with the best services.
E-commerce portals have made self-treating more tempting with instant payment options and a wide range of products for consumers. From Pizza Hut’s online Pizza shop to eBay, Flipkart and Amazon took the concept of shopping to an entirely next level.
Also, Amazon offers special discounts on various products when you shop using Amazon Coupons, which makes the platform more consumer-oriented. Understanding consumers’ online buying behaviour for the people behind the online portals is important as it will benefit them to bring a level of satisfaction to the consumers.
Growth of e-shopping
The growth in the e-commerce sector is also attributed to consumers’ growing share to prefer to shop online. Users want to shop around the clock facilities and offer a wide range of products. As consumers went on a buying spree during the festival season of Diwali, Pongal, New Year, Christmas, and Eid, the shopping portals get a lot of traffic these days, and there’s so much to offer that people need another hand to assist them.
The perception of online shopping is getting better in India using the internet; consumers can shop anywhere, anything, and anytime (24*7) with easy and safe payment options. The young population is the biggest attraction of this industry, and they may contribute substantially to the growth of online shopping in India.
What is Amazon Easy?
With the new advents in the tech field, a good and hassle-free consumer experience gives a high boom in the online business. Amazon Easy is an India-specific venture where customers who are not comfortable shopping online can get assisted by trained shopkeepers.
The aim is to enable customers in smaller markets to get access to the convenience of online shopping and help break down various transaction barriers for the first-timers and build trust, with ease of internet access, languages, and digital payments, to embrace the shopping experience. Amazon Easy will play a crucial role in making the 100 million customers in India enjoy hassle-free and assisted shopping. It will be rolled out nationally across 14,000 outlets by mid-2019.
Why India needs Amazon Easy?
The people in India are still not aware of technologies, and Amazon is taking an initiative to equip the offline stores with training materials that include skills like searching, browsing, and navigation on Amazon.in which will help consumers to set up Amazon accounts, checkouts, payments, answering status and delivery queries, and refunds and returns.
Moreover, Amazon Easy would encourage more people to join the digital ecosystem and open up self-employment and other job opportunities for semi-skilled and partially-skilled people of India.
Kishore Thota, Director, Customer Experience & Marketing, Amazon India, said,
“Amazon Easy is going to be transformational as it uses technology and empowers local entrepreneurs to break down complexities and barriers for new-to-eCommerce shoppers using assisted shopping. As the program scales and strengthens, we will look to add many more services under Amazon Easy to enhance the shopping experience for all customers.”Kishore Thota
The behaviour of consumers shopping online has no doubt, a very bright future in India. Amazon Easy will be an important development in the Indian market space, which will benefit Indian consumers and create job opportunities for skilled people.